• Comment: These links are not valid references to reliable secondary sources. Drmies (talk) 13:31, 13 November 2024 (UTC)

Playground123
Type of site
Browser-based gaming website
Available in
  • Croatian
  • Dutch
  • English
  • French
  • German
  • Italian
  • Portuguese
  • Serbian
  • Slovenian
  • Spanish
Country of originSlovenia
URLplayground123.com
CommercialYes
RegistrationOptional
Launched2006
Current statusActive

Playground123 is an online platform for casual games, providing free, browser-based access to a wide variety of games without the need for downloads. Originally launched in 2006 under the name Igre123, the platform has expanded internationally and now operates under the brand Playground123, encompassing ten domain names in multiple languages. The platform attracts 1.2 million users monthly.[1]

History

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Playground123 was founded by Popcom d.o.o., a company based in Ljubljana, Slovenia.[2] Initially targeting the Slovenian market as Igre123, the platform’s popularity led to its rebranding and expansion to serve an international audience. In 2011, Igre123 was awarded Best Website According to People’s Choice at the Netko Awards, recognizing it as the most popular Slovenian website as voted by users.[3] Playground123 now offers its games across multiple domains to reach a global user base.[4]

Games and Features

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The platform features over 10,000 games, covering a range of genres including puzzle, strategy, action, and educational games.[5] Playground123 collaborates with game developers such as Famobi, GameDistribution, and GamePix to bring new titles to the platform. These partnerships allow Playground123 to consistently refresh its content with the latest games in the casual gaming industry.[6]

PlayBuddy AI

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With Retoba.ai, Playground123 developed PlayBuddy, an AI-powered gaming advisor designed to enhance the user experience with personalized game recommendations and strategic tips. PlayBuddy engages with users, analyzing preferences, emotional states, and gameplay interactions to deliver tailored suggestions. Users can explore new titles with PlayBuddy’s insights, which is intended to customize their experience to their individual tastes.[7]

Business Model

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Playground123 operates on an ad-supported model, generating revenue through advertising partnerships. This funding supports the platform’s operations, including website maintenance and the release of new games. Playground123 has also formed relationships with various gaming platforms to sustain its free-to-play model.[8]

Recognition

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On July 5, 2023, Playground123’s website was nominated by CSS Winner, an organization that highlights outstanding web designs, for its innovative layout and user-friendly interface.[5]

References

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  1. ^ "About Us". Play123.com. Retrieved November 13, 2024.
  2. ^ "Popcom d.o.o." Popcom.si. Retrieved November 13, 2024.
  3. ^ "Netko". Ris.org. Retrieved November 13, 2024.
  4. ^ "LinkedIn - Playground123 Company Profile". LinkedIn. Retrieved November 13, 2024.
  5. ^ a b "Playground123 on CSS Winner". CSS Winner. Retrieved November 13, 2024.
  6. ^ "GameDistribution Partnerships". GameDistribution.com. Retrieved November 13, 2024.
  7. ^ "Retoba.ai". Retrieved November 13, 2024.
  8. ^ "Bloxd.io Wiki". Bloxd-io.fandom.com. Retrieved November 13, 2024.