Draft:Michael J. Kelly (licensing publisher)

Michael Kelly
Born
Michael J. Kelly
NationalityAmerican
Alma materBoston College
Northeastern University
Occupations
Years active2005–present
Known forFormer Vice-President of Global Publishing in Hasbro
Founder and CEO of Extensive Enterprises
Current publisher of Boom! Studios

Michael Kelly is an American licensing publisher who was formerly the Vice-President of Global Publishing in Hasbro, and recently he founded his own company named Extensive Enterprises, as well as new publisher of Boom! Studios.[1][2]

History

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Early work

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Micheal Kelly began his career unpacking boxes in the receiving room of his local Barnes & Noble and has been hooked on the book business ever since. With an English degree from Boston College and an MBA from Northeastern University, he has developed the unique skill set of bringing both creativity and business acumen to the industry of storytelling. From children’s books to adult non-fiction, Kelly worked in a variety of publishing positions and categories.[1]

Hasbro (2005–2023)

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Between 2005 and 2023, Kelly joined toy and entertainment company Hasbro on the category of Global Publishing. By the time, Kelly had grown the publishing business from $20 million in annual wholesale revenues to over $200 million and was overseeing global teams and licensees responsible for publishing 1,000 new titles per year. His last work was his role in the deal between Hasbro with Image Comics and Skybound Entertainment to publish the Energon Universe.[3][4]

Extensive Enterprises and Boom! Studios (2024–present)

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In 2024, Kelly founded Extensive Enterprises, LLC., a company focused on the licensing of third-party intellectual properties.[3] Kelly stated, “developing a strong IP and executing the right brand strategy is vital to breaking through the noise in today’s marketplace, and storytelling is a particularly important component in any brand strategy. I have an extensive and verifiable track record of success in this space, and am looking forward to helping companies, creators, and publishers achieve their goals.”[5]

In September 2024, Kelly was appointed as publisher of Boom! Studios, an imprint of Penguin Random House.[2]

References

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  1. ^ a b Zahn, James (2024-04-15). "Extensive Enterprises: Ex-Hasbro VP Michael Kelly Opens IP, Publishing, Brand Licensing Firm". The Toy Book. Retrieved 2024-04-15.
  2. ^ a b "Michael Kelly Joins Boom! Studios as Publisher". PublishersWeekly.com. Retrieved 2024-09-18.
  3. ^ a b "Former Hasbro VP launches Extensive Enterprises". Retrieved 2024-07-17.
  4. ^ Donohoo, Timothy (2023-12-22). "Transformers Comics Get New Printings From Skybound and Hasbro". CBR. Retrieved 2024-03-27.
  5. ^ "Hasbro's former G.I. Joe and Transformers publishing boss launches his own creative development company". Popverse. 2024-04-15. Retrieved 2024-07-17.
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