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Sanja Radovanović (born 15.03.1979) is a Home Staging master, international speaker, and entrepreneur from Belgrade, Serbia. She is the Founder of The Art of Staging;
Co-founder and President of EAHSP.[1]; CEO and Co-founder of Handshome, Italy’s first furniture rental company; Creative Director of MARITEAM Immobiliare[2]; Accredited Staging Professional Master; and Luxury home staging specialist.
Radovanović is an industry leader and influencer in the Home Staging industry. She is often interviewed and invited to speak at major Real Estate conferences worldwide about her line of work.
As part of her work, Home Staging is the act of professionally preparing a property for sale or for rent so that it sells in the shortest amount of time and at the best sales price. Home Staging was invented in Washington State, USA, in 1972 by Barb Schwarz, the creator of the staging industry and the first person to stage a home for sale.
Any properties wishing to be sold are suitable for home staging: e.g. dated homes, those which need renovations, renovated properties, or even new builds. This also means that staging is suitable for all types of homes on the market: apartments, villas, mansions, lofts, single detached, and more, as well as the kind of living situation: occupied, furnished, or vacant properties alike.
Studies and early life
editShe was born and raised in Belgrade, Serbia until moving to Dorking, England at age 13 to attend boarding school. In 1994, she moved to Italy at the age of 15 where she is now still currently living.
Education
edit- Box Hill School, United Kingdom
- Interior Design Institute of San Francisco[3]
- Stagedhomes ASP® and ASPM®[4]
Certificates
editRadovanović has obtained many Home Staging certificates:
- LHS - Luxury Home Staging Specialist
- BTS - Buyer Trend Specialist
- CCS - Communication & Consultation Specialist
- SSS - Senior Staging Specialist
- CSCS - Certified Staging Communication Specialist
Business Timeline
editIn 2013, she launches her Home Staging Business, The Art of Staging, where she gained experience by staging homes in the United States of America.
In 2016, she earns her Accreditation as a Staging Professional Master® and the following year (2017), becomes the first European Certified Trainer for Stagedhomes.com[5]
In 2018, she Co-founds IAHSP EUROPE[6] (International Association of Home Staging Professionals Europe) and in September 2022, IAHSP EU changes its name and becomes EAHSP, the European Association of Home Staging Professionals. Today, Radovanović is serving the Association as President, on her second mandate. Under her leadership and presidency within EAHSP, her contribution is fundamental in establishing key institutional partnerships with Real Estate governing bodies such as CEPI, the European Association of Real Estate Professionals[7], and FIABCI[8], the International Real Estate Federation.
In 2019, with sustainability and the circular economy in mind, she Co-founds Handshome[9] with Verena Mumford. Handshome is the first company in Italy that offers design furniture for home staging, television sets, cinema, advertising, and events for rent.
In 2021, she joins forces with Gianluca Mari, a real estate agent in Rome, Italy with a shared mission in mind. Together they founded the ‘Metodo Mari’ and MARI Team Immobiliare®[10]. In 2021 Radovanović becomes the first Real Estate Creative Director in Italy.
Alongside Gianluca Mari, Sanja developed the ‘Metodo Mari’®,-- the ‘Mari Method’[11]. This method consists in preparing and enhancing residential properties for sale with home staging, in order to sell them in the shortest amount of time possible and at the best price. As of 2021, MARI Team Immobiliare® is known to be the only real estate agency in Italy to professionally stage every residential listing in their portfolio. Thanks to the Mari Method, the company was able to reach an absolute record of sales volume, with a percentage of properties selling above the asking price.
The same year, 2021, she takes part in eight episodes of season III of Bricks and the City[12], an Italian TV show entirely dedicated to the Real Estate sector. During the season, she served as Co-Host alongside Architect Andrea Spera in the “How & Why” column dedicated to the world of Design, Architecture, and Home Staging. In 2022, Radovanović returns to Bricks and the City to take part in ten episodes of the fourth season.
She was also a Radio host for Casa Italia Radio[13] in 2022: an Italian web radio fully dedicated to the world of home and living, in which she had her own show titles Casa Italia Style, (which can be found on both Spotify and Spreaker).
In 2022, Radovanović was also a guest speaker at the first edition of the Milano Real Estate Week[14], as part of the CNBC class.
In 2024, she takes part in “Vinci Una Casa in Siciliahttps://www.lasicilia.it/spettacoli/damiano-gallo-discoveri-hgtv-2250142/,” an Italian TV show that aired on HGTV Italia.
After living in multiple countries including Serbia, Italy, the United Kingdom, Libya, the Sultanate of Oman, and the United States, she came to realise that Rome, Italy became her official, firm ground.
Awards
edit- 2019 IAHSP® INTERNATIONAL SPIRIT AWARD
- 2020/2021/2022 IAHSP® trifecta award Best of Home Staging - Best of Industry Leadership - Best of Customer Service
- 2022 Barb Schwarz Excellence EU Award
- 2024 Top 100 Most Influential People in Real Estate Staging
References
edit- ^ "EAHSP". EAHSP: European Association of Home Staging Professionals.
- ^ "MariTeam Immobiliare". MariTeam Immobiliare: the evolution of Real Estate. Retrieved 27 September 2023.
- ^ "The Online Interior Design course". Interior Design Institute, San Francisco. Retrieved 27 September 2023.
- ^ "ASPM® COURSE – Master your business and grow to new heights of success". Staged Homes. Retrieved 27 September 2023.
- ^ "Staged Homes". Staged Homes: the world standard in staging education. Retrieved 27 September 2023.
- ^ "IAHSP". IAHSP: International Association of Home Staging professionals. Retrieved 27 September 2023.
- ^ "CEPI". CEPI: European Association of Real Estate professionals. Retrieved 27 September 2023.
- ^ "FIABCI". FIABCI: International Real Estate Federation. Retrieved 27 September 2023.
- ^ https://shop.handshome.it/
- ^ https://mariteamimmobiliare.it/la-nostra-storia/
- ^ https://mariteamimmobiliare.it/il-metodo/
- ^ "Bricks and the City". YouTube.
- ^ "Casa Italia Radio". Casa Italia Radio: La casa sempre in primo piano. Retrieved 27 September 2023.
- ^ "Milano Real Estate week 2022". ClassAgora. Retrieved 27 September 2023.