Dynamic Signal was a technology company, offering a mobile-first company communications platform, based in San Bruno, California.[1][2] Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010.[3] Fradin is the Chairman of the Board of Dynamic Signal.[1][2] while Eric Brown is CEO. Dynamic Signal merged with SocialChorus in 2021 to form Firstup.[4]
 | |
| Company type | Private |
|---|---|
| Industry | Employee Communication and Engagement Platform |
| Founded | November 2010 |
| Founders | Russ Fradin, Jim Larrison, Steve Heyman |
| Headquarters | |
Key people | Eric Brown, CEO |
| Products | Dynamic Signal |
| Services | employee communication, employee engagement |
Number of employees | 170[citation needed] |
| Website | dynamicsignal |
History
editIn November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal.[3][5][6] They previously worked for Adify, an advertising infrastructure company.[3] In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors.[7] That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch."[5] The company closed a $13.3 million funding round led by Venrock in July 2012.[8][9] Time Warner, Trinity Ventures and Cox Enterprises also participated.[8] In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks.[1] That November, Intel partnered with Dynamic Signal.[10]
Dynamic Signal released an iOS application for VoiceStorm in February 2014.[11] In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises.[2][12][13] Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington.[2]
In December 2016, Dynamic Signal raised $25 million in growth financing.[14] Participants in this round included new investors, Akkadian Ventures, Microsoft Ventures and Focus Opportunity Fund in addition to participation by existing investors, Trinity Ventures, Venrock, Rembrandt, and Time Warner.[14] Dynamic Signal used the newly acquired funds to expand its international operations.
Operations
editDynamic Signal was headquartered in San Bruno, California.[2][15] The company had delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte and GameStop.[13] According to a company press release in May 2017, Dynamic Signal was then servicing "nearly 20 percent of the Fortune 500, and 20 percent of the Fortune 50".[16]
Product
editDynamic Signal marketed what it describes as an "Employee Communication and Engagement Platform" to communications, HR, and marketing professionals.[17][5] The platform is intended to enable communications for both internal company news and information, as well as industry content that can be "distributed and tracked through employees' own social channels".[12] Since the merger in 2021, it now continues as a workforce communication platform known as "Firstup".[18]
References
edit- ^ a b c Anthony Ha (March 8, 2013). "Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts". TechCrunch. Retrieved November 19, 2014.
- ^ a b c d e Sarah Drake (August 25, 2014). "Social marketing startup Dynamic Signal raises $12M, buys PaperShare". San Jose Business Journal. Retrieved November 19, 2014.
- ^ a b c Anthony Ha (February 18, 2011). "Adify founder raises $8M for new startup Dynamic Signal". VentureBeat. Retrieved November 19, 2014.
- ^ "SocialChorus and Dynamic Signal combine to form Firstup". Private Equity Wire. September 15, 2021. Retrieved July 24, 2024.
- ^ a b c Alyson Shontell (July 26, 2011). "The 20 Hot Silicon Valley Startups You Need To Watch". Business Insider. Retrieved November 19, 2014.
- ^ John Ebbert (July 23, 2012). "CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO". Ad Exchanger. Retrieved November 19, 2014.
- ^ Wade Rousch (February 17, 2011). "Dynamic Signal Picks Up $8M". Xconomy. Retrieved November 19, 2014.
- ^ a b Peter Kafka (July 16, 2012). "Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner". All Things D. Retrieved November 19, 2014.
- ^ "Dynamic Signal gains $13.3 million in venture funding". Adage. July 24, 2014. Retrieved November 19, 2014.
- ^ "Intel and Dynamic Signal: Partners for Employee Power". Pivotcon. Archived from the original on November 29, 2014. Retrieved November 19, 2014.
- ^ David Cohen (February 5, 2014). "Brand Advocacy On Facebook Goes Mobile With Dynamic Signal's VoiceStorm IOS App". All Facebook. Retrieved November 19, 2014.
- ^ a b Omar Akhtar (August 25, 2014). "Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare". The Hub Comms. Retrieved November 19, 2014.
- ^ a b Steven Loeb (August 25, 2014). "Dynamic Signal raises $12M, buys PaperShare". Vator. Retrieved November 19, 2014.
- ^ a b "Dynamic Signal Raises $25 Million to Help Organizations Increase Employee Productivity, Engagement, and Advocacy Across the Globe". Business Wire. December 12, 2016. Retrieved July 7, 2017.
- ^ Lizette Chapman (August 25, 2014). "Social Marketing Co. Dynamic Signal Raises $12M, Acquires PaperShare". Dow Jones. Retrieved November 19, 2014.
- ^ "Dynamic Signal Reaches Customer Milestone: Servicing Nearly 20 Percent of Fortune 500 Companies, Allowing Customers to Reach 10 Million Disconnected Employees World Wide". PR.com. May 10, 2017. Retrieved July 7, 2017.
- ^ https://dynamicsignal.com/
- ^ https://firstup.io/