Draft:Sweetheart (radio station)

• Comment: Still absolutely 0 references. I suggest you read this page to know what a reference should be. ― Blaze Wolf^Talk_{Blaze Wolf#6545} 13:52, 4 April 2023 (UTC)

• Comment: This draft has no references. Notability cannot be established without references.
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  With no references, this draft does not make a claim of radio notability. Robert McClenon (talk) 15:31, 8 September 2021 (UTC)

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Sweetheart

Broadcast area	United States (main feed) United Kingdom, Canada, Japan, South Korea, Hong Kong, Australia, Taiwan, Singapore, Philippines (via satellite feed)
Branding	Sweetheart
Programming
Language(s)	English
Format	Soft AC
Network	Sweetheart Network inc. (formerly Sweetheart Radio Network Inc.)
Ownership
Owner	Enhanced Media Broadcasting Systems Inc.
Operator	Edwin G. Cruz (Former Station Manager and Management) (early 1977-June 30, 1996) Sir. Michael Santos (Former Station Manager and Management) (July 8, 1996 - July 31, 2022) Mark Siena (Full-time Station Manager & Management w/ Main Programming) (November 7, 2022 - August 23, 2024) Gerald P. Cruz (September 20, 2024 - present)
History
First air date	1993
Former names	P.S.R.: Public Service Radio (1977-1984) Lite Rock Radio (1984-1993) POP! Radio (1993-1997)
Former frequencies	740 kHz / 620 kHz (on AM band) (1977-1993)
Technical information
Class	A, B, C

Sweetheart was an internet radio station, the station was currently its online through worldwide for broadcast via satellite areas which covered the worldwide station, Sweetheart currently its watch/listen live streaming platforms via YouNow, Twitch and YouTube due to copyright infringement, also social media users including Facebook, Twitter, Instagram and TikTok which livestream the programs without music (due to copyright infringement) and uploaded the local vlogs also guesting the program the station, The station was operates to regular broadcast hours (with sign off hours every Sunday from 12mn until signed on at 5:45 pm when continues to playing music before onwards of Monday) which ceased its 24/7 operations after scrapped its Sunday programming.

The station will available regions via satellite feed only including United Kingdom, Australia, Canada, Japan, South Korea, Hong Kong, Singapore, Taiwan and Philippines, however, at some regions will banned including Iran, Russia, Ukraine, North Korea and China did not broadcasting feed via satellite nationwide during to streaming ban, Since banned our streaming platforms, all users would using VPN or proxy and keep listening to the radio station also access to geo-blocking without blocked using VPN or proxy, would listen to free streaming without pay for another subscription fee, well main broadcast station feed of United States.

History

1977-1993: P.S.R. / Lite Rock Radio

The station was established in early 1977 since no internet radio that year, which carrying its news/talk radio station called P.S.R.: Public Service Radio when 740 kHz on AM band, when aired its first program called Morning News during to delay airtime, In October 1984, later moved to 620 kHz but now owned the sister stations, it was rebranded as Lite Rock Radio which reformatted with Lite Rock format, but some AM stations called P.S.R. when continues to air for 740 kHz from AM band also became that second sister station since late 1980s, the company but since moving to internet radio station in 1993 but no transiton for FM band due to unpaid license once more, However, which lasted to 10 years until goes off the air in 1993.

1993-1997: POP! Radio

In 1993, it was reformatted as POP! (without "Radio" name) which played to pop music through its existence.

In mid-1996, POP! but shortening to name as POP! Radio, when shifted the dance-pop format (when carried the pop music).

In December 1996, the station's management will decided that goes off the air until 1997 which new reformat the station due to low ratings, after 10 years, POP! Radio's finally bids farewell but thanks its wonderful listeners for past to 13 years on air, but last on-air onboard until April 5, 1997, which played for last song before signed off the air would return the airwaves only before rebranding the station.

On April 6, 1997, the station signed off for the last time, when played last song before midnight.

1997-present: Sweetheart Radio

On April 6, 1997, at 4:52 am, the station rebranded as Sweetheart Radio, with slogan "Smooth Ever Best", it began played to smooth jazz format, However, the station carried to "strategy" said in the format.

On February 14, 2000, during to Valentine's Day, Sweetheart was switched to Soft AC format, with longest-lived ever slogan as "Less Talk, More Music", the playlist which similar is a one during Lite Rock Radio era.

In 2017, the station celebrated its 20th anniversary entitled "Thank you for 20 Years", with new tagline called "Your Station, The Best Music Station", Then, it became to Number One Radio Station in the country.

On December 24, 2021, due to Christmas Eve, the station would that underwent to rebranding from Sweetheart Radio to Sweetheart which starting to January 3, 2022, but dropped the "Radio" name, Meanwhile, the station was fully automated until December 27, 2021 which rebranding the station.

On January 3, 2022, Sweetheart Radio was changed its name to Sweetheart when dropped the "Radio" name, the slogan as "Good Vibes For The Music" that year..

Slogans

As P.S.R.

• Your Public Service Radio Station (1977-1994)
• Best Your Public Service (1994-1995)

As Lite Rock Radio

• Your Lite Rock Radio, your easy hits (1984-1988)

• Lite Rock In The Best Music (1988-1991)

• Fresh Your Music (1991-1993)

As POP!/POP! Radio

• POP! to POP! (1993-1996)

• Best Your POP! Music (1996-1997)

As Sweetheart Radio/Sweetheart

• Smooth Ever Best! (1997-2000)

• Less Talk, More Music (2000-2022)
• Never Hit Ever (2007-2008)
• One Music, One Station & One Network (campaign slogan) (early 2008-mid 2011)
• Your Station, The Best Music Station (during 20th anniversary) (2017)

• Your Easy-Listening Hits (1st slogan) (2019-2022)

• Good Vibes For The Music (2022-2024)
• Your Sweetheart, Music For Life (2nd slogan) (2024)
• Let's bigger and better than ever (2024-present)

Programming

Current programming

• Light & Easy (1997-present)
• Timeless Tunes (2000-2020, 2024-present)
• Daily Quotes (2000-2022, 2024-present)
• Top Picks (2000-2020, 2024-present)
• Topic of the Day (2000-2022, 2023-2024, 2024-present)
• Afternoon Difference (1999-2000, 2020-present)

Former programming

• Smooth Mornings/Afternoons/Evenings (different edition) (1997-2000)
• Weekend Top Express (1997-1999)
• Sunday at the Memories (1997-2000)
• Greatest Hits (1997-1999, 2019-2020)
• Evening Madness (weekend only) (1997-1999)
• Yesterday Classics (1997-2000)
• Daily Express (1999-2000)
• Quiz Trivia (2000-2020)
• #RealTalk (2020-2024)
• L.I.A.R.: Love In An Relationship (2020-2024)
• The Good Morning Show (2023-2024)

Compilation albums

• Year of the Gentleman (Def Jam Recordings, 2008)
• Full Circle (Arista Records, 2002)
• Daydream (Columbia Records, 1995)
• Secrets (LaFace Records, 1996)
• The Best of Sixpence None the Richer (Squint Entertainment, 2004)
• Hannah Montana: The Movie (soundtrack only, Walt Disney Records, 2009)
• One of the Boys (Capitol Records, 2008)
• Breakaway (RCA Records, 2004)
• Let Go (Arista Records, 2002)
• Brand New Eyes (Fueled by Ramen, 2009)
• Jagged Little Pill (Maverick Records and Reprise Records, 1995)