Draft:Seedtag
Submission declined on 26 August 2026 by RustyOldShip (talk).
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Submission declined on 31 July 2026 by DoubleGrazing (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by DoubleGrazing 26 days ago.
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Submission declined on 19 July 2026 by CopyleftEverything (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
Declined by CopyleftEverything 38 days ago.
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Submission declined on 16 June 2026 by Bobby Cohn (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Bobby Cohn 2 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: None of the sources cited contributes towards notability per WP:NCORP. We need to see significant coverage, directly of this company and not some related topics, in multiple secondary sources that are reliable and entirely independent. This excludes routine business reporting such as funding rounds, M&A, interviews, minor business awards, etc. DoubleGrazing (talk) 09:14, 31 July 2026 (UTC)
- Comment: 1. Please read WP:SOLUTIONS and remove marketing fluff terms. 2. Please read WP:NPOV and rewrite article in neutral & encyclopedic for tone & content. 3. Many of the sources in the article are press release outlets / business friendly "news"; user blogs; LinkedIn. Please only use WP:RELIABLE sources. CopyleftEverything (talk) 01:08, 19 July 2026 (UTC)
- Comment: PR News Wire and similar style press release articles, as well as interviews and other primary and non-independent sources are not useful in the way you have cited them here. These should not be used. Bobby Cohn 🍁 (talk) 14:52, 16 June 2026 (UTC)
| Type | Private |
|---|---|
| Industry | Advertising technology |
| Founded | 2014 in Madrid, Spain |
| Founders | Albert Nieto Jorge Poyatos |
| Headquarters | , Spain |
Key people | Brian Gleason (CEO) |
| Website | www |
Seedtag is a contextual advertising company headquartered in Madrid, Spain.[1][2] Founded in 2014 by two former Google employees, it uses artificial intelligence to place advertising on web pages according to their content.[3][2] In July 2022 the private equity firm Advent International acquired a controlling stake in the company in a transaction valued at more than €250 million.[4][5]
History
[edit]Seedtag was founded in Madrid in 2014 by Albert Nieto and Jorge Poyatos, both formerly of Google.[1][3][6][2][7]
The company's original product placed interactive advertisements inside editorial photographs, a format known as in-image advertising .[3][6][7] After the format proved ineffective as a direct sales channel, Seedtag shifted towards brand advertising matched to the subject matter of surrounding content.[2]
In February 2021, Seedtag acquired Recognified, a Munich-based contextual advertising firm.[3]
In July 2022, Advent International acquired a controlling stake in Seedtag in a transaction valued at more than €250 million.[4][5]
In 2024, Seedtag acquired Beachfront, a streaming advertising company,[8] and the Australian advertising technology firm JustEggs.[9]
In 2025, Brian Gleason became chief executive officer.[10]
Technology
[edit]Seedtag provides artificial intelligence technologies for contextual advertising.[1] The company's system is named Liz, and places advertisements on web pages based on their content.[2]
References
[edit]- 1 2 3 J. G. F. (27 January 2022). "Seedtag: la alternativa española a las 'cookies' en publicidad". Expansión (in Spanish). p. 2.
- 1 2 3 4 5 Sanmartín, Olga R. (12 November 2025). "El 'gurú' de la publicidad 'online' que quiere que nos olvidemos de las 'cookies'". Actualidad Económica. El Mundo (in Spanish). Retrieved 6 August 2026.
- 1 2 3 4 Bialek, Catrin (1 February 2021). "Ex-Google-Mitarbeiter kaufen deutschen Werbespezialisten Recognified". Handelsblatt (in German). Retrieved 6 August 2026.
- 1 2 "Advent toma el control de la española Seedtag, líder en publicidad contextual, con una inversión de 250 millones". elEconomista (in Spanish). 27 July 2022. Retrieved 6 August 2026.
- 1 2 Lunden, Ingrid (27 July 2022). "Seedtag, the ex-Googler-founded, cookie-free AI-based adtech startup, taps $250M in funding". TechCrunch. Retrieved 6 August 2026.
- 1 2 Martínez, Jesús (9 May 2016). "Dos 'ex-Google' se proponen revolucionar el mercado publicitario". El Español (in Spanish). Retrieved 6 August 2026.
- 1 2 Martínez, Jesús (13 August 2017). "El plan de estos 'ex Google' para ingresar 8 millones con su 'publi' en imágenes". El Español (in Spanish). Retrieved 6 August 2026.
- ↑ Boyle, Alyssa (3 June 2024). "Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming". AdExchanger. Retrieved 6 August 2026.
- ↑ Fogden, Tom (2 July 2024). "Exclusive: JustEggs Acquired By Global Adtech Firm Seedtag". B&T. Retrieved 6 August 2026.
- ↑ Vargas, Anthony (18 July 2025). "Seedtag's New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media". AdExchanger. Retrieved 6 August 2026.
Category:Advertising agencies of Spain Category:Companies based in Madrid Category:Spanish companies established in 2014 Category:Online advertising
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Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.