Draft:Salt & Stone
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Aja.lauren.carlson (talk) 21:29, 16 July 2026 (UTC)
Salt & Stone is an American personal care and fragrance brand headquartered in Los Angeles, California. Founded in 2017 by Nima Jalali, a former professional snowboarder, the company produces deodorants, body washes, body creams, and fragrance products.[1][2]
History
[edit]Jalali founded Salt & Stone in 2017 after a knee injury led him to reassess the personal care products he used, motivating him to develop formulations combining natural ingredients with fragrance and design.[3]
In February 2024, Salt & Stone launched at Sephora in the United States and Canada, expanding a retail partnership that had begun internationally in 2023.[4]
In August 2024, the company received a minority investment from Humble Growth, a New York-based investment firm; it was Humble Growth's first investment in the beauty category.[5] Humble Growth later said the deal had involved competing offers from multiple investors.[6]
By late 2025, the company projected annual revenue of approximately $140 million, driven by strong performance in its deodorant line, which became a top seller on both Amazon and Sephora's platforms.[2] The brand's growth has been attributed to a pricing strategy positioned between mass-market and luxury segments, combined with an emphasis on fragrance quality.[2]
In September 2025, the company engaged Raymond James to explore a potential sale.[7] In March 2026, private equity firm Advent International signed a definitive agreement to acquire a majority stake in the company, with Humble Growth exiting its position as part of the transaction.[1][6] At the time of the announcement, Salt & Stone reported more than $165 million in revenue for 2025 with double-digit growth across its sales channels, including direct-to-consumer, Amazon, and Sephora.[1] Jalali retained a minority equity stake and continued as chief executive officer following the transaction, alongside president Meagan Rosson and chief marketing officer Abby Tellam. Chris Elshaw, a beauty-industry executive who previously served as chief operating officer of Revlon, became chairperson of the company.[1]
Products and market position
[edit]Salt & Stone's products are sold through direct-to-consumer channels as well as retail partners including Sephora and Amazon.[1] The brand's deodorant has ranked as a top-selling product in both the Sephora and Amazon marketplaces.[1][2]
Leadership
[edit]Nima Jalali, the company's founder, is a former professional snowboarder who transitioned to entrepreneurship in the personal care industry.[8]
References
[edit]{{reflist|refs= [1] [2] [3] [8] [7] [5] [6] <ref name="beautyindependent2024">{{cite web |title=Salt & Stone Wants To Be Sephora's Deodorant Leader
Category:American brands Category:Personal care companies of the United States Category:Companies based in Los Angeles Category:Cosmetics companies of the United States Category:2017 establishments in California
- 1 2 3 4 5 6 7 Various (2026-03-24). "Advent International to Acquire Majority Stake in Salt & Stone". WWD. Retrieved 2026-07-16.
- 1 2 3 4 5 "How Salt & Stone Made Fancy Deodorant Into a $140 Million Business". The Business of Fashion. 2025-12-10. Retrieved 2026-07-16.
- 1 2 Cason, Christopher (2026-05-06). "Salt & Stone's Founder Built a Breakout Brand by Ignoring This One Thing". Inc. Retrieved 2026-07-16.
- ↑ Cite error: The named reference
beautyindependent2024was invoked but never defined (see the help page). - 1 2 "Salt & Stone Gains Minority Investment From Humble Growth". WWD. 2024-08-06. Retrieved 2026-07-16.
- 1 2 3 "Humble Growth's Salt & Stone Strategy: Keep Founders In Their "Zone Of Genius"". Beauty Independent. 2026-04-21. Retrieved 2026-07-16.
- 1 2 Barwick, Ryan (2025-09-30). "Scoop: Salt & Stone Taps Raymond James to Explore Sale". Axios Pro. Retrieved 2026-07-16.
- 1 2 "How Salt & Stone Became a Viral Bodycare Brand". BeautyMatter. 2026-03-24. Retrieved 2026-07-16.
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