Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis.[1] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition. Economics of Strategy is one of the leading books of its kind and has earned loyalty both as a classroom tool and as a professional reference book. The signature book covers feature famous impressionist paintings. The Economics of strategy, 5th édition has been translated into French by Thierry Burger-Helmchen, Julien Pénin and Caroline Hussler, under the title "Principes économiques de stratégie", edited by DeBoeck.

Economics of Strategy
Hardcover, 6th edition
LanguageEnglish
SubjectBusiness strategy, economic theory
GenreNon-fiction
PublisherJohn Wiley & Sons
Publication date
September 4, 2012 (6th edition)
Publication placeUnited States
Media typePrint, e-book
Pages560 pp.
ISBN978-1118273630

Overview

edit

This influential business book provides a detailed and comprehensive text offering a link between economic theory and business applications. The book uses economic theory to discuss and to quantify popular concepts of modern business strategy.[2] The text is technical in its approach but accessible due to its numerous real-world examples. The examples are drawn from around the globe and cover various business practices from the eighteenth century to modern days. Key economic principles discussed include economies of scale, economies of scope, transaction-cost economics, market entry, and commitment and agency issues.[3]

Sections

edit

See also

edit

References

edit