DrumUp is a mobile and web application developed for professionals and businesses for content discovery, curation and social media management.[4] The application can be signed into using Twitter, Facebook or LinkedIn.[5]
| Initial release | January 4, 2015 |
|---|---|
| Stable release(s) | |
| Operating system | Android 5.1 or later, iOS 9.0 or later |
| Platform | Android, iPhone, iPod Touch, Web |
| Available in | English |
| Website | drumup |
History
editDrumUp was launched in January 2015.[citation needed] The self-funded company was co-founded[6] by Vishal Dutta, an IIT Delhi and IIM Lucknow alumnus,[7] who leads product development, and Sophia Solanki, an IIT Delhi alumnus,[8][9] who leads marketing. Both of them have several years of experience in the content industry, having run a content services company called Godot Media.[6] Although the development team is based out of Bangalore, the application was first built and launched for the US market.[6]
Features
editDrumUp is a content discovery, curation and social sharing platform.[10] It creates personalized content streams for a user based on a set of keywords. The content streams are refreshed daily to help users discover fresh content early.[11][12] The content suggested by the application is based on its relevance to the keywords and the authority of the source.[12] The application uses advanced natural language processing (NLP) and machine learning algorithms to find relevant content for the users.[7][10]
The application has several social media content management features.[5] It allows the user to schedule content[13][14] to post on Twitter, Facebook and LinkedIn. The user can queue custom content and also edit or delete suggested content for sharing.[11][15] DrumUp users can also connect their blog's RSS feed to their social accounts to post updates from the blog[16]
Android App
editThe company announced the release of its Android app on May 15, 2015.[10] The app is aimed at professionals who want to track trends and developments in their industry, and manage their social media accounts on-the-go.[17]
Growth and User Metrics
editAs of June 2015, DrumUp is reported to be used for sharing close to 100,000 micro-content pieces a month on social media.[7]
References
edit- ^ "DrumUp - Social Media Manager - Apps on Google Play". play.google.com. Retrieved 2021-04-04.
- ^ "DrumUp-Social Media Management on the App Store". apps.apple.com. Retrieved 2021-04-04.
- ^ "DrumUp - Chrome Web Store". chrome.google.com. Retrieved 2021-04-04.
- ^ King, Cindy (June 13, 2015). "Facebook Place Tips: This Week in Social Media". Social Media Examiner. Retrieved 1 July 2015.
- ^ a b "About DrumUp". DrumUp. Retrieved 1 July 2015.
- ^ a b c Mukherjee, Riddhi (April 20, 2015). "Godot Media founders launch content discovery & social media scheduling platform DrumUp". MediaNama. Retrieved 1 July 2015.
- ^ a b c Mascarenhas, Anil (June 16, 2015). "Huge amount of content, difficult to find relevant stuff: Vishal Dutta, co-founder DrumUp". India Infoline (IIFL). Retrieved 1 July 2015.
- ^ Coffee, Patrick. "DrumUp Talks Wading Through a Sea of Content". Adweek. www.adweek.com/prnewser/. Retrieved 29 June 2015.
- ^ "LinkedIn - Sophia Solanki". LinkedIn. Retrieved 1 July 2015.
- ^ a b c Schmidt, Will (May 15, 2015). "DrumUp Takes a Shot at Fixing Content Discovery". Tech.co. Retrieved 1 July 2015.
- ^ a b Lohana, Pooja. "8 Essential Time-Saving Tools Every Online Entrepreneur Needs". Entrepreneur. Retrieved 1 July 2015.
- ^ a b Sunley, Richard. "5 Best Tools for Content Curation – The Experts' View". Talkwalker. Retrieved 1 July 2015.
- ^ Dellinger, AJ (June 14, 2015). "Here Are the 5 Apps You Should Download this Week". Digital Trends. Retrieved 1 July 2015.
- ^ Pillon, Annie (July 1, 2015). "Spotlight: Win Social Media Marketing Freedom with DrumUp". SmallBizTrends. Retrieved 10 July 2015.
- ^ McGowan, Emma. "Today's Killer Startup: DrumUp". Killer StartUps. killerstartups.com/. Retrieved 29 June 2015.
- ^ "DrumUp Features". Retrieved 1 July 2015.
- ^ "DrumUp Mobile App Makes Social Media Content Management a Piece of Cake". PR Web. June 10, 2015. Retrieved 1 July 2015.