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The Sign (Bluey)

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"The Sign" is the 49th episode of the third series of the Australian animated television program Bluey, and the 153rd episode overall. Bluey explores playtime, imagination, and family life as experienced by the titular character, Bluey—an Australian Cattle Dog—and her family and friends. In "The Sign", Bluey's family—the Heelers, also comprising her sister Bingo and their parents Bandit and Chilli—contend with selling their Brisbane home and moving away, along with an upcoming marriage between Bandit's brother Radley and Bluey's godmother Frisky.

"The Sign"
Bluey episode
Title card
Episode no.Series 3
Episode 49
Directed by
Written byJoe Brumm[3]
Featured music"Lazarus Drug" by Megan Washington
Original air date14 April 2024 (2024-04-14)
Running time28 minutes
Guest appearances
Episode chronology
← Previous
"Ghostbasket" 		Next →
"Surprise!"
List of episodes

Animated by Brisbane's Ludo Studio, and inspired by creator Joe Brumm's real-life moving experiences, "The Sign" is the show's first special episode, and also the longest at 28 minutes in length. Promoted as the Series 3 finale, it was produced as a test drive for a potential feature-film adaptation. It was broadcast on 14 April 2024 on Australia's ABC service (to an audience of nearly 2.3 million), and overseas on Disney's cable and streaming platforms. Reception was mainly positive, while views on the ending were mixed; various outlets also took note of the episode's emotional impact on viewers and fans. A bonus Bluey episode, "Surprise!", was released the following week.

Plot

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While preparing for the upcoming wedding of her uncle Radley to her godmother Frisky, Bluey Heeler is feeling uneasy about her parents selling their Brisbane home.[a] Her father Bandit has taken a better-paying job in another city. While his wife Chilli is outwardly supportive of his decision to move the family, she, too, is unsure if they are making the right decision. Meanwhile, Bluey's little sister Bingo is unusually calm about the situation.

At school, Bluey's teacher Calypso reads the class a pop-up book called "The Farmer". The tale concerns a Farmer who goes through many ups and downs, facing each turn of fortune with the phrase "We'll see..." When Bluey asks what the story means, Calypso explains that everything will work out how it's supposed to. Bluey takes this to mean that her family will remain in their house, but that afternoon, a pair of Old English Sheepdogs agree to buy it, crushing her mood again.

During the wedding rehearsal, Bluey, Bingo, and their cousins Muffin and Socks attempt to take down the "For Sale" sign in front of the house, thinking it will prevent the sale to the Sheepdogs. The girls believe Frisky is helping them when she tries to take the sign down for the duration of the wedding, but when she and Rad get into an argument over where they will live after their marriage, she calls off the wedding and drives away.

Chilli goes after Frisky, bringing all four girls with her. Various turns of good and bad luck befall the group before they eventually catch up to Frisky at the Mount Coot-tha Lookout, where Bluey learns that removing the sign won't prevent the sale, and also learns Chilli's own uncertainties about leaving the house. While there, the girls attempt to use a lucky coin Bluey found to look through a pair of binoculars, but the coin gets stuck in the slot. Muffin comments that it wasn't a lucky coin at all; Bluey ponders, "We'll see...", slowly learning the meaning of those words. Rad and Frisky make up, decide to stay in Brisbane and get married at the Heeler home, with numerous guests in attendance.[b]

The next day, movers begin packing up the Heeler home, and it finally dawns on Bingo that selling the house means leaving it. Bluey attempts to calm her sister down by telling her the story about the farmer, while Bandit wonders if he's making a mistake, which Chilli confirms he may be, but reassures him that they will make it together. Meanwhile, at the lookout, the Sheepdogs use Bluey's lucky coin to operate the binoculars, through which they see another house up for sale[c] that has the pool they always wanted. This causes them to pull out of buying the Heeler home. Upon receiving the news, Bandit rips the "For Sale" sign out of the ground, much to the joy and relief of his family. They all head back inside and later peacefully eat a takeaway dinner in the house's playroom.

Voice cast

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Main

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The child characters are voiced by uncredited children of the production staff.[4][5]

Guest appearances

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Production

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"If you think of Bluey as a sitcom, they all have a wedding episode, so I fancied a crack. The idea lodged in my head and the story grew from there."

—Show creator Joe Brumm on the genesis of "The Sign"[9]

Bluey is animated and produced by Brisbane's Ludo Studio for the Australian Broadcasting Corporation (ABC), with support from Screen Queensland and Screen Australia, and distribution/financing by BBC Studios. The program explores playtime, imagination, and family life as seen and experienced through the titular character, a Blue Heeler puppy, and her family and friends.[4]

Promoted as its third-series finale,[10][d] "The Sign" is Bluey's first special episode,[8] as well as its longest at 28 minutes in length;[11] Amy Amatangelo of the Los Angeles Times likened it to a two-hour film by the show's standards.[12] According to Ludo co-founder Daley Pearson, the episode serves as a potential test drive for a feature-length installment,[12][13] and will be followed by Series 4 on a future date.[10] It was also inspired by show creator Joe Brumm's real-life moving experiences,[3] and makes many references to previous Bluey episodes.[14][15]

On the "epic" scope of "The Sign",[13] two of the program's personnel said:

It's actually quite Shakespearean in a comedy for it to end with a wedding, so it just feels momentous and joyous. There's a lot that gets explored that we can't really do in seven minutes and I think that's one of the exciting things about the 28-minute episode.[13]

— Melanie Zanetti

We always said wouldn't it be incredible if we could do three seasons and a movie. We would love to do beyond that but that wouldn't be an Everest to climb. I think this is a version of delivering on that promise. It was such a great creative challenge that we had to do it.[12]

— Daley Pearson

Episodes of Bluey are made by four different teams at Ludo; "The Sign" was the first time they worked on one together, "a big production challenge in itself" in Pearson's words.[12] Zanetti and David McCormack recorded their lines in a two-part session, not knowing in the process how the story would end or if the Heelers' move would succeed.[12] The episode also featured guest appearances by Rove McManus (as real-estate agent Bucky),[7] Joel Edgerton (as a roadside policeman),[6] and Deborah Mailman[7] and Brendan Williams as the couple who nearly purchase the Heeler home.[8]

Music

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As with the rest of the program, Joff Bush served as composer of "The Sign", and contributed with an extended version of the Series 2 cue "Dance Mode".[16] Megan Washington, the voice of Calypso, performed a re-recording of "Lazarus Drug" (from her 2020 album Batflowers) during the final scene;[16] Brumm "fell in love with" the song in 2020, and planned to use it on Bluey sometime afterward.[17] During a preview screening of the episode, Washington was "moved to tears" when the song played,[17] and later said that its appearance was "a small miracle" for her[18] and "a beautiful crossover."[17] The score for The Sign won the 2024 APRA Screen Music Award for Best Music for Children's Television; it is the third episode of Bluey to win the award after "Teasing" and "Flat Pack".[19]

Themes

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  • Bluey: "Why do stories always have happy endings?"
  • Calypso: "I guess because life will give us enough sad ones."
—Dialogue from "The Sign", which Utah's Deseret News found reflective of the episode's exploration on the challenges children face while moving.[20]

"The life lesson [in 'The Sign']," wrote Jack Seale of The Guardian, "is that adults sometimes have to make major life changes, and that although these might look as if they will cause unhappiness, it is hard to know what is around the corner – especially since the grownups themselves don't know either."[6] The episode's message about dealing with life's uncertainties and hoping for the better was noted by Amatangelo,[12] as well as Andy Swift of TVLine.[21] The assurance Calypso, Bluey's teacher, gives her on fairytales having happy endings "was real as hell. Was that lesson part of her school-approved curriculum?" wondered Swift. "Probably not. But it's a literal dog-eat-dog world out there, and she'll be damned if she doesn't prepare these puppies for it."[21] Vulture's Kathryn VanArendonk deemed the Heelers' decision to stay "electrifying, ecstatic news" for Bandit's relatives, and also found it "a bizarre choice for a children's show that has, until this point, prioritized empathy and acceptance toward normal life events that cause real anxiety and turmoil for young kids."[15] In the National Catholic Reporter, Eric A. Clayton said,[e] "I don't know if Bandit was clinically depressed [over the prospects of moving], but I do believe he was—to use a bedrock term of the Ignatian tradition—in a state of desolation."[22] Thomas Mitchell of The Sydney Morning Herald saw the episode as a commentary on Australia's housing crisis.[7]

As Oliver Brandt of Men's Journal surmised, "The Sign's" plot echoed the undertones of a venerable Australian proverb, "She'll be right", which is used to express uncertainty during a given situation.[23] Moreover, the episode references Chinese philosophy through the tale of The Farmer—from the ancient Chinese text The Huainanzi—according to Julian Glassman of The Mary Sue.[24]

Amanda Yeo of technology-news site Mashable stated that "fans [responded] with disbelief, sorrow, and denial" over the reveal of the "For Sale" sign at the end of the preceding episode, "Ghostbasket". As Yeo added, "The idea that we may have to say goodbye to this series stalwart [the Heeler house] is not one many viewers care to contemplate."[3] Various U.S., Canadian, British, and New Zealand outlets reported that audiences were largely left in tears while watching "The Sign", and were worried over whether the show would end with it.[25][26][27][28]

Release and marketing

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"The Sign" was announced by the ABC in early November 2023.[29] A teaser was released on the 14th of that month,[1] and a trailer the following 25 March;[8] the day before it aired, Ludo uploaded a "Previously on..." recap on YouTube covering all three series.[14] The lead-up to its broadcast was shrouded in secrecy on BBC Studios' part.[30]

Following 7 April's prelude episode "Ghostbasket",[3] "The Sign" aired on 14 April 2024[11] on ABC Television/ABC Kids[13][31] and ABC iView[11] in Australia, along with Disney+ and Disney Junior/Disney Channel outlets elsewhere;[8] it also premiered on New Zealand's TVNZ+ on the 22nd.[28] On its broadcast day, a crowd of hundreds gathered at Melbourne's Federation Square for a special screening.[32]

In advance of "The Sign's" premiere, the Heeler family's home was "listed" (with an address in Brisbane's Oxley suburb) on Domain, an Australian real-estate site.[3] Almost two weeks after the episode aired, Zillow launched a commercial paying homage to it, produced by Ryan Reynolds' Maximum Effort company. Featuring real-life dog actors who resembled the original animated characters, it was narrated by Dan Brumm (who also voices Uncle Stripe).[33]

Reception

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Ratings

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Over its first two ABC airings, "The Sign" received an audience of 2,288,000 viewers,[34] topping Australia's National TV Audience (OzTAM) ratings chart.[35] It is currently the highest-rated Bluey broadcast in Australia; previously, series two's "Easter" held that feat.[36][37] During its first week on the platform, the episode received 10.4 million views globally on Disney+.[38][f] The day after its premiere, Canada's CBC News reported that users on the IMDb site gave it a 9.9 rating.[26]

Critical analysis

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"The Sign" received positive reviews during and after its initial broadcast. Jack Seale declared, "It's animated Australian canines' answer to Killers of the Flower Moon. But there is no need to be concerned: everything that makes Bluey magic is intact."[6] Andy Swift called the episode "a thrilling half hour of television — a fast-paced, sharply-written, deeply thoughtful examination of the human spirit."[21] Joel Keller of the New York Post's Decider service awarded it a "Stream It" rating. "There are a few padded moments, like the story about the farmer," he added, "but Brumm and company have come up with a story that manages to fill the time quite well, as well as do the show's usual job at making both kids and adults laugh their butts off one minute and then have the adults reaching for the tissues the next."[39] Julia Glassman gave it "5/5 For Sale Signs", and also took note of its "meta-narrative" approach in which "the show subtly [comments] on the fact that it's a show."[40] Sarah Shachat of IndieWire called Joff Bush's work "one of the best TV scores".[16] Quoted in The Canberra Times, Liz Giuffre said, "The ultimate wedding television...[this episode] rewarded longtime viewers", and "is destined to join [its] forebears as part of the history of Australian screen weddings."[9]

Despite this level of acclaim, the episode's ending received a mixed reception. Kathryn VanArendonk found it "oddly unrealistic...[and] disappointing to the point of frustration, a departure from Bluey's usual ease in navigating complex emotions... a fairy tale that also feels like a cop-out." She added, "But as an ending, or as a way to transition the series into a new phase, 'The Sign' is like so much of Bluey: perfect and devastating."[15] Meg Walter of the Deseret News suggested that young viewers "[deserve] a different ending" based in reality, and that Bandit's "last-minute decision might install false hope" in children moving to new cities.[20] Collider's Kendall Myers wrote, "[While] few Bluey episodes are as much of an emotional rollercoaster as [this one]...the unexpected end [makes] the lesson fall flat. Though the longer episode is well-paced, engaging, and overall as good as any other installment, the backtracking in Bluey's storyline is a major flaw, as it isn't in line with what the series is all about."[41] Conversely, Glassman praised the Heelers' decision to stay, leading to anticipation of future stories about the cattle-dog family.[24][40]

Sequel

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Speculation on an extra episode following "The Sign" was discussed among fans[15] and by The Mary Sue,[42] with Bloomberg News reporting on Brumm's confirmation.[43] Alongside a first-look image, Disney announced on 20 April 2024 that this episode, titled "Surprise!", would air the following morning on their outlets.[44] "Surprise!" had already aired on the UK's CBeebies as "Something Special" in simulcast with the ABC; the latter had previously substituted its television-guide listing with a rerun as a ploy to surprise fans during its timeslot.[45] The regular-length story features Bluey and Bingo playing two different games with Bandit,[45] and an epilogue set in the near future in which a grown-up Bluey and her child pay a visit to her parents.[33] In the episode, Chilli refers to the incident of almost moving house from the previous episode.

Notes

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  1. ^ As revealed in the previous episode, "Ghostbasket".
  2. ^ Among them are Chilli's sister Brandy, who is pregnant following her implied infertility issues in "Onesies", and Bandit's father Bob, who is revealed to have been on an extended trip to India following his last appearance in "Grannies".
  3. ^ The house of Bluey's classmate Winton; he and his father appear to be moving in with the Terrier family.
  4. ^ The actual third-series finale would be the unpromoted episode "Surprise!".
  5. ^ In reference to this essay: Gilbert, Sophie (15 April 2024). "Is This the End for Bluey?". The Atlantic. ISSN 2151-9463. OCLC 1399171809. Archived from the original on 16 April 2024. Retrieved 17 April 2024.
  6. ^ According to Variety, "a view [is] defined as total stream time divided by runtime."[38]

References

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  1. ^ a b Sarto, Debbie Diamond (14 November 2023). "BBC Studios Kids & Family Share 'Bluey: The Sign' Teaser". Animation World Network. Archived from the original on 17 April 2024. Retrieved 14 April 2024.
  2. ^ a b c "The Sign". Bluey. Season 3. Episode 49. 14 April 2024. ABC.
  3. ^ a b c d e Yeo, Amanda (9 April 2024). "'Bluey' is moving, and has listed its iconic house for sale". Mashable. Archived from the original on 14 April 2024. Retrieved 14 April 2024.
  4. ^ a b Knox, David (4 September 2018). "Airdate: Bluey". TV Tonight. Archived from the original on 19 April 2019. Retrieved 19 April 2024.
  5. ^ Goulis, Leah (23 November 2022) [November 2021]. "Bluey star reveals why fans will never know who the voices are behind Bluey and Bingo". Kidspot. news.com.au. Retrieved 20 April 2024.
  6. ^ a b c d Seale, Jack (13 April 2024). "'Paradigm-shattering': Bluey's biggest episode ever is packed with magic". The Guardian. Archived from the original on 14 April 2024. Retrieved 14 April 2024.
  7. ^ a b c d e Mitchell, Thomas (15 April 2024). "Bluey shows inflation can dog even the most popular". The Sydney Morning Herald. p. 13. Retrieved 19 April 2024 – via ProQuest.
  8. ^ a b c d e Whittock, Jesse; Tinoco, Armando (25 March 2024). "'Super-Sized' 'Bluey' Special Episode 'The Sign' Gets Trailer". Deadline. Archived from the original on 16 April 2024. Retrieved 14 April 2024.
  9. ^ a b Giuffre, Liz (19 April 2024). "Bluey's first 28-minute special was the ultimate wedding television". The Canberra Times. Nine Entertainment. Retrieved 19 April 2024 – via ProQuest.
  10. ^ a b Taylor, Caleb (12 April 2024). "Bluey producer reveals show's future amid fears season finale will spell the end of the beloved cartoon". 7news Sunrise. Archived from the original on 14 April 2024. Retrieved 14 April 2024.
  11. ^ a b c Hogan, Michael (12 April 2024). "'I end up hugging complete strangers and crying': inside the epic episode that might change Bluey forever". The Guardian. Archived from the original on 15 April 2024. Retrieved 14 April 2024.
  12. ^ a b c d e f Amatangelo, Amy (14 April 2024). "How 'Bluey' special 'The Sign' was created: 'It's one of the most beautiful episodes we've made'". Los Angeles Times. p. E.1. ProQuest 3038254507. Archived from the original on 14 April 2024. Retrieved 14 April 2024.
  13. ^ a b c d Elphick, Nicole (14 April 2024). "More Bluey is never enough: PICK OF THE WEEK". The Sun-Herald. Nine Entertainment. Retrieved 14 April 2024 – via ProQuest.
  14. ^ a b Yeo, Amanda (15 April 2024). "'Bluey' special episode 'The Sign' had a ton of Easter eggs for fans". Mashable. Archived from the original on 20 April 2024. Retrieved 19 April 2024.
  15. ^ a b c d VanArendonk, Kathryn (15 April 2024). "For Sale: Bluey Gives Us a Sign". New York Vulture. Archived from the original on 16 April 2024. Retrieved 16 April 2024.
  16. ^ a b c Shachat, Sarah (16 April 2024). "An Ode to the Music of 'Bluey'". IndieWire. Archived from the original on 17 April 2024. Retrieved 18 April 2024.
  17. ^ a b c Moran, Jonathon; Rutherford, Karlie; Wilkes, Mikaela (15 April 2024). "Meg so addicted to Bluey". The Daily Telegraph. Surry Hills, New South Wales. p. 31. Retrieved 19 April 2024 – via ProQuest.
  18. ^ Glassman, Julia (15 April 2024). "All About That Gorgeous Final Song in Bluey's 'The Sign'". The Mary Sue. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  19. ^ Knox, David (30 October 2024). "Screen Music Awards 2024: winners". TV Tonight. Retrieved 31 October 2024.
  20. ^ a b Walter, Meg (15 April 2024). "Why the season finale of 'Bluey' might leave you in tears". Deseret News. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  21. ^ a b c Swift, Andy (14 April 2024). "Bluey Wedding Special Is an Emotional Roller Coaster With a Too-Real Lesson for Dogs (and Humans) of All Ages". TVLine. Archived from the original on 14 April 2024. Retrieved 15 April 2024.
  22. ^ Clayton, Eric A. (24 May – 6 June 2024). "What 'Bluey' teaches us about times of spiritual desolation". National Catholic Reporter. Vol. 60, no. 17. pp. 13, 16. Retrieved 25 May 2024 – via ProQuest.
  23. ^ Brandt, Oliver (15 April 2024). "Bluey's 'The Sign' Tackles Uncertainty in the Most Australian Way". Men's Journal. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  24. ^ a b Glassman, Julia (16 April 2024). "How Bluey's 'The Sign' Uses an Ancient Parable to Tell a Wonderfully Complex Story". The Mary Sue. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  25. ^ Lagatta, Eric (15 April 2024). "Parents are sobbing over 'Bluey' episode 'The Sign.' Is the show ending? What we know". USA Today. Archived from the original on 17 April 2024. Retrieved 16 April 2024.
  26. ^ a b Stechyson, Natalie (15 April 2024). "The Bluey season finale is here and grownups are not OK". CBC News. Archived from the original on 16 April 2024. Retrieved 16 April 2024.
  27. ^ Butt, Maira (15 April 2024). "Bluey: 'Heartbreaking' special episode leaves parents in tears". The Independent. Archived from the original on 16 April 2024. Retrieved 16 April 2024.
  28. ^ a b Alves, Vera (19 April 2024). "Bluey's special episode, The Sign, available in New Zealand next week - here's what to expect". The New Zealand Herald. Archived from the original on 20 April 2024. Retrieved 19 April 2024.
  29. ^ Panagopoulos, Joanna (9 November 2023). "ABC announces its 2024 line-up". The Australian Online. Canberra. Retrieved 14 April 2024 – via ProQuest.
  30. ^ Leonard, Devin (3 April 2024). "How Bluey Became a $2 Billion Smash Hit—With an Uncertain Future". Bloomberg Businessweek. No. 4816. pp. 32–39. ISSN 0007-7135. EBSCOhost 176417774. Archived from the original on 19 April 2024. Retrieved 18 April 2024.
  31. ^ Wigney, James (10 April 2024). "Apocalypse game on". Herald Sun. Melbourne. p. 25. Retrieved 14 April 2024 – via ProQuest.
  32. ^ McMillan, Ashleigh; Mitchell, Thomas (15 April 2024). "True Bluey fans flock to special episode". The Age. Melbourne. p. 31. Retrieved 19 April 2024 – via ProQuest.
  33. ^ a b Lagatta, Eric (26 April 2024). "Zillow to parents after 'Bluey' episode 'The Sign': Moving 'might just be a good thing'". USA Today. Archived from the original on 1 May 2024. Retrieved 28 April 2024.
  34. ^ Knox, David (15 April 2024). "Sunday 14 April 2024". TV Tonight. Archived from the original on 15 April 2024. Retrieved 15 April 2024.
  35. ^ Knox, David (15 April 2024). "Massive Bluey ratings top Sunday". TV Tonight. Archived from the original on 20 April 2024. Retrieved 21 April 2024.
  36. ^ Knox, David (6 April 2021). "Bluey breaks another record at Easter". TV Tonight. Archived from the original on 6 April 2021. Retrieved 11 April 2021.
  37. ^ Knox, David (5 April 2021). "Sunday 4 April 2021". TV Tonight. Archived from the original on 4 April 2021. Retrieved 5 April 2021.
  38. ^ a b Otterson, Joe (22 April 2024). "'Bluey' Special 'The Sign' Draws 10.4 Million Views on Disney+". Variety. Archived from the original on 23 April 2024. Retrieved 23 April 2024.
  39. ^ Keller, Joel (14 April 2024). "Stream It or Skip It: 'Bluey: The Sign' on Disney+, The First Extended Episode of the Popular Aussie Children's Cartoon". Decider. Archived from the original on 17 April 2024. Retrieved 18 April 2024.
  40. ^ a b Glassman, Julia (16 April 2024). "Thank Goodness the 'Bluey' Special Ended the Way It Did". The Mary Sue. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  41. ^ Myers, Kendall (17 April 2024). "Why Everyone Is Talking About Bluey's Latest Episode". Collider. Archived from the original on 23 April 2024. Retrieved 18 April 2024.
  42. ^ Glassman, Julia (17 April 2024). "If Bluey's 'The Surprise' Is Real, Here's When It Might Come Out". The Mary Sue. Archived from the original on 18 April 2024. Retrieved 18 April 2024.
  43. ^ Leonard, Devin (15 April 2024). "Bluey's 'The Sign' Doesn't Answer If There Will Be a Season 4". Bloomberg News. Archived from the original on 15 April 2024. Retrieved 16 April 2024.
  44. ^ Garcia, Maira (20 April 2024). "After 'The Sign,' 'Bluey' has a surprise episode on the way". Los Angeles Times. Archived from the original on 21 April 2024. Retrieved 20 April 2024.
  45. ^ a b Cain, Sian (20 April 2024). "The Surprise: secret Bluey episode drops around the world amid panic the cartoon is ending". The Guardian. Archived from the original on 21 April 2024. Retrieved 20 April 2024.

Further reading

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