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needessentials
editneedessentials is a designer and manufacturer of wetsuits and surfing equipment that was founded in 2013. The company is a global direct to consumer business that ships its products worldwide and has been 100% owned and operated by Australian surfers since 2013 and conducts its business from Wadawurrung and Yaegl country. Honesty is the central tenet of the needessentials business - it forms the fundamental foundation of the company’s ethos, actions, and interactions. All company decisions and actions are guided by a commitment to truthfulness and transparency.
History
editneedessentials was founded in 2013 by Australian surfer Ryan Scanlon who envisioned a brand that combined high-quality surfing equipment with a commitment to sustainability and affordability.[1] The company's initial focus was on creating premium wetsuits and surf accessories, and it has since expanded to include a range of technical and everyday apparel. [2][3]
‘We make world-leading surfing wetsuits and accessories. Our mission is to make the best possible wetsuit at the most accessible price. Our customers are mainly dedicated surfers who need to keep warm in cold water for hours on end. They need a durable, highly flexible and warm product’. - Ryan Scanlon needessentials founder[4]
Marketing
editneedessentials does not engage in traditional retail advertising campaigns [5], instead it strategically invests in marketing in a value driven way by producing high quality surf films, partnering with globally recognised ambassadors and maintaining and developing its website e-commerce platform.
Products
editWetsuits and Accessories
editneedessentials primarily produces wetsuits for surfing and also offers a variety of surfing accessories, including boardshorts, expedition clothing, travel and surfboard bags, surfboard fins, and leashes.
References
edit- ^ "Geelong Advertiser". geelongadvertiser. Retrieved 2024-09-16.
- ^ DLS (2021-04-28). "367 - Ryan Scanlon, founder of NeedEssentials". Surf Splendor. Retrieved 2024-09-16.
- ^ "Spotify". open.spotify.com. Retrieved 2024-09-16.
- ^ "The story of Ryan, the reluctant founder and his surf company, needessentials". www.founderoo.co. Retrieved 2024-09-16.
- ^ Rielly, Derek (2017-08-29). "Eight-ball: Need Essentials is the future of surf biz!". BeachGrit. Retrieved 2024-09-16.
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