| Submission declined on 20 October 2024 by DoubleGrazing (talk). Thank you for your submission, but the subject of this article already exists in Wikipedia. You can find it and improve it at NielsenIQ instead.
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Comment: Isn't this already covered in NielsenIQ, or have I missed something? DoubleGrazing (talk) 08:20, 20 October 2024 (UTC)
Work in progress; comments welcome| Founded | January 1, 2021 |
|---|---|
| Headquarters | , |
Area served | Market Research |
Key people | Jim Peck (CEO), Mohit Kapoor (CTO) |
| Owner | Advent International |
Number of employees | 17,071 (2022) |
| Parent | Nielsen |
| Website | niq |
NIQ, formally known as NielsenIQ, is a spinoff of Nielsen, which spun off its data and analytics branch Global Consumer Business in January 2021.[1]
History
editIn 2020, Nielsen Corporation spun off its Global Consumer Business data and analytics arm and formed NielsenIQ.
In 2021, Advent International acquired NielsenIQ (now NIQ) and Jim Peck, a former Chief Executive Officer of TransUnion, was named CEO.[2]
In 2023, NIQ and GfK completed their merger, creating a leading consumer intelligence company.[3]
References
edit- ^ "Nielsen Global Consumer Business Rebranding as NielsenIQ". Consumer Goods Technology. Retrieved July 18, 2021.
- ^ "Advent International Closes Acquisition of NielsenIQ for $2.7 Billion". Retrieved 2024-05-18.
- ^ "Our History-NIQ". Retrieved 2024-05-18.