| Submission declined on 18 November 2024 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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Comment: In addition to the issues mentioned above, some of the draft (such as the introduction) looks a bit like word salad. bonadea contributions talk 13:01, 18 November 2024 (UTC)
 | This article contains promotional content. (November 2024) |
| Industry | Supply chain management |
|---|---|
| Founders | Zomato |
| Headquarters | Gurgaon, Haryana, India |
| Products | Fresh produce, dairy products, meats, groceries |
| Services |
|
| Parent | Zomato |
| Website | hyperpure.com |
Hyperpure is a supply chain service launched by the Indian multinational restaurant aggregator Zomato in 2018. It is a first-of-its-kind initiative in India[1], working as aB2B model to supply food supplies to restaurants as they said as access to fresh, high-quality ingredients. Hyperpure supply chain by sourcing directly from farmers, producers, and processors. eliminating intermediaries, with better quality and competitive pricing.[2] The company supplies fresh fruits, vegetables, grocery, packaged, and frozen products for the industry.[3]
History
editIn 2019, Zomato piloted the business in Bangaluru for supplies to restaurants, sourcing fresh and high-quality ingredients directly from farmers, producers, and processors.
In 2022, service's revenues increased by 170% to ₹540 crore (US$70 million), expanding its reach to 10 cities. The number of restaurants using Hyperpure grew from 12,000 in 2021 25,000 in these period.[4]
The company expanded rapidly during covid times in 2020 adding 20 warehouses across India.[5]
Operations
editHyperpure sources a wide variety of ingredients, including fresh produce, dairy products, meats, and groceries. The initiative focuses on sustainability and ethical sourcing practices, aiming to reduce food wastage and promote better agricultural practices. By connecting directly with farmers and producers, Hyperpure provides restaurants with a reliable supply of ingredients that meet stringent quality standards.
The supply chain is managed through a network of warehouses and distribution centers strategically located to serve major cities. Hyperpure's logistics infrastructure ensures timely deliveries, helping restaurants maintain inventory levels and reduce the risk of stockouts.
Contoveries
editIn October 2024, Zomato's Hyperpure warehouse in Hyderabad was inspected by the Food Safety and Standards Authority of India (FSSAI). The inspection revealed 90 packets of button mushrooms with incorrect packaging dates. Zomato CEO Deepinder Goyal attributed the error to a vendor's manual typing mistake and assured that the affected packets were rejected1. The warehouse received an A+ rating from the authorities.[6]
References
edit- ^ HyperPure (Report). National Restaurant Association of India. 2019.
- ^ "Hyperpure v0.2 – now set to supply 2500+ restaurants every day in Bangalore". blog.zomato.com. Zomato. 1 March 2019. Retrieved 11 November 2024.
- ^ HyperPure - About the company (Report). tracxn. 2015.
- ^ "Zomato says B2B vertical Hyperpure could be bigger than food delivery". The Economics Times. Delhi. 31 August 2022. Retrieved 16 November 2024.
- ^ "Zomato to invest around Rs 56 crore to set up 20 more warehouses by 2020". The Economics Times. Delhi. 29 April 2019. Retrieved 11 November 2024.
- ^ Sharma, Manoj (4 November 2024). "Zomato Hyperpure warehouse raid:Vendor error caused issue, clarifies Goyal". Hyderabad. Retrieved 11 November 2024.