Draft:Ways Tours

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Last edited by AnomieBOT (talk | contribs) 15 days ago. (Update)

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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. MatteoP77 (talk) 10:45, 17 August 2026 (UTC)

Ways (ragione sociale Ways Srl SB)è un tour operator incoming con sede a Verona, attivo nel Nord Italia, con sedi operative anche a Milano, Torino, Bologna, lago di Garda e Venezia. L'azienda opera con i marchi Waystours (turismo individuale), La Soffritta (esperienze culinarie e cooking class) WaysTeams (turismo aziendale/MICE) e, in precedenza, con il marchio Veronality.^[1] per il solo territorio veronese.

Storia

L'idea del progetto nasce nel 2007 a Verona per iniziativa di due fondatori, Matteo Pasqualotto e Andrea Rigo, con l'obiettivo di far scoprire la loro città in bicicletta; con il tempo l'idea è diventata realtà e nel 2011 fondano un'associazione sportiva dilettantistica chiamata Verona Bike Tours per promuovere il cicloturismo a Verona, da questa idea nasce il marchio Veronality.^[2]

Nel 2011 è stato organizzato il primo bike tour di Verona, seguito nel 2014 dal primo bike tour dell'Amarone in Valpolicella e il primo Food Tour a Verona, nel 2016 dalla prima scuola di cucina a Verona, nel 2019 dal primo tour del Prosecco da Venezia e nel 2020 dal primo e-bike tour di Milano.^[3]

Il marchio Veronality è stato successivamente integrato nel brand Waystours, che oggi comprende la storica offerta di tour in bicicletta ed esperienze eno-gastronomiche di Verona.^[4]

Attività e certificazioni

L'azienda è certificata B Corp e GSTC, quest'ultima descritta come prima certificazione del genere in Veneto tra gli operatori del settore.^[5]

Secondo un'intervista del CEO Matteo Pasqualotto a Verona Economia (aprile 2025), l'azienda è organizzata in due rami di attività — uno rivolto al turismo individuale e internazionale con esperienze a Verona, Lago di Garda, Torino, Milano, Venezia e Bologna, l'altro rivolto al mondo aziendale, e nel 2024 avrebbe coinvolto oltre 50.000 persone in attività esperienziali in Italia, di cui oltre 20.000 solo a Verona, con un team fisso di circa 20 persone e oltre 60 collaboratori esterni.^[5]

References

↑ Cite error: The named reference veroneconomia was invoked but never defined (see the help page).
↑ Cite error: The named reference yelp was invoked but never defined (see the help page).
↑ Cite error: The named reference waysabout was invoked but never defined (see the help page).
↑ Cite error: The named reference ricksteves was invoked but never defined (see the help page).
1 2 Cite error: The named reference veroneconomia2 was invoked but never defined (see the help page).
"Pasqualotto (Ways SB): «Vogliamo costruire connessioni significative tra turisti e territorio»". Verona Economia. 4 April 2025. Retrieved 17 August 2026.
"Veronality — profilo aziendale". Yelp. Retrieved 17 August 2026.
"About". Ways — Italy DMC. Retrieved 17 August 2026.
"E-bike Tour Verona?". Rick Steves Travel Forum. Retrieved 17 August 2026.

Cite error: A list-defined reference named "veroneconomia4" is not used in the content (see the help page).
Cite error: A list-defined reference named "yelp3" is not used in the content (see the help page).
Cite error: A list-defined reference named "waysabout3" is not used in the content (see the help page).
Cite error: A list-defined reference named "ricksteves3" is not used in the content (see the help page).

[veroneconomia-1] Cite error: The named reference veroneconomia was invoked but never defined (see the help page).

[yelp-2] Cite error: The named reference yelp was invoked but never defined (see the help page).

[waysabout-3] Cite error: The named reference waysabout was invoked but never defined (see the help page).

[ricksteves-4] Cite error: The named reference ricksteves was invoked but never defined (see the help page).

[veroneconomia2-5] 1 2 Cite error: The named reference veroneconomia2 was invoked but never defined (see the help page).

[veroneconomia4-6] "Pasqualotto (Ways SB): «Vogliamo costruire connessioni significative tra turisti e territorio»". Verona Economia. 4 April 2025. Retrieved 17 August 2026.

[yelp3-7] "Veronality — profilo aziendale". Yelp. Retrieved 17 August 2026.

[waysabout3-8] "About". Ways — Italy DMC. Retrieved 17 August 2026.

[ricksteves3-9] "E-bike Tour Verona?". Rick Steves Travel Forum. Retrieved 17 August 2026.

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