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Kevin Chesters (born July 16, 1973) is a UK advertising strategist, executive, and author.
Biography
editKevin Chesters was born in Stoke-on-Trent and grew up in Penzance, Cornwall. He attended Penwith College before studying Modern History at Oriel College, Oxford from 1991 to 1994.[1]
Chesters has served as the former Chief Strategy Officer at Wieden+Kennedy London, Ogilvy UK, and as a senior strategist at BT.[2] He later set up his own agency and now works as a freelance strategist and trainer.
Career
editChesters is a regular keynote speaker, including a TEDx talk, and frequently attends the TED conference.[3][4] He also lectures at several universities, including Regent's University London[5] , Falmouth University, and John Cabot University in Rome.
He has been widely published in the advertising industry, contributing to publications such as Campaign, The Drum, and LBB Online. Some of his articles can be found on the following platforms:
Published Works
editKevin Chesters co-authored the book The Creative Nudge with Mick Mahoney.[3] It is published by Laurence King Publishing and is available in English, Turkish, and Mandarin. The book focuses on using simple behaviour changes to retrain the brain, championing creativity in all forms of business and life. More information can be found on the website (http://www.thecreativenudge.com).
References
edit- ^ Oriel News 2021. Oriel College. 2021. p. 57. Retrieved 25 September 2024.
- ^ "LLB Interview". LLB Online. Retrieved 25 September 2024.
- ^ a b "Kevin Chesters Personal Website". Kevin Chesters. Retrieved 24 September 2024.
- ^ Chesters, Kevin (15 April 2019). "Brave Ideas Win: What I've Learned from 10 Years at TED". Campaign Live. Haymarket Media Group. Retrieved 24 September 2024.
- ^ Kevin Chesters (5 December 2019). Why Brave Ideas Win. YouTube. TEDx Talks. Retrieved 25 September 2024.
External links
edit- [Personal website](http://www.kevinchesters.com)
- [TEDx talk on YouTube](https://www.youtube.com/watch?v=bycp9FlMhSQ)
- [Laurence King Publishing](https://www.laurenceking.com/products/the-creative-nudge)
- [5 Minutes with Kevin Chesters - LBB Online](https://lbbonline.com/news/5-minutes-with-kev-chesters)