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VETRESKA
editVETRESKA is a privately owned pet lifestyle company based in Singapore. Founded in 2017 by Donald Kng and Nico Li, the company specializes in designing and marketing pet products. VETRESKA is known for their unique and aesthetically pleasing pet accessories; the company operates internationally.:[1]
History
editVETRESKA was founded in 2017 in New York City by Donald Kng and Nico Li, who met at the Fashion Institute of Technology.[1][2] Recognizing a growing market among young single women in China who owned cats, the founders aimed to create stylish and functional pet products that catered to this demographic.[1][3] Some of their hero products include watermelon-shaped toilets, soil-free cat grass, and a bubble pet carrier.[4][5] The company's mission is "to curate adorable products that create moments of delight, warmth, and cherished memories."[2] VETRESKA is a subsidiary of V-Holdings, which also owns GIMMO!, a pet food line.[1]
The name "VETRESKA" is derived from the names of the founders' three adopted cats: Verty, Tresco, and Mischka.[1] With an in-house team of designers, the company focuses on integrating fashion elements into pet accessories.[6] Their cactus-shaped cat scratcher became one of their best-selling items, known for blending functionality with aesthetic appeal.[3]
Expansion and Funding
editHeadquartered in Singapore, VETRESKA has expanded its global reach, selling products through approximately 60 distributors and 40,000 retailers in over 20 markets.[1] The company has grown beyond the United States and Singapore, expanding into Canada, Japan, South Korea, New Zealand, and South America.[7][8] Their products are also available on e-commerce sites such as Amazon and Alibaba.[7]
In 2017, VETRESKA received Angel Funding from Galileo Venture and Hejun Capital,[9] followed by:
The company continued to grow in 2019, earning US$30 million with a profit of US$2 million.[7] Between 2021 and June 2022, the company completed three rounds of funding, raising over US$20 million[11]
- Series B+ invested by Bojia Capital[6]
- Series B2 fully subscribed by ClearVue Partners
- Series B3 led by Altrui Investment
In 2022, VETRESKA received a US$50 million investment from Quest FoF.[6]
As of June 2022, the company reportedly earned over S$166 million in revenue.[12] The joint-venture enabled VETRESKA to split its pet supplies and pet food businesses into two separate entities.[13]
In 2024, VETRESKA opened its first flagship store and grooming center, FUR, at One Holland Village in Singapore, a pet-friendly shopping mall.[14][15] FUR offers grooming, spa, and wellness treatments, and retails accessories, toys, and grooming products for pets.
Collaborations and Recognitions
editVETRESKA has collaborated with notable brands and institutions:
- Partnered with KFC in Mainland China for special promotions and products
- Partnered with KFC in Mainland China for special promotions and products[16][8]
- Collaborated with the MoMA Design Store on the "Modern Pets" event, showcasing pet accessories in New York, USA and their online stores[16][17]
- Worked with Pizza Hut in Mainland China to recruit pet “branch managers”[18] and on other co-branded activations and products[19]
- Worked with InterContinental (IHG Hotels & Resorts) in Mainland China to provide pet-friendly hotel amenities[6]
- Announced Chinese singer Luhan as a global brand ambassador in 2021[20][21]
- In 2020, co-founders Donald Kng and Nico Li were named honorees in Forbes Asia 30 Under 30[22]
- Collaborated with a boutique coffee brand, Manner, in Mainland China on a pet-friendly pop-up store and cafe[23]
- Worked with Disney Pixar to release a line of products in Greater China[8]
The company itself has also won multiple brand awards, including 36KR's TOP 100 Fast Growing New Consuming Brands and CBN Weekly’s Gen-Z Favorite Brands in 2021.[12] In 2022, the company was presented with the Brandstar Award, recognizing its impact in the pet lifestyle industry.[24]
References
edit- ^ a b c d e f "Vetreska Flies The Singapore Flag In Pet Products". a+ Singapore. Retrieved 2024-12-04.
- ^ a b "VETRESKA Story | Where Imagination Meets Pet Companionship". VETRESKA Official. Retrieved 2024-12-04.
- ^ a b Florene, Ursula (2020-07-14). "Vetreska is bringing fashionable goods for your pets: Startup Stories". KrASIA. Retrieved 2024-12-04.
- ^ "Vetreska". Forbes. Retrieved 2024-12-04.
- ^ Vanderhoydonck, Philippe (2022-10-21). "Singaporean subsidiary of Chinese pet lifestyle brand raises $50 million". GlobalPETS. Retrieved 2024-12-04.
- ^ a b c d Sivakumar, Yoganeetha (2022-10-28). "S'pore-based Vetreska subsidiary raises US$50M, will fully manage company's pet food business". Vulcan Post. Retrieved 2024-12-04.
- ^ a b c "Luxury cat food maker Vetreska gets US$20M financing". PetfoodIndustry. 2021-01-11. Retrieved 2024-12-04.
- ^ a b c "How luxury pet brand Vetreska by Singaporean Donald Kng built an international following". CNA Luxury. Retrieved 2024-12-04.
- ^ a b FinSMEs (2022-10-26). "Vetreska Future Pet Food Raises US$50M in Funding". FinSMEs. Retrieved 2024-12-04.
- ^ "36氪首发 | 宠物生活方式品牌「未卡 Vetreska」获 600 万美元 A+ 轮融资，由 SIG 独家投资-36氪". 36kr.com. 2024-12-04. Retrieved 2024-12-04.
- ^ Vanderhoydonck, Philippe (2022-10-21). "Singaporean subsidiary of Chinese pet lifestyle brand raises $50 million". GlobalPETS. Retrieved 2024-12-04.
- ^ a b Han, Sherry (2022-06-23). "From China to S'pore: This duo built a luxury pet brand that has earned over S$166M in revenue". Vulcan Post. Retrieved 2024-12-04.
- ^ "Chinese pet food brand receives $50 million in investments | Pet Food Processing". www.petfoodprocessing.net. Retrieved 2024-12-06.
- ^ "VETRESKA Unveils FUR: The Pinnacle of Luxury Pet Care in Its First Flagship Store in Singapore". Yahoo! Finance. 2024.
- ^ Reporter, Staff (2024-02-05). "Vetreska expands FUR store in Singapore | Retail Asia". retailasia.com. Retrieved 2024-12-04.
- ^ a b 商讯 (2023-08-28). "未卡VETRESKA：全球业务蓬勃发展，与MoMA共创宠物与艺术新纪元，亚太市场迈向新里程". news.sina.com.cn. Retrieved 2024-12-04.
- ^ "MoMA Has the Pop-Up Store of Your Artsy Pet Parent Dreams". www.kinship.com. Retrieved 2024-12-04.
- ^ Team, Dao (2024-06-13). "Cranking cats? Taobao hires feline ambassador for 1.02 million RMB". Dao Insights. Retrieved 2024-12-04.
- ^ "必胜客给猫猫狗狗们发 offer 啦！ | SocialBeta". socialbeta.com. Retrieved 2024-12-04.
- ^ "官宣鹿晗成为品牌全球代言人，未卡开启「品牌元年」｜品牌星球专访". Brandstar. 2021.
- ^ "国内新锐宠物生活方式品牌未卡Vetreska重磅官宣 鹿晗成其品牌全球代言人". 环球网 (in Chinese (China)). Retrieved 2024-12-04.
- ^ Wang, Yue. "From Pet Care To Beauty Products, Meet The 30 Under 30 Asia Entrepreneurs Modernizing Retail And E-Commerce". Forbes. Retrieved 2024-12-04.
- ^ "创立至今拿下9轮千万融资，宠物品牌未卡VETRESKA为何如此受资本青睐？". news.winshang.com. Retrieved 2024-12-04.
- ^ "百科参考资料". baike.baidu.com. Retrieved 2024-12-04.