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| Industry | Retail, E-commerce |
|---|---|
| Founded | 2010 |
| Founders | Rob van den Dool, Stephan Zeijlemaker |
| Headquarters | Amsterdam |
Key people | Rob van den Dool (CEO) |
| Products | Home goods, bedding, duvets, pillows, mattresses, bath, household items |
Number of employees | 25-50 |
| Website | www.yumeko.nl |
Yumeko is a Dutch textile company offering sustainable home and bath products, including bedding, blankets, and towels. Yumeko emphasizes corporate social responsibility, focusing on fair trade[1]and sustainability[2] by collaborating with producers across twelve different countries.
Yumeko is a social enterprise[3] and has been a certified B Corp since 2022.[4][5] The company’s headquarters are in Amsterdam.[6]
The name "Yumeko" comes from a Japanese girl's name combining the words "Yume" and "Ko," meaning "dream child" or "dream girl."
History
editYumeko was founded in 2010 by Rob van den Dool and Stephan Zeijlemaker.[7] Together, they led the company until 2017, when Van den Dool became CEO. In December 2017, Zeijlemaker stepped down from management but remained a shareholder.
The company's social mission is "Change The World Sleeping"[8] to reform the bedding and bath industry from within, improving production chains[9].
Yumeko operates in the Netherlands, Germany, France, Belgium, Sweden, Denmark, and Austria.[10] The 2021 revenue was estimated at around 10 million euros.[11]
Production Chain
editYumeko offers a recycling service for down and mattresses and has a recycling program for hotel-sourced down.[12][13] Recovered down is used in new duvets and pillows.
The company works with producers and farmer cooperatives to improve positive impact.[14] Yumeko is certified by various organizations ensuring responsible supply chains, including FairTrade[15] and GOTS.[16]
Yumeko publishes an annual Impact Report on their website, detailing their supply chains and the outcomes of their social mission since 2012.[17]
Certifications
editYumeko products are certified under various labels:
- B Corp: A global certification ensuring sustainable practices across five pillars: environment, community, employees, customers, and governance.
- GOTS: The leading standard for organic textiles, with strict requirements for the entire production process.
- Downpass: Certification for down and feathers, with criteria for animal welfare and product quality.
- Global Recycled Standard: Applies to products made with at least 20% recycled material.
- Fairtrade: Guarantees fair pricing and trade conditions for small-scale producers.
- Nomite: Indicates that products are suitable for those with dust mite allergies.
- FSC: Ensures responsible forest management for materials used.
- Oeko-Tex Standard 100: Certifies that products are free from harmful substances.
- QUL: German certification for environmentally friendly natural latex mattresses.
Awards
edit- 2011: Best Starting Web Store Award - Thuiswinkel.org[18]
- 2020: Sustainable Design Award for recycled down duvet.[19]
- 2022: Bronze FD Gazellen Award for fastest growth in West Netherlands.[20]
- 2022: Best Buy title from Consumentenbond for recycled down duvet.[21]
- 2022: Sustainability Award at the Shopping Awards.[22]
External Links
editCategory:Fair trade brands Category:Companies based in Amsterdam Category:B Lab-certified corporations Category:Products and the environment Category:Sustainability Category:Sustainable business
References
edit- ^ Fairtrade NL update on Clean & Green villages project with Yumeko
- ^ Ecochain Podcast on Sustainability
- ^ Yumeko Membership - Social Enterprise NL
- ^ Yumeko B Corp Certification
- ^ "Yumeko achieves prestigious B Corp status". The Optimist (in Dutch). Retrieved 2022-08-03.
- ^ Winner of the Shopping Awards - Duurzaam Ondernemen
- ^ Yumeko transforming the cotton industry - De Telegraaf
- ^ Yumeko’s Impact Mission
- ^ Yumeko wants to Change The World Sleeping
- ^ Yumeko expands into four European countries - Duurzaam Ondernemen
- ^ Rob den Dool: 'This allows us to make real impact' - Marketing Tribune
- ^ Yumeko launches down recycling service
- ^ Yumeko recycles down pillows from Conscious Hotels
- ^ Chetna Initiative Support - Apparel Resources
- ^ Yumeko - Fairtrade Netherlands Partner
- ^ Yumeko - GOTS Supplier
- ^ Yumeko Impact Reports
- ^ Yumeko wins Best Web Store Award - MarketingFacts
- ^ Yumeko wins Flinders Sustainable Design Award
- ^ Yumeko wins Bronze FD Gazellen Award
- ^ Best tested duvet - Nu.nl
- ^ Yumeko wins Sustainability Award - Duurzaam Ondernemen