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Jeffrey Herzog | |
|---|---|
 | |
| Born | 1969 (age 54–55) |
| Education | American University |
| Occupation | entrepreneur |
| Known for | Chairman & CEO of Avenue Z |
| Spouse | Jill Herzog |
Jeffrey Herzog (born June 15, 1969) is an American entrepreneur and businessman. Throughout his career, he built, operated, and sold over $500M in media and technology companies. Formerly the founder and CEO of iCrossing[1][2] (acquired by Hearst Communications in 2010[3]), ZOG Digital (acquired by Investis in 2017,[4] previously owned by ECI[5] and Investcorp[6]), along with other ventures,[7][8][9] he is currently the founder, chairman and chief executive officer of Avenue Z, a media and technology company.[10]
Early life and education
editJeffrey Herzog was born in Perth Amboy, New Jersey, United States. He pursued higher education at American University in Washington D.C., where he earned a bachelor's degree in pre-law studies in 1991.
Career
editiCrossing
editHerzog founded iCrossing in 1998.[11] By 2010, the company grew into one of the largest independent digital agencies globally.[12] While serving as its CEO, iCrossing expanded to over 12 domestic and international offices, and over $120M in annual revenue.[13] The company was sold to Hearst Magazines in 2010 for approximately $450 million.[14] Over a 10 year span as its CEO, Herzog acquired and integrated five domestic and international companies including Proxicom[15] (Virginia), NewGate Internet[16] (San Francisco), Sharp Analytics[17] (Salt Lake City), Spannerworks[18] (UK), and 3GNet[19] (Munich). Herzog raised $125M in funding from individual and institutional investors including Goldman Sachs, Oak Investment Partners, and other investors.[20]
By 2010, iCrossing, was described as of “largest remaining independent businesses that specialize in advising marketers on buying Web-search keywords, crafting their websites, and tracking what people are saying about their brands online.”[21] Hearst Corp.’s acquisition of iCrossing was the publisher’s first entry into the marketing services business.[22]
ZOG Digital / Investis Digital
editIn 2011, Herzog established ZOG Digital,[4] a digital marketing and technology company focused on digital and content marketing strategies. In 2016, ZOG Digital was named one of Forrester’s 10 Search Marketing Agency Providers That Matter Most[23] before it was acquired by London-based Investis Digital in 2018.[4] Upon announcing the acquisition, the company claimed it will “further enhance the corporate communications services provided by Investis.”[4] After the acquisition, Herzog took on the role of Senior Advisor to the former Chief Executive Officer, Don Scales.[4] In that role, Herzog consulted on a variety of topics impacting the strategic direction and ultimate sale of the company by Investcorp in April 2021 for $225M.[6]
Avenue Z
editToday, Herzog is the Founder, Chairman and CEO of Avenue Z,[24] a media and technology company. Herzog claims the company “drives influence across all channels, resulting in increased revenue and reputation for its global client base.”[25] Avenue Z is headquartered in Miami, Florida, with offices in Orlando and New York.[26]
Founded in June 2023,[14] Avenue Z is backed by both individual and institutional investors including Baleon Capital, a private equity fund focused on B2B tech-enabled services.[27][28] During its first four months of operations, the company acquired and integrated three media, public relations and technology companies. Those companies include The Snow Agency[29] [30] (Miami), Bevel PR,[31] (Miami and New York),[32] and DesignZillas[33][30] (Orlando). In a report from PR Week, after merging together three different agencies, Herzog stressed his venture is focused on the convergence of media, creative, analytics and technology.[34]
Herzog was named one of Phoenix Business Journal’s Tech Titan’s of 2013[35] and one of Best Startups’ 101 Top CEOs in the Social Media Marketing Space in 2022.[36]
Personal Life
editHerzog is married to Jill Herzog and is a father to four daughters.
References
edit- ^ Morrissey, Brian (February 12, 2007). "Search Ad Sector Surges". AdWeek.
- ^ Maroney, Brittany (October 2016). "Jeff Herzog Goes ZOG Digital". InBusiness: Greater Phoenix.
- ^ Hay, Peter (June 3, 2010). "Publishing Giant Hearst Corporation Acquires Digital Marketing Shop iCrossing". PR Week.
- ^ a b c d e "Investis Acquires ZOG Digital, Grows US Presence". ZOG Digital. October 17, 2017.
- ^ "ECI Announces Sale of Investis Digital". ECI Partners. March 29, 2021.
- ^ a b "Investcorp Acquires Investis Digital, A Leading Global Digital Corporate Communications and Marketing Company". Investcorp. March 30, 2021.
- ^ Boutin, Paul (February 9, 2010). "Hey Bloggers, do you wish for Tumblr Pro? Try ZooLoo". Venture Beat.
- ^ Boutin, Paul (July 9, 2010). "iCrossing Founder Returns to Search Marketing". Venture Beat.
- ^ "iCrossing and ZOG Digital Founder Jeff Herzog Returns to Digital Marketing as Chairman & CEO of ZD3.com". ZD3. October 22, 2019.
- ^ "Marketing Titan Launches the Avenue Z Network". Avenue Z. June 7, 2023.
- ^ Kardos, Donna (March 27, 2006). "iCrossing Names Rosenblatt to Post of Chairman". The Wall Street Journal.
- ^ Publishing Staff (June 3, 2010). "Hearst Corp. to Acquire Global Digital Marketing Services Company". AdWeek.
- ^ Patel, Kunur (April 19, 2010). "What Would Digital Shop ICrossing Bring Hearst?". AdAge.
- ^ a b Portero, Ashley (June 7, 2023). "Web search pioneer behind new Miami agency, Avenue Z". South Florida Business Journal.
- ^ "iCrossing Acquires Web-Development Firm". The Wall Street Journal. July 31, 2007.
- ^ Morrissey, Brian (December 4, 2006). "iCrossing Buys Newgate in Search Deal". AdWeek.
- ^ Osmeloski, Elisabeth (March 23, 2007). "iCrossing Acquires Sharp Analytics". Search Engine Watch.
- ^ Baker, Loren (February 9, 2007). "iCrossing Acquiring UK Based Spannerworks". Search Engine Journal.
- ^ Morrissey, Brian (April 14, 2008). "iCrossing Expands into Europe". AdWeek.
- ^ Patel, Kunur (April 19, 2010). "What Would Digital Shop iCrossing Bring Hearst?". AdAge.
- ^ Ovide, Shira (June 3, 2010). "Hearst to Buy iCrossing". The Wall Street Journal.
- ^ Morrissey, Brian (June 3, 2010). "Hearst Finalizes iCrossing Deal". AdWeek.
- ^ Colburn, Collin (March 22, 2016). "The Forrester WaveTM: Search Marketing Agencies, Q1 2016". Forrester Research.
- ^ "Jeffrey Herzog". Avenue Z. January 1, 2024.
- ^ "Avenue Z". Avenue Z. August 20, 2024.
- ^ "Avenue Z". Avenue Z. August 20, 2024.
- ^ Manayiti, Obey Martin (June 7, 2023). "Baleon-backed Avenue Z buys The Snow Agency, as PR and Digital Media Merge". PE Hub.
- ^ Witkowsky, Chris (June 7, 2023). "Baleon Capital to back launch of media consultancy Avenue Z". PE Hub.
- ^ Terell, Tamar (June 7, 2023). "Avenue Z Acquires DTC Marketing Leader, The Snow Agency". Avenue Z.
- ^ a b Portero, Ashley (September 6, 2023). "Digital Marketing firm Avenue Z will expand in Orlando after acquisition". South Florida Business Journal.
- ^ Ruderman, Jess (July 6, 2023). "Bevel Acquired by Miami-based Avenue Z". PR Week.
- ^ Portero, Ashley (July 6, 2023). "Miami company acquires New York PR agency that just opened an office here 2 months ago". South Florida Business Journal.
- ^ "Avenue Z Continues Rapid Expansion Marking Third Acquisition in 2023". Avenue Z. September 6, 2023.
- ^ Ruderman, Jess (May 7, 2024). "Agency Business Report 2024: Avenue Z". PR Week.
- ^ "2013 Tech Titans" (PDF). Phoenix Business Journal. March 8, 2013.
- ^ "Meet United States's 101 Top CEO's in the Social Media Marketing Space". Best Startup. June 2, 2022.