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EFAMRO is a federation of national bodies representing the market research profession in Europe.[1][2]
Members
editEFAMRO is composed of 16 national bodies:[3]
| Association | Country |
|---|---|
| ADM | Germany |
| AIMRO | Republic of Ireland |
| ANEIMO | Spain |
| APODEMO | Portugal |
| ASSIRM | Italy |
| BAMOR | Bulgaria |
| FEBMAR | Belgium |
| LRSTA | Lithuania |
| MOA | Netherlands |
| MRS | UK |
| OFBOR | Poland |
| OIROM | Russia |
| SMIF | Sweden |
| SMTL | Finland |
| VMOA | Norway |
| VSMS-ASMS | Switzerland |
Activities
editEFAMRO has three primary roles:
- To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework[4]
- To provide a common voice for national bodies when lobbying at a European or international level[5][6]
- To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)[7]
EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).[8]
Leadership
editEFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).[9] [10]
External links
editReferences
edit- ^ "MRS international connections". Market Research Society. Retrieved 14 June 2015.
- ^ Stone, Marilyn; Desmond, John (24 January 2007). Fundamentals of Marketing. Routledge. p. 168. ISBN 978-0415370974.
- ^ "List of EFAMRO Members". EFAMRO. Archived from the original on 14 August 2015. Retrieved 2 June 2015.
- ^ "Q&A: Andrew Cannon and European self-regulation". Research Live. Retrieved 14 June 2015.
- ^ "EFAMRO/ESOMAR Joint Submission to EU Council" (PDF). EUROPA. Retrieved 2 June 2015.
- ^ "List of Submissions to European Commission Regarding Data Protection". EUROPA. Retrieved 14 June 2015.
- ^ Kaden, Robert (1 October 2009). More Guerrilla Marketing Research: Asking the Right People, the Right Questions. Kogan Page. p. 79. ISBN 9780749455477.
- ^ "GBRN Member Profile - EFAMRO". Global Research Business Network. Archived from the original on 23 May 2015. Retrieved 2 June 2015.
- ^ "Efamro Elects Andrew Cannon as President". Research Live. 26 March 2012. Retrieved 2 June 2015.
- ^ "Former Millward Brown CEO Becomes EFAMRO DG". MR WEB. 10 January 2012. Retrieved 2 June 2015.