Dream (Cadbury White in the UK) is a brand of white chocolate by Cadbury. It is no longer manufactured under the former name in the UK, though it is still manufactured in this form in Australia, New Zealand, and South Africa. It is similar to a Milkybar, which is made by Nestlé. A major difference between it and Milkybar is that "Dream" is slimmer than the Milkybar. Cadbury also released 'Cadbury White Giant Buttons' and plan to release 'Freddo White Treasures'.[citation needed]
 | |
| Product type | Confectionery |
|---|---|
| Owner | Mondelez International |
| Introduced | 2001 (Australia & New Zealand)
2002 (United Kingdom) 2019 (as 'Cadbury White') |
| Related brands | List of Cadbury products |
The bar was relaunched in the UK in 2019 under a new name 'Cadbury White'.
However in 2022 in Australia, This was Cadbury Dream's fourth rebrand, retiring the old Cadbury logo that the wrappers had used since its launch 22 years earlier. The new style featured a new logo in line with the Cadbury's 2020 logo.
History
editDream underwent four years of technical development before being brought to market.[1] It was first launched in Australia and New Zealand in 2001. According to Cadbury, the product became one of the top five block chocolate brands in New Zealand and had driven growth in the overall chocolate market.[2] In 2002, the product was launched in the United Kingdom and Canada and was featured as part of Cadbury’s sponsorship for Coronation Street.[3] It was targeted in the UK at 25–34 year old women, who had previously been consumers of Milkybar. At the time, few white chocolates in the UK were aimed at the adult market.[1] By 2010, Marketing Week described Dream as failing to meet Cadbury's expectations for the adult market.[4]
Dream was relaunched under a new name in the UK and Ireland in 2019 as 'Cadbury White'. It was sold exclusively at Asda and had poor reviews as of September 2019. In October 2019, Cadbury planned to release a special edition white Christmas chocolate block in Australia.[5] In May 2020 it was relaunched in the UK as part of the B&M Cadbury Australia Chocolate promotions it is sold along with Cadbury Dairy Milk Top Deck, Crispy Mint Creme, and Moro Bars and 2 flavours of the Cadbury Old Gold Bars (including Roast Almond and Peppermint) and later additions Cadbury Caramilk Bars and Cadbury Twirl Caramilk Bars and Australian Cadbury Dairy Milk Turkish Delight Bars were later added on sale and they are on sale at B&M, because according to B&M the Australian Cadbury Bars were the delicious products on sale.[6]
See also
editReferences
edit- ^ a b "A slice of white chocolate: confectionery competes in UK". ConfectioneryNews. 14 February 2002. Retrieved 7 November 2024.
- ^ "Cadbury to launch white chocolate bar". 31 May 2023.
- ^ Cozens, Claire (February 6, 2002). "Cadbury's great white hope". The Guardian – via www.theguardian.com.
- ^ Baker, Rosie (2 August 2010). "Nestlé targets adults with Milkybar range". Marketing Week. Retrieved 8 November 2024.
- ^ Hendry-Tennent, Ireland (October 28, 2019). "Cadbury to release special edition White Christmas chocolate block". Newshub. Retrieved October 29, 2019.
- ^ Nisbet, Megan (2020-05-13). "B&M restocks discontinued Cadbury Dream chocolate bar". WalesOnline. Retrieved 2021-03-18.
External links
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