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Todd Kaplan is the incoming Chief Marketing Officer for Kraft Heinz starting August 5th, 2024.[1] Most recently he was the CMO for Pepsi Co and among other things, he lead the redesign of their logo.[2]
Early life
editTodd Kaplan grew up in North Haven, Connecticut. He swam at the Yale University pool starting from the age of 11 and continued all throughout college.[3]
Education
editTodd Kaplan graduated with an MBA from Yale University, year 1986. In addition to being an alumnus at the Yale School of Management, he also holds a BA in Economics from Northwestern University.[4]
Career
edit
Todd Kaplan has worked for Millsport LLC, a sports marketing consultancy, where he oversaw the VISA International business.[5] Todd Kaplan was the CMO for Pepsi Co and has helped create the rebranded modern logo.[1] Kaplan has lead Pepsi sports marketing through the NFL and MLB teams.[5] Todd has worked for Pepsi co for 17 years in different areas within the company and became the CMO in 2022.[6][2]
Todd Kaplan was hired by Kraft Heinz to help market a more nutritious version of their items.[6]
References
edit- ^ a b Hanacek, Andy (2024-07-17). "Kraft Heinz Taps PepsiCo Marketing Exec Kaplan to Lead Its North American Marketing Efforts". Food Processing. Retrieved 2024-07-18.
- ^ a b "Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO". Food Dive. Retrieved 2024-07-18.
- ^ Chiao, Ryan (April 22, 2021). "Fighting for faster water: The long wait for Yale's new pool". Yale Dailey News.
- ^ "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
- ^ a b "Todd Kaplan - PepsiCo". MSBA - Manhattan Sports Business Academy. 2015-08-21. Retrieved 2024-07-22.
- ^ a b Graham, Megan (July 16, 2024). "Kraft Heinz Names New North America CMO Amid Moves to Make Its Grocery Staples Healthier". The Wall Street Journal.