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Jiayi "Ethan" Yu (于家翊) is a Chinese entrepreneur, student leader, and television personality. He served as the student body president at Cushing Academy and later as the Class of 2024 president at New York University's Stern School of Business.[1] At the age of 19, he became the
Chief Marketing Officer(CMO) of Beijing Total Education Technology Co., Ltd., leading the company's marketing strategy and growth during a critical phase of its development.[2] Yu is also known for his appearance on numerous Chinese reality TV show including "Meeting Mr. Right" [3] and "NBA China"(in Chinese) [4]
Early Life and Education
editJiayi "Ethan" Yu (于家翊) was born in Beijing, China, and later moved to the United States to pursue his education. He attended Cushing Academy, a private preparatory school in Massachusetts, where he became the first student from mainland China to be elected as the Student Body President.[5]
After graduating from Cushing Academy, Yu attended New York University's Stern School of Business. He served as the Class of 2024 president and graduated as the top student in his major.[6]
Business Career
editYu served as the Chief Marketing Officer (CMO) for Beijing Total Education Technology Co., Ltd. following an acquisition. Total Education focused on educational data infrastructure, digital platforms, and curriculum development. [2]
Television Appearance
editIn 2020, Yu participated in the third season of the Chinese reality TV show Meeting Mr. Right, which aired on Mango TV and Hunan Television. The program, broadcast nationally, showcases celebrities in romantic and social interactions. Yu was one of the main characters throughout the season, which helped him gain a large following on social media.[3]
References
edit- ^ 与体操女神恋爱的于家翊有多优秀？留美富二代，既是模特又是总裁 Baijiahao Press(in Chinese) on December 20, 2020
- ^ a b 通透教育Total Education获数百万融资，回归留学教育的人本关怀.教育乐园(in Chinese) on April 11, 2019
- ^ a b 女儿们的恋爱：张豆豆于家翊矛盾再次出现，也许盛况更适合张豆豆. Sohu TV Press(in Chinese) on March 12,2023
- ^ 专访 | 于家翊：NYU Stern学生会主席、师从诺贝尔经济学奖得主，篮球赛总冠军……不断精进的路上，他希望能激发更多的人. Forbes Global Alliance(in Chinese) on March 19,2024
- ^ NYU STERN本硕连读，专业第一，又是如何成为2024届学生会主席的?. Sohu Panopath Press(in Chinese) on March 4,2023
- ^ “AACYF Top under 30” list releases, Class of 2024.LA Post(in Chinese) on March 22, 2024