Emel (styled emel) was a British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]
 | |
| Categories | Islam, lifestyle |
|---|---|
| Frequency | Monthly |
| Founder | Sarah Joseph Mahmud al-Rashid |
| Founded | 2003 |
| First issue | September 2003 |
| Final issue | January 2013 |
| Country | United Kingdom |
| Based in | London, England |
| Language | English |
| Website | www |
History
editSarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]
Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]
Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]
Awards and nominations
editIn January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]
See also
editReferences
edit- ^ "January Issue Out Now | Feature Articles | Features | January 2013 | emel - the muslim lifestyle magazine". Archived from the original on 1 March 2021. Retrieved 1 November 2015.
- ^ Reynolds, John (13 January 2009). "Former Express ad director Mafham joins Emel". MediaWeek. Archived from the original on 2 February 2016. Retrieved 1 September 2015.
- ^ Temporal, Paul (2011). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 978-0470825396. Archived from the original on 1 March 2021. Retrieved 12 February 2019.
- ^ Eigeland, Tor (March–April 2004). "Faith in practice". Saudi Aramco World. Saudi Arabia. pp. 12–14. Archived from the original on 26 November 2014. Retrieved 1 September 2015.
- ^ a b Sweney, Mark (23 June 2006). "Lloyds TSB launches Muslim community website". The Guardian. Archived from the original on 1 March 2021. Retrieved 1 July 2006.
- ^ Lewis, Reina (Fall 2010). "Marketing Muslim lifestyle: a new media genre". Journal of Middle East Women's Studies. 6 (3): 58–90. doi:10.2979/mew.2010.6.3.58. JSTOR 10.2979/mew.2010.6.3.58. S2CID 145219753.
- ^ "Emel Postcard". Archived from the original on 8 February 2007. Retrieved 1 July 2006.
- ^ "British Muslim Awards 2014 winners". Asian Image. 31 January 2014. Archived from the original on 30 November 2018. Retrieved 1 November 2015.