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ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad, Telangana, India. It also had some non Telugu-language satellite television channels. All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.[1][2]
 | |
| Country | India |
|---|---|
| Headquarters | Hyderabad, Telangana, India |
| Programming | |
| Picture format | 576i (16:9 SDTV) 1080i (HDTV) |
| Ownership | |
| Owner | Ramoji Group |
| History | |
| Founded | 27 August 1995 |
| Founder | Ramoji Rao |
| Links | |
| Website | etv |
History
editTelugu language network
edit
The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.[3]
The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and reality channel, and ETV Cinema – a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively.[4]
On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.[5]
Non-Telugu language TV assets
editThe network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.
In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.[6]
In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.
In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.
Owned channels
editOn air channels
edit| Channel | Launched | Language | Genre | Video format |
|---|---|---|---|---|
| ETV | 1995 | Telugu | General entertainment | SD + HD |
| ETV Cinema | 2015 | Movies | ||
| ETV Plus | Comedy | |||
| ETV Life | Devotional & health | SD | ||
| ETV Abhiruchi | Food & cookery | |||
| ETV Andhra Pradesh | 2014 | News | ||
| ETV Telangana | ||||
| ETV Bal Bharat | 2021 | Telugu, English, Hindi, Tamil, Kannada & Malayalam | Kids | SD + HD |
Former channels
editTelugu language channels
edit| Channel | Launched | Defunct | Language | Genre | Video format | Notes |
|---|---|---|---|---|---|---|
| ETV Life HD | 2018 | 2020 | Telugu | Health & well-being | HD | |
| ETV Abhiruchi HD | Food & cookery | |||||
| ETV2 | 2003 | 2014 | News | SD | Replaced with ETV Andhra Pradesh | |
| ETV3 | 2014 | 2014 | Replaced with ETV Telangana |
Non-Telugu language channels
edit| Channel | Launched | Rebranded/defunct | Language | Genre | Video format | Notes |
|---|---|---|---|---|---|---|
| ETV Rajasthan | 2000 | 2018 | Hindi | News | SD | Acquired by Network18 and rebranded as News18 Rajasthan |
| ETV Uttar Pradesh Uttarakhand | 2002 | Acquired by Network18 and rebranded as News18 Uttar Pradesh Uttarakhand | ||||
| ETV Madhya Pradesh Chhattisgarh | Acquired by Network18 and rebranded as News18 Madhya Pradesh Chhattisgarh | |||||
| ETV Bihar Jharkhand | Acquired by Network18 and rebranded as News18 Bihar-Jharkhand | |||||
| ETV Haryana Himachal Pradesh | 2014 | Acquired by Network18 and rebranded as News18 Punjab Haryana | ||||
| ETV Urdu | 2001 | Urdu | Acquired by Network18 and rebranded as News18 Urdu | |||
| ETV Bangla | 2000 | 2015 | Bengali | General entertainment | Acquired by Viacom18 and rebranded as Colors Bangla | |
| ETV News Bangla | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Bangla | ||
| ETV Gujarati | 2002 | 2015 | Gujarati | General entertainment | Acquired by Viacom18 and rebranded as Colors Gujarati | |
| ETV News Gujarati | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Gujarati | ||
| ETV Marathi | 2000 | 2015 | Marathi | General entertainment | Acquired by Viacom18 and rebranded as Colors Marathi | |
| ETV Odia | 2002 | Odia | Acquired by Viacom18 and rebranded as Colors Odia | |||
| ETV News Odia | 2015 | 2018 | News | Acquired by Network18 and rebranded as News18 Odia | ||
| ETV Kannada | 2000 | 2015 | Kannada | General entertainment | Acquired by Viacom18 and rebranded as Colors Kannada | |
| ETV News Kannada | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Kannada |
References
edit- ^ "ABOUT US Tv 18". Archived from the original on 9 November 2018. Retrieved 14 September 2017.
- ^ Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
- ^ Shrivastava, K M (2005). Broadcast Journalism in the 21st Century. New Dawn Press Inc. p. 60. ISBN 1932705457.
- ^ "ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana". Indiantelevision.com. 7 May 2014. Retrieved 16 October 2022.
- ^ Wanvari, Tarachand (15 January 2019). "Sun continues to shine on its namesake broadcaster". Indiantelevision.com. Retrieved 3 November 2022.
- ^ "ETV re-branding to Colors". Retrieved 4 March 2015.
