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THE 3RD EYE, is an advertising and marketing agency based in Miami, Florida, specializing in health and wellness, multicultural marketing, and consumer behavior insights. Originally founded in 1996 as VS/Brooks, the agency rebranded to THE 3RD EYE in 2022, reflecting an expanded focus on the health and wellness sector. The agency is led by Diana Brooks, its Chief Vision Officer, who assumed full ownership following the rebrand.
History
editHistory THE 3RD EYE was co-founded as VS/Brooks in 1996 by Diana Brooks and Vivian Santos. Initially focused on marketing campaigns for Hispanic audiences and healthcare clients, the agency developed a reputation for culturally tailored campaigns. In 2022, after co-founder Vivian Santos retired, the agency rebranded to THE 3RD EYE, with Brooks taking on full ownership. The rebranding included the launch of "See Level," a consulting initiative focused on strategic advisory services for senior executives in health and wellness industries.
Health & Wellness Research
editIn 2023, THE 3RD EYE partnered with Deft Research to conduct a comprehensive study on health and wellness behaviors among diverse consumer groups. The resulting white paper, Defining Health & Wellness, and The Barriers to Change, analyzed responses from over 1,400 participants. Key findings included generational differences in health priorities and variations in wellness perceptions across ethnic groups, with Black consumers more likely to emphasize spiritual health compared to other demographics. The research has been cited in industry publications, including MM&M and MediaPost, for its contributions to healthcare marketing insights. [1] [2]
Notable Contributions
editDiana Brooks, Chief Vision Officer, has been featured in numerous industry publications such as Campaign US, AdAge, and MediaPost. Her contributions often focus on multicultural marketing strategies and healthcare communication, including insights on how marketers can better address the unique healthcare needs of Hispanic and diverse audiences. Brooks has also written about the role of emotional storytelling in advertising and the importance of cultural sensitivity in healthcare marketing campaigns.[3]
Industry Recognition
editTHE 3RD EYE has been recognized in industry discussions for its expertise in health and wellness marketing. Publications such as Canvas Rebel and Authority Magazine have featured agency leaders and highlighted their contributions to the field of multicultural marketing. The agency’s work has been commended for its culturally nuanced approach to consumer engagement and its strategic focus on health and wellness.[4][5]
Services
editTHE 3RD EYE offers a range of services including advertising, brand strategy, media planning and buying, public relations, social media management, market research, content creation, and consulting through its "See Level" advisory practice for C-suite executives. These services focus on health and wellness and are designed to address the needs of both healthcare providers and general consumer brands.[6]
Leadership
editDiana Brooks: Chief Vision Officer Anais Rodriguez: Chief Operating Officer Roberto Canales: Chief Creative Officer
References
edit- ^ "Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing". hispanicad.com. Retrieved August 2023.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Study: Women Understand Men's Health Issues, But Not Vice Versa." August 2023". mediapost.com.
- ^ "These 3 Cultural Truths Are the Key to Hispanic Healthcare Marketing". ww.mmm-online.com. 13 January 2022.
- ^ "Meet Rob Canales - High Five: Ambitious Health and Wellness Advertising". canvasrebel.com. Retrieved August 2023.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Young Healthcare Consumers See Wellness in Different Ways, Survey Finds". 24 August 2023. Retrieved August 2024.
{{cite web}}: Check date values in:|access-date=(help) - ^ "Why Top Of Marketing Funnel Should Be Top of Mind For CMOs". mediapost.com.