Wikipedia

Draft:Not Perfect Network

  • Comment: "one of the most creatively recognised entities throughout the Baltics" is ridiculous primary sourced puffery! Theroadislong (talk) 09:04, 14 August 2024 (UTC)
Not Perfect Network
Company typePrivate
IndustryProfessional Services
FoundedNovember 1, 2000; 23 years ago (2000-11-01)
FounderPaulius Senuta
Headquarters
Vilnius
,
Lithuania
Number of locations
Vilnius, Riga, Tallinn (2024)
ProductsAdvertising, Design, Digital Marketing, Marketing
Websitewww.notperfect.com

Not Perfect Network

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Not Perfect Network (previously Not Perfect Companies) is an integrated creative, digital and design network with offices in Lithuania, Latvia and Estonia founded in 2000 by Paulius Senuta.[1]

History

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Paulius Senuta was working at Latvian agency Garage 4x4 where he was running client service department and account planning practice and became a partner. He had an idea to move back to his native Lithuania by launching a sister agency there.

Garage 4x4 Vilnius launched on 1st of November 2000 as Young & Rubicam network affiliate and shortly secured Tele2 Lithuania as its first client.[2] Early days Garage 4x4 Vilnius focused on account planning and account management and Tele2 rapid growth brought a lot of interest to the agency while work for International Organisation for Migration brought early creative accolades.

 
International Organisation for Migration "Doll"

Around 2004 Garage 4x4 Vilnius started reinventing itself by focusing on creativity and craft. Be Brave became an annual agency’s initiative to challenge its client to produce daring creative work.[3][4][5]

An early creative recognition came with Audi work that propelled the carmaker to no1 premium auto brand in Lithuania, while unusual and sophisticated work for SEB in financial sector solidified agency’s creative reputation and changed financial advertising landscape in Lithuania for years to come.

 
Audi "American parts"
 
SEB "Laisvalaikis card"

In April 2006, Paulius Senuta together with creatives Marius Lukosius and Aleksandrs Betins led the management buy-out and renamed the agency into Not Perfect (now Not Perfect Vilnius).[6]

In 2007 Not Perfect Vilnius was named Agency of The Year at national ADrenalinas advertising awards.[7] It will win this recognition three more time in 2010 on the back of the strength of Satta Outside festival advertising campaign[8][9], 2013[10][11], and 2015.

In 2007 Paulius Senuta led a group of experts in developing Brand Lithuania strategy code names “brave country”. The strategy was approved by Government of Lithuania in January 2008.[12][13]

In April 2008, Not Perfect Vilnius secured the advertising account for Svyturys brewery (then part of Baltic Beverages Holding, co-owned by the Carlsberg Group), initiating an extended collaboration with the Carlsberg Group that would span multiple geographies and encompass various brands. Carlsberg Group cooperation would make a key influence on the agency fostering competence development in packaging, digital and social media.

In August 2008 Paulius Senuta, Marius Lukosius and Aleksandrs Betins set up holding company Not Perfect Companies (later Not Perfect Network) as the base for the future expansion.

On 1st of January 2009, in the middle of financial crises, Not Perfect Network opened its second office Not Perfect Riga in Latvia and shortly secured Bite Latvia as its first client.

In July 2010, Not Perfect Vilnius rebranded and relaunched FlyLAL charters into Small Planet Airlines. Small Airlines Planet will become one of the fastest growing charter airlines in Europe and one of the most beloved brands in Lithuania until its bankruptcy in 2018.[14][15][16]

 
Small Planet Airlines

In January 2011, Not Perfect Riga secured Tele2 Latvia business to business advertising account, that over years would extend into all Tele2 brands and lines of business in Latvia and result into some of the most celebrated advertising in Latvia such as long-running Zi & Ze campaign for Zelta Zivtina brand.[17] Not Perfect Riga relationship with Tele2 will span for 12 years until late 2021.

In December 2013, Not Perfect Vilnius developed and launched Raudonu Plytu Alaus Dirbtuves (Red Brick Beer Workshop) for Svyturys Brewery (owned by Carlsberg Group). Raudonu Plytu Alaus Dirbtuves will become unquestionable craft beer leader in Lithuania.[18][19]

 
Raudonu Plytu Alaus Dirbtuves

In 2013 Not Perfect Vilnius won Cannes Bronze Lion in outdoor for Vilnius Book Festival poster “The forehead”. It was the second Cannes Lion even won by Lithuanian agency.[20]

 
Vilnius Book Festival "The forehead"

On 1st of January 2014, Not Perfect Network opened its third office Not Perfect Minsk in Belarus with Danone Belarus as its founding client.[21][22]

In 2014 Not Perfect Vilnius was named Best Agency in the Baltics and Best Agency in Lithuania in the very first Baltic Agency Ranking.[23] It will become Best Agency in the Baltics two more times in 2020[24] and 2022[25] and Best Agency in Lithuania four more times in 2019[26], 2020[24], 2021,[27] and 2022.[25]

In 2017 Not Perfect Riga was named Agency of The Year at national ADwards advertising awards.[28][29][30][31]

In June 2017 Not Perfect Vilnius secured Lidl Lithuania advertising account. During its 5-year tenure Lidl grew from fifth to third largest supermarket chain in Lithuania and the agency produced some of the most memorable and loved campaigns in Lithuania such as “This is not like Lidl”.[32][33][34]

On 1st of July 2019, Not Perfect Network partnered with Rivo Raim to open its fourth office Not Perfect Tallinn in Estonia with Tele2 Estonia as its founding client.[35][36]

In March 2020, Not Perfect Tallinn launched a long-running “Hold my Karl” campaign for Karl Friedrich brand from Saku Brewery (owned by Carlsberg Group).[37]

In February 2021, during unrest after the sham presidential elections in Belarus, Not Perfect Network shut its Not Perfect Minsk office and moved its core team to Not Perfect Vilnius.

Around 2022 Not Perfect Network started focusing on developing and delivering work for clients around the globe. It worked for clients in USA, South Africa, Netherlands, Sweden, and Finland.

In March 2022, reacting to Russia’s full-scale invasion into Russia, Not Perfect Vilnius together with 15 Min Group launched a counter-disinformation initiative Call Russia. The initiative has united volunteers from around the globe to cut through Putin’s information blockades and tell millions of Russians the truth and empower them to stand against the war. In just 4 weeks, Call Russia has been featured in 800+ top tier articles from CNN, BBC, CBS News, Reuters, Agence France-Presse, RTL News, and others, reaching an audience of 1.7+ billion and the volunteers, hailing from 132 countries, have made more than 130,000 calls, with 45% of the calls going through and 47% of those judged as successful.[38][39][40][41]

In June 2024, Not Perfect Network became Stagwell affiliate.[42]

References

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  1. ^ "About". Not Perfect Network. Retrieved 2024-08-02.
  2. ^ Nečiūnienė, Laura. "Nauji reklamos rinkos dalyviai". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  3. ^ Vaitiekūnienė, Jolanta. "Reklamos kūrėjai bandys užsakovams įpūsti drąsos". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  4. ^ Vaitiekūnienė, Jolanta. "Būk drąsus kaip indėnas". vz.lt (in Lithuanian). Retrieved 2024-08-02.
  5. ^ Vaitiekūnienė, Jolanta. "Nuo drąsos prie žmoniškumo". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  6. ^ ""Y&R / garage 4x4 Vilnius" pakeitė pavadinimą". Delfi verslas (in Lithuanian). Retrieved 2024-08-02.
  7. ^ ""ADrenalinas 2007": lietuviškų reklamų mados gerovės metais (1 dalis)". www.lrytas.lt. Retrieved 2024-08-02.
  8. ^ ""ADrenalinas 2010": lietuviškų reklamų konkurse laimi Rygos kraustynės". www.lrytas.lt. Retrieved 2024-08-05.
  9. ^ "ADrenalinas 2010: geriausi darbai". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  10. ^ "Reklamos festivalyje "Adrenalinas 2013" metų agentūra tapo "Not Perfect|Y&R"". Delfi verslas (in Lithuanian). Retrieved 2024-08-05.
  11. ^ "Reklamos festivalyje "Adrenalinas 2013" Metų agentūra tapo "Not Perfect|Y&R"". www.lrytas.lt. Retrieved 2024-08-05.
  12. ^ "Lietuva pasauliui prisistatys kaip drąsi šalis". Delfi (in Lithuanian). Retrieved 2024-08-01.
  13. ^ "Lietuvą norima pristatyti drąsia šalimi". vz.lt (in Lithuanian). Retrieved 2024-08-02.
  14. ^ Gabrilavičiūtė, Laura. "Vardą keičianti "flyLAL Charters": tai nėra noras išsiskalbti mundurą". 15min.lt/verslas (in Lithuanian). Retrieved 2024-08-02.
  15. ^ "Pavadinimą keičianti "flyLAL charters" neketina imtis reguliariųjų skrydžių". Delfi verslas (in Lithuanian). Retrieved 2024-08-02.
  16. ^ "Small Planet Airlines". Not Perfect Network. 2010-08-13. Retrieved 2024-08-02.
  17. ^ "Not Perfect | Y&R Riga ← FOLD". FOLD. Retrieved 2024-08-13.
  18. ^ Senkus, Linas. "Kitoks alus iš "Raudonų plytų" dirbtuvių – PR | Veidas.lt". Retrieved 2024-08-05.
  19. ^ ""Švyturys-Utenos alus": rinkoje – craft alaus aukso amžius". sc.bns.lt (in Lithuanian). Retrieved 2024-08-05.
  20. ^ Balčiūnienė, Rūta. "Kanų bronzinis liūtas – "Not Perfect | Y&R Vilnius" rankose". vz.lt (in Lithuanian). Retrieved 2024-08-02.
  21. ^ "Reklamos agentūra "Not Perfect I Y&R" sėkmingai įsitvirtina Baltarusijoje". tv3.lt (in Lithuanian). Retrieved 2024-08-05.
  22. ^ Balčiūnienė, Rūta. ""Not Perfect I Y&R" skinasi kelius Baltarusijoje - Verslo žinios". www.vz.lt (in Lithuanian). Retrieved 2024-08-02.
  23. ^ Balčiūnienė, Rūta. "Geriausios reklamos agentūros titulas – lietuviams". vz.lt (in Lithuanian). Retrieved 2024-08-02.
  24. ^ a b "Baltic Agency Ranking 2020 announced – BalticBest". balticbest.eu. Retrieved 2024-08-01.
  25. ^ a b "Not Perfect Vilnius was the best Baltic agency in 2022 – BalticBest". balticbest.eu. Retrieved 2024-08-01.
  26. ^ "DDB Latvia won Baltic Agency Ranking of 2019 – BalticBest". balticbest.eu. Retrieved 2024-08-01.
  27. ^ "Baltic Agency Ranking 2020 announced – BalticBest". balticbest.eu. Retrieved 2024-08-01.
  28. ^ "Par gada labāko veikumu atzīts CUBE darbs "Riekstkodis", par gada labāko aģentūru - Not Perfect | Y&R; Riga". 2017-10-14. Archived from the original on 2017-10-14. Retrieved 2024-08-05.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  29. ^ "Par gada labāko veikumu pašmāju reklāmā atzīts CUBE darbs 'Riekstkodis'". www.delfi.lv (in Latvian). Retrieved 2024-08-13.
  30. ^ "Foto: Pašmāju radošie prāti līksmo vērienīgā ballītē". www.delfi.lv (in Latvian). Retrieved 2024-08-13.
  31. ^ "«Adwards 2017» uzvarētāji ← FOLD". FOLD. Retrieved 2024-08-13.
  32. ^ Balčiūnienė, Rūta. ""Lidl" koziris – ironija ir humoras, "Swedbank" – vaikai". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  33. ^ Balčiūnienė, Rūta. ""Lidl" – apie efektyviausią savo kampaniją ir stalčiuje gulėjusias idėjas". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  34. ^ Balčiūnienė, Rūta. "Humoras reklamoje: ir žaidimas su ugnimi, ir geras tonas". vz.lt (in Lithuanian). Retrieved 2024-08-05.
  35. ^ "Leedu agentuur Not Perfect tahab tuua Eesti reklaamindusse tagasi entusiasmi". www.bestmarketing.ee (in Estonian). 2019-04-29. Retrieved 2024-08-01.
  36. ^ "Eesti turule on sisenenud Leedu juurtega loovagentuur Not Perfect". Turundajate Liit (in Estonian). 2020-02-20. Retrieved 2024-08-02.
  37. ^ "Märtsist suve lõpuni kestab Karl Friedrichi kampaania "Karl – jah. Probleem – ei."". Turundajate Liit (in Estonian). 2020-05-14. Retrieved 2024-08-02.
  38. ^ Rebane, Teele (2022-04-02). "The people cold calling to chip away at Russia's digital iron curtain". CNN. Retrieved 2024-08-01.
  39. ^ "People around the world try to break through censorship to reach Russians: "We want to start a peaceful dialogue" - CBS News". www.cbsnews.com. 2022-04-02. Retrieved 2024-08-01.
  40. ^ Lisa Bennatan, Matt Wall (2022-03-10). "Grassroots group seeks to call millions of Russians to change opinions on Kremlin war with Ukraine". Fox News. Retrieved 2024-08-01.
  41. ^ "Call Russia". Not Perfect Network. 2022-03-08. Retrieved 2024-08-01.
  42. ^ "Stagwell (STGW) and Not Perfect Network Form Global Affiliate Partnership, Enhancing Joint Capabilities in the Baltic States". Yahoo Finance. 2024-06-06. Retrieved 2024-08-01.
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