English Biscuit Manufacturers (EBM), doing business as Peek Freans, is a Pakistani biscuits manufacturer based in Karachi.[1][2] EBM owns the Pied Piper trademark in Pakistan.[3]
 | |
| Company type | Private |
|---|---|
| Industry | Biscuit |
| Founded | 1965 |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan |
Key people | Zeelaf Munir (CEO) |
| Subsidiaries | Coronet Foods |
| Website | ebm |
History
editEnglish Biscuit Manufacturers (EBM) was founded in 1965 as Peek Freans Pakistan Limited through a joint venture with 25.25 percent shareholding held by Peek Freans and 74.65 percent by House of Manji.[4] In 1966, it was renamed as English Biscuit Manufacturers after a rebranding of its UK-based parent company, Associated Biscuits.[5] A few years later, Manji family sold its stake to Arag Group.[6]
In 1967, EBM began producing the Peek Freans biscuit in Pakistan.[5]
EBM also established the Centre of Excellence with an investment exceeding 20 million Rupees to support research and development in food technology, nutrition, biochemistry, and related fields.[5]
Brands
edit- Saltish (1968)
- Marie (1971)
- Chocolate Sandwich (1971)
- Lemon Sandwich (1973)
- Butter Puff (1974)
- Click (1976)
- Peanut Pik (1984)
- Zeera (1984)
- Gluco (1987)
- Party (1996)
- Sooper (1996)
- Rio (2003)
- Farm House Cookies (2011)
- Nan Khatai (2015)
- Chocolicious (2015)
- Jam Delight (2017)
- Cake Up (2018)
- Choco Bites (2019)
- Choco Lava (2019)
- Cake-UP Triple Chocolate (2019)
- Cake-UP Sandwich (2020)
- Sooper Soft Bakes (2021)[7]
References
edit- ^ Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune. Retrieved 23 January 2024.
- ^ Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
- ^ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
- ^ "MCA rejects EBM complaint". DAWN.COM. 29 December 2002.
- ^ a b c "English Biscuit Manufacturers – Leading the way". Business Recorder.
- ^ Iftikhar, Muhammad Omar (1 August 2023). "My Life, My Truth, and My Journey". Southasia Magazine.
- ^ McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.
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