East Coast Lifestyle is a Canadian lifestyle clothing company founded by Alex MacLean in 2013. Based in Atlantic Canada, the clothing brand utilizes an anchor symbol which serves as a means of symbolization towards Atlantic Canadians.
 | |
| Industry | Clothing |
|---|---|
| Genre | Lifestyle |
| Founded | 2013 at Acadia University, Nova Scotia, Canada |
| Founder | Alex MacLean |
| Headquarters | Nova Scotia, Canada |
| Website | eastcoastlifestyle |
History
editEast Coast Lifestyle was founded by student Alex MacLean in 2013. The company was founded as an assignment in his business class at Acadia University in Wolfville, Nova Scotia.[1] The company, which is based in and meant as a symbolization for Atlantic Canada, features an anchor symbol as its logo.[2][3] The company's first physical retail location was opened in 2015 at the Seaport Market in Halifax.[1] Within its first two years of business, the clothing line sold over 300,000 pieces of merchandise, with the brand emerging as among one of the most popular among Atlantic Canadians.[4]
In January 2021, East Coast Lifestyle entered a partnership with Stanfield's to release a new line of clothing.[5] That same year, the company partnered with Nova Scotia-based activist group GameChangers902, releasing merchandise with the proceeds being donated towards Black Nova Scotians.[6]
References
edit- ^ a b Lu, Vanessa (September 17, 2015). "Clothing chain, started in classroom, celebrates East Coast". Toronto Star. Retrieved July 29, 2024.
- ^ Dehaas, Josh (February 19, 2014). "East Coast Lifestyle earns an A+ in Marketing 101". Maclean's. Retrieved July 29, 2024.
- ^ Montague, Derek (November 25, 2021). "East Coast Lifestyle Building New Bayer's Lake Headquarters". Huddle. Retrieved July 29, 2024.
- ^ O'Kane, Josh (March 27, 2015). "Student's apparel brand puts East Coast hearts on sleeves". The Globe and Mail. Retrieved July 29, 2024.
- ^ Nichols, Trevor (January 21, 2021). "Stanfield's and East Coast Lifestyle Partner On New Clothing Line". Huddle. Retrieved July 29, 2024.
- ^ Long, Samantha; Lamb, Mike (June 17, 2021). "A fashion statement that speaks volumes: East Coast Lifestyle partners with GameChangers902 for a cause". CTV Atlantic. Retrieved July 29, 2024.