Draft:Plastic Free July
Submission declined on 2 May 2026 by Pythoncoder (talk).
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Declined by Cosmic840 3 months ago.
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Comment: add comment from submitter that I removed due to improper formatting: "I am an independent sustainability consultant who does paid and voluntary work for not-for-profit organisations, mainly in the environmental and performing arts sectors. For more than 20 years, I have routinely volunteered for not-for-profit organisations, including professional environmental associations, environmental groups, performing arts groups, local government community committees and community sporting clubs. This includes intermittently volunteering with Plastic Free Foundation, the organiser of Plastic Free July. Recently, I began receiving a nominal fee for my assistance with a specific project, which does not cover Wikipedia editing. In a voluntary capacity, I have drafted the Plastic Free July article. I will follow Wikipedia’s conflict-of-interest and neutral point-of-view policies and aim to contribute to other Wikipedia articles as I develop my Wikipedia editing skills.I used the Wikipedia Article Wizard and submitted the draft for review, and may have duplicated it by also using the Sandbox. I hope this doesn't confuse the editing or slow down the article review process." Ktkvtsh (talk) 01:13, 2 May 2026 (UTC)
Plastic Free July
[edit]Plastic Free July is an annual environmental campaign that focuses on reducing single-use plastic..[1][2] Since its beginning in 2011, Plastic Free July has been adopted in multiple countries and is now run by the Australian charity Plastic Free Foundation.[3][4][1] The campaign has been covered in the news media and examined in academic studies on behaviour change and plastic consumption.[5][6][7]
History
[edit]In 2011, Plastic Free July began in Western Australia, founded by Rebecca Prince-Ruiz, who was working in a sustainability education role within local government. Her employer, the Western Metropolitan Regional Council, officially launched the initiative to reduce single-use plastic.[8][3][9][10]
In 2017, Plastic Free Foundation Ltd was established as an independent Australian charity and took over management of the challenge.[9][11] [12]
Campaign model and impact
[edit]Plastic Free July participants refuse or reduce the use of common single-use plastics, such as drink bottles, takeaway coffee cups, plastic bags, and food packaging, throughout July. The campaign offers practical information and examples of alternatives and encourages people to make changes to everyday activities such as shopping, eating, and managing household waste. Participants typically sign up online or through community networks to take part in the challenge.[13][14]
Academic research and impact reporting have described the campaign as a behaviour-change intervention and have used participant survey data to assess how much it reduces single-use plastic consumption.[5][15]
According to the Plastic Free Foundation's 2025 impact report, the organisation recorded 174 million participants across 190 countries who took part in Plastic Free July. The report estimated that participants reduced household waste and recycling by an average of about 16 kilograms per person per year.[15][16][17]
Recognition
[edit]Plastic Free July has been included in government case studies on plastic reduction and was a finalist in the United Nations SDG Action Awards in 2022.[18][19][9][10]
References
[edit]- 1 2 Plastic Free July, "About us", Plastic Free Foundation, accessed 3 March 2026, https://www.plasticfreejuly.org/about-us/.
- ↑ Bagliere, Joe, "The Plastic Free July challenge is here to help you rid your life of single-use plastic waste", CNN, 5 July 2020, accessed 3 March 2026, https://www.cnn.com/2020/07/05/us/plastic-free-july-challenge-scn-trnd.
- 1 2 University of Western Australia, "An indigestible truth – Rebecca Prince Ruiz", UWA Alumni, 15 August 2022, accessed 28 January 2026, https://alumni.uwa.edu.au/profiles/rebecca-prince-ruiz.
- ↑ Dar, Vaishali, "No more plastic? Plastic Free July movement seeks to inspire people to refuse single-use plastics", The Financial Express, 7 July 2021, accessed 22 April 2026, https://www.financialexpress.com/life/lifestyle-no-more-plastic-plastic-free-july-movement-seeks-to-inspire-people-to-refuse-single-use-plastics-2292406/.
- 1 2 Heidbreder, Lea Marie, Julia Steinhorst and Manfred Schmitt, "Plastic-Free July: An Experimental Study of Limiting and Promoting Factors in Encouraging a Reduction of Single-Use Plastic Consumption", Sustainability, vol. 12, no. 11, 2020, article 4698, https://doi.org/10.3390/su12114698.
- ↑ ABC News, "Plastic Free July: What we learnt over the month", 29 July 2019, accessed 3 March 2026, https://www.abc.net.au/news/2019-07-29/what-we-learned-when-we-plastic-free-for-a-month/11368966.
- ↑ Heidbreder, L. M., M. Lange and G. Reese, "#PlasticFreeJuly – Analyzing a worldwide campaign to reduce single-use plastic consumption with Twitter", Environmental Communication, vol. 15, no. 7, 2021, pp. 937–953, https://doi.org/10.1080/17524032.2021.1920447.
- ↑ ABC News, "Plastic Free July encourages people to go beyond recycling and refuse single-use plastic altogether", 30 June 2017, accessed 3 March 2026, https://www.abc.net.au/news/2017-07-01/plastic-free-july-tackles-takeaway-food-container-problem/8666492.
- 1 2 3 Western Australian Council of Social Service, "Supporting a plastic free future", Western Australian Community Impact Hub (case study), Government of Western Australia, accessed 3 March 2026, https://communityimpacthub.wa.gov.au/learn-from-others/case-studies/supporting-a-plastic-free-future/.
- 1 2 Western Australian Government, "Plastic Free July marked with next stage of Plan for Plastics ban", Government of Western Australia media statement, 1 July 2025, accessed 3 March 2026, (https://www.wa.gov.au/government/media-statements/Cook%20Labor%20Government/Plastic-Free-July-marked-with-next-stage-of-Plan-for-Plastics-ban-20250701).
- ↑ ABC Radio National, "How one woman's quest to go plastic free turned into a global movement", Life Matters, 2020, accessed 3 March 2026, https://www.abc.net.au/listen/programs/lifematters/how-one-womans-quest-to-go-plastic-free-turned-into-a-global-m/12381032.
- ↑ "Plastic Free Foundation Ltd". Australian Charities and Not-for-profits Commission. Retrieved 30 April 2026.
- ↑ Korycki, Lisa, "Plastic Free July 2025 launches with global call to action and New Youth Fellowship", Waste Management Review, 13 June 2025, accessed 3 March 2026, https://wastemanagementreview.com.au/plastic-free-july-2025-launches-with-global-call-to-action-and-new-youth-fellowship/.
- ↑ Plastic Free July, "Plastic Free July – Be Part of the Plastic Pollution Solution", accessed 3 March 2026, https://www.plasticfreejuly.org/.
- 1 2 Plastic Free Foundation, "Impact 2025", Plastic Free Foundation, 2026, accessed 3 March 2026, https://plasticfreefoundation.net/our-impact/2025-report/.
- ↑ Kaur, Navan, "Plastics-free July: 'Small steps, big difference'", PKN Packaging News, 2 July 2024, accessed 3 March 2026, https://www.packagingnews.com.au/sustainability/plastics-free-july-small-steps-big-difference.
- ↑ IGCAT, "Global impact at a glance – Plastic Free Foundation 2025 report", 18 November 2025, accessed 27 February 2026, https://igcat.org/global-impact-at-a-glance-plastic-free-foundation-2025-report/.
- ↑ UN SDG Action Campaign, "Plastic Free July – UN SDG Action Awards", SDG Action Awards, 2022, accessed 3 March 2026, https://sdgactionawards.org/plastic-free-july/.
- ↑ New South Wales Environment Protection Authority, "Plastic Free July", Sustainability partnerships case studies, 6 February 2024, accessed 3 March 2026, https://www.epa.nsw.gov.au/Your-environment/Plastics/Sustainability-partnerships/Case-studies/Plastic-Free-July.
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