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|  |
| Industry | Advertising |
|---|---|
| Founded | 2021 |
| Founder | Ana-Marija Andabak Denis Selimović Ivan Andabak |
| Headquarters | USA |
| Website | recommend |
Recommend is a content media service for publishing and discovering information in short-form articles, images, and videos. The platform is designed to help users discover and shop for inspiration across beauty, fashion, home, and more.[1]
Recommend was founded in 2021. The company is headquartered in the USA. It operates internationally, with country-specific pages for markets including the United States, the United Kingdom, Italy, Croatia, Greece, Czechia, Slovakia, Poland, and Spain. Recommend's platform is designed to connect users and advertisers through inspirational content.[2]
Overview
editRecommend was founded in 2021 by Ana-Marija Andabak, Denis Selimović, and Ivan Andabak, who also manage the development and operations of the company. The platform was created to address the challenges consumers face in making informed purchasing decisions amid the vast amount of online information. Recommend offers a curated discovery experience through shoppable content, designed to inspire future actions like making a purchase. Recommend plays a significant role in transforming e-commerce through its content creation and personalization approach. Instead of simple product advertising, Recommend allows consumers to discover new products and shopping ideas through relevant and digestible content.[2][3]
The company is based in the United States. It operates internationally, with country-specific pages for markets including the United States, the United Kingdom, Italy, Croatia, Greece, Czechia, Slovakia, Poland, and Spain.[3]
Features and Content
editDiscovery
editThe home feed is a collection of short-form content from different topics that displays daily trending topics in different categories. On the main Recommend page, a "content feed" appears, displaying the most relevant daily content.[1]
Contextual Search
editRecommend developed a new e-commerce search engine that uses AI to make search more personalized and useful for shoppers. The content created helps to improve the search queries as the content is created on the platform. The founders acknowledged that there have been some improvements when it comes to Gen AI however the ecommerce searches are still not personalized and tailored to answer more contextual searches that can be solved with content.[4]
Personalization
editRecommend is focused on leveraging users' tastes and interests to deliver tailored content recommendations, ensuring that users receive the most relevant information they seek. This shift highlights Recommend's commitment to using data to serve users' needs, rather than prioritizing the other aspects, setting it apart from other solutions.[3]
Shopping and catalogs
editThe platform has become increasingly attractive to businesses, particularly retailers, who are leveraging its unique ability to merge products with engaging content. This integration provides a seamless experience where content and commerce converge, allowing consumers to discover and purchase products within the same environment. By embedding products directly into relevant content, retailers can create a more immersive and personalized shopping experience, ultimately driving higher engagement and conversion rates. This approach not only enhances the user experience but also opens new avenues for brands to connect with their audience in a more meaningful way.[2]
Recommend Analytics
editRecommend Content Analytics is a service that generates comprehensive statistics on a specific website's traffic, commonly used by marketers. Impressions, Engagements, Content clicks, Outbound clicks, and Product association are some aspects of user data that Recommend Analytics provides. It also collects data that depicts the percentage of change within a specific time to determine if content is more popular on a specific day during the week or is slowly becoming unpopular.[2]
Creators programs
editRecommend also aims to attract content creators to produce fresh, inspiring, and practical content, allowing them to monetize their influence and reach. The app’s individualized approach focuses not on being a social platform, but rather on helping users discover, develop, and refine their personal interests.[1]
References
edit- ^ a b c Rumora, Rita (2023-04-24). "U Hrvatsku je stigao novi način kupovine - upoznajte Recommend!". MagMe (in Croatian). Retrieved 2024-10-28.
- ^ a b c d better, Recommend: Discover (2024-05-17). "Content Commerce: The Future of E-commerce marketing". Medium. Retrieved 2024-10-28.
- ^ a b c "Gloria - Nova shopping platforma donosi drugačije iskustvo online shoppinga". www.gloria.hr (in Croatian). 2023-04-26. Retrieved 2024-10-28.
- ^ "Portfolio | South Central Ventures". sc-ventures.com. Retrieved 2024-10-28.