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Comment: Sources that primarily cover funding rounds, acquisitions, and "fastest growing company" type lists do not provide significant coverage. ~ A412 talk! 07:40, 27 August 2026 (UTC)
OneDome is a British property technology (proptech) and financial technology (fintech) company based in the United Kingdom. Founded in 2016 by Babek Ismayil, the company operates an integrated digital platform combining property search, mortgage advice, conveyancing, transaction management, and financial services.
History
[edit]Early development
[edit]OneDome was founded in London in 2016 by Babek Ismayil. [1] The company initially developed technology for estate agents and other businesses involved in residential property transactions.
In 2017, OneDome raised $4 million in a Series A funding round to support the development of its technology and the expansion of its operations.[2]
The company launched its property-listing website in late 2019. In the same year, it acquired Nethouseprices.com, a website providing residential property listings, sold-price records, and other property information.[3]
In 2020, OneDome became a property-listing partner of Facebook. The partnership allowed estate agents using OneDome to publish residential property listings on Facebook Marketplace.[4]
In September 2020, the company raised a further $6.4 million from investors including Lord Jacob Rothschild and his family, Reuben Brothers Capital, and Clark Winslow, the founder of Winslow Capital. [5]
In 2021, OneDome entered partnerships with estate agency group Leaders Romans Group, and housebuilder Barratt Developments. Under these partnerships, Leaders Romans listed residential sales and rental properties on OneDome, Nethouseprices.com, and Facebook Marketplace, while Barratt Redrow began listing new-build properties on the OneDome platform.[6] [7]
Expansion into mortgage and homebuying services
[edit]OneDome later expanded beyond property listings into mortgage advice, conveyancing, transaction management, and financial services. In 2022, it launched the HomeBuyer Service, which combines mortgage advice, conveyancing, and management of a property transaction in one package.
In January 2023, OneDome acquired CMME Mortgage and Protection Limited from CMME Group for an undisclosed amount.[8] The deal also included Contractor Wealth Management Limited, a wealth management business owned by CMME Group. [5] CMME specialises in providing mortgage and protection advice, with a focus on contractors and self-employed customers. [9]
The company continued to expand its mortgage operations in 2024. In November, it announced the acquisition of mortgage advisory business Albany Park.[10]
The following month, it agreed to acquire London-based mortgage brokerage Coreco Group for an undisclosed seven-figure amount.[11]
During the same year, OneDome announced a partnership with Costco Wholesale UK. Under the arrangement, Costco members were offered access to mortgage and conveyancing services provided by OneDome.[12]
Acquisitions and national expansion
[edit]OneDome increased its consumer advertising activity in early 2025. In February, an advertisement promoting its property services reached more than three million views on YouTube.[13]
In May 2025, OneDome acquired digital mortgage broker Trussle, which was trading as Better.co,uk, from Better Home & Finance Holding Company.[14] [15]
In October 2025, OneDome entered a media-for-equity agreement with Channel 4 Ventures, the investment arm of Channel 4. The agreement was worth up to £7.5 million and involved Channel 4 providing advertising inventory in return for an equity interest in OneDome. [15]
The agreement initially included £5 million in advertising inventory, with a further £2.5 million contingent on meeting agreed business milestones. The deal was designed to support a national advertising campaign for the HomeBuyer Service during 2026. [15]
At the time of the agreement, OneDome facilitated close to £5 billion in mortgage lending annually and processed more than 1,000 property transactions each month. [15]
In November 2025, OneDome acquired Mortgage Intelligence Limited from Connells Group.[16] The transaction also included Mortgage Next Network Limited and Life and Easy Limited. Following the acquisition, the combined group was reported to include more than 550 mortgage brokers and arrange more than £10 billion in mortgages annually.[16]
In February 2026, OneDome completed a $25 million pre-Series C funding round, taking the total amount raised by the company to $40 million. The round included the Channel 4 Ventures media-for-equity agreement.[17]
Ahead of its national advertising campaign, OneDome appointed two agencies within Stagwell. Goodstuff was appointed to oversee media planning and placement, while Forsman & Bodenfors was appointed to develop the campaign’s brand and creative work.[18]
Services
[edit]OneDome operates a digital platform covering property search, mortgage advice, conveyancing, transaction management, and financial advice services. [5] [8]
Its HomeBuyer Service combines mortgage advice, conveyancing, and transaction management in one package. [15]
Through its group companies, OneDome also provides mortgage brokerage, protection, and financial advice services. These include mortgage advice, life insurance, income protection, and financial planning. [8] [16]
Funding
[edit]OneDome raised $4 million in a Series A funding round in 2017.[2]
In September 2020, the company raised a further $6.4 million. Investors included Lord Jacob Rothschild and his family, Reuben Brothers Capital, and Clark Winslow.[5]
In October 2025, OneDome entered a media-for-equity agreement with Channel 4 Ventures worth up to £7.5 million. The agreement initially provided £5 million of advertising inventory, with a further £2.5 million dependent on agreed business milestones. [15]
In February 2026, OneDome completed a $25 million pre-Series C funding round, bringing the total amount raised by the company to $40 million, including the Channel 4 Ventures agreement. [17]
Recognition
[edit]In 2025, OneDome ranked 17th in the Deloitte UK Technology Fast 50, with reported revenue growth of 1,726 per cent.[19]
It was also ranked 75th in the 2025 Deloitte EMEA Technology Fast 500, which was published in May 2026.[20]
In 2026, OneDome ranked sixth in the software category of “The Sunday Times” 100 Tech, and 61st in the Sifted 100 UK and Ireland ranking of fast-growing private technology companies.[21] [22]
In April 2026, Babek Ismayil was named as a London regional finalist in the EY Entrepreneur of the Year UK programme.[23]
OneDome was shortlisted for the Lloyds Scale Up Trailblazer Business of the Year Award and the Vistage Growth Business of the Year Award at the 2026 Lloyds British Business Excellence Awards.[24]
Babek Ismayil was also named a finalist for the Cazenove Capital Entrepreneur of the Year Award.[25]
References
[edit]- ↑ “Sifted 100: UK & Ireland 2026”, “Sifted”, 18 March 2020.
- 1 2 Spaven, Emily, “EXCLUSIVE: London PropTech firm OneDome closes $4m Series A”, “UK Tech News”, 11 July 2017.
- ↑ “OneDome buys proptech pioneer, NetHouseprices.com”, “Online Marketplace”, 30 July 2019.
- ↑ Norwood, Graham, “Want to list properties on Facebook Marketplace? Here’s how…”, “Estate Agent Today”, 16 June 2020.
- 1 2 3 4 Cite error: The named reference
ES0920was invoked but never defined (see the help page). - ↑ Carter, Jake, “OneDome partners with Leaders Romans Group”, “Mortgage Introducer”, 1 March 2021.
- ↑ Bembridge, Ryan, “OneDome partners with Barratt Developments”, “Property Wire”, 22 January 2021.
- 1 2 3 Clements, Lana, “Mortgage Solutions”, 11 January 2023. “Broker CMME bought by tech firm OneDome,”
- ↑ Clements, Lana, “Broker CMME bought by tech firm OneDome”, “Mortgage Solutions”, 11 January 2023.
- ↑ Tuahene, Shekina, “Proptech firm OneDome has acquired mortgage broker Albany Park from Hatbox Group”, “Mortgage Solutions”, 12 November 2024.
- ↑ Dunstan, Tom “OneDome buys mortgage broker Coreco for 7-figure sum” “FT Adviser”, 5 December 2024
- ↑ Johnson, Katie, “OneDome announces partnership with CostCo Wholesale UK” “Today’s Conveyancer”, 10 September 2024.
- ↑ Shoffman, Marc “OneDome hails viral YouTube ad after reaching 3m views”, “Estate Agent Today, February 4 2025.
- ↑ Kleinman, Mark “OneDome snaps up former Goldman-backed mortgage broker Trussle”, “Sky News”, May 29 2025.
- 1 2 3 4 5 6 Kleinman, Mark, “Homebuying platform OneDome moves in with Channel 4”, “Sky News”, October 14 2025.
- 1 2 Newlands, Kelly, “Mortgage Solutions”, November 20 2025. “OneDome announces acquisition of Mortgage Intelligence”
- 1 2 Mark, Kleiman, “Sky News”, February 3 2026. “Proptech platform OneDome finds home for $25m funding injection”
- ↑ Jackson, Beau, Campaign, March 11 2026. “Stagwell wins integrated brief for UK housing fintech”
- ↑ Deloitte, “2025 Winners” “UK Technology Fast 500”, 2025
- ↑ Deloitte, May 2026. "2025 EMEA Technology Fast 500: Ambition at scale"
- ↑ Cite error: The named reference
siftedlb26was invoked but never defined (see the help page). - ↑ The Sunday Times, 2026. “Sunday Times 100 Tech 2026: Software”
- ↑ Brown, Chris, Ernst & Young, 28 April 2026. "EY Entrepreneur Of The Year 2026 UK regional finalists announced”
- ↑ Lloyds British Business Excellence Awards, 2026. “Lloyds British Business Excellence Awards: 2026 Finalists”
- ↑ Lloyds British Business Excellence Awards, 2026. Babek Ismayil, OneDome: Entrepreneur of the Year Finalist”
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