Eroğlu Holding (Turkish: Eroğlu Giyim) is a company based in Avcılar, Istanbul, Turkey that manufactures and retails clothing. Between 2015–2017, it owned the brand Mexx,[1] with about 300 stores and about 5000 total sales points in 56 countries at the time, based in Amsterdam, Netherlands.
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Eroğlu Holding also founded the brands COLIN'S and LOFT. COLIN'S has over 600 stores in 24 countries.[2] LOFT has 82 stores.[3]
The company's origins date back to the year 1983, when Nurettin Eroğlu and his four brothers set up a 150-m2 clothing factory, which started producing coats and down jackets. In 1986, they started manufacturing their first jeans, branded "Kulis". In 1992, they opened a 10,000m2 factory in Avcılar, Istanbul. By 1992, production was at 1,500 pairs per day and that same year, they renamed their brand "Colin's Jeans".[4]
By 2015 the Holding had sales of over 1.5 billion USD per year, with 70% coming from outside of Turkey. Russia was its biggest market.[5]
Colin's
editAs of 2024, Colin's has over 600 stores in 24 countries.[2] As of 2017, 200 stores were located in Russia.[5]
In 1993, Colin's began to export.[6]
In 2012, Colin's announced its expansion into China.[7] Colin's is one of the best-known clothing brands in Russia, Ukraine and Belarus,[8] with about 11 million Ukrainians visiting 65 Colin's stores there during 2017.[9]
Mexx
editAfter declaring bankruptcy on December 4, 2014,[10] Dutch fashion brand Mexx was acquired by Eroğlu Holding in February 2015.[11] Among the aims behind the purchase was the intended use of Mexx's established European brand recognition to give Eroğlu Holdings access to new European markets and points of sale.[12] However, in 2017, Mexx bought from Eroğlu Holdings by the Dutch brand group, RNF Holding.[13]
Manufacturing
editIn addition to the earlier factories, in 1998 Eroğlu Holding opened a new 35,000m2 facility in Esenyurt, Istanbul, and in 2003 a 45,000m2 factory in Çorlu, and in 2004 a smaller 10,000m2 factory in the founder's hometown of Aksaray.[4] The Holding thus now manufactures in Istanbul and Aksaray in Turkey, and in 2024, Eroğlu invested $40 million in a 62,000m2 jeans factory in Egypt's Suez Canal Economic Zone (SCZone), to employ 2,750 workers.[14]
By 2017, 25% of Colin's brand merchandise was produced in China, 30% in Bangladesh, 10% in Egypt, and the rest in Turkey.[5]
By 2024 the Group had a production capacity of 20 million units per year.[4]
References
edit- ^ "Turkish company acquires Amsterdam-based fashion brand - Latest News". Hürriyet Daily News. 29 January 2015. Retrieved 24 May 2024.
- ^ a b "Hakkımızda" [About us]. Colin's. Retrieved 23 May 2024.
- ^ "Hakkımızda" [About us]. www.loft.com.tr. Retrieved 24 May 2024.
- ^ a b c "Our Journey". Eroğlu Giyim. Retrieved 24 May 2024.
- ^ a b c ""İlk 3'ten 1'i biz oluruz"" ["We will be one of the top 3"]. Capital Online (in Turkish). 20 July 2016. Retrieved 24 May 2024.
- ^ "The History of Colin's Jeans Brand - Branding and Online Marketing Consultant". Preston Martelly. 2 February 2017. Retrieved 23 May 2024.
- ^ "Local retailer Colins to expand to China - Latest News". Hürriyet Daily News. 29 June 2012. Retrieved 23 May 2024.
- ^ Buz, Engin (12 August 2022). "COLIN'S enters the Egyptian market with 4 stores". Textilegence Magazine and Digital Platform. Retrieved 23 May 2024.
- ^ "Volkan Peker, Colin's: Sincere emotions are much more effective than discounts". RAU (Ukraine). 26 May 2017. Retrieved 23 May 2024.
- ^ "Dutch fashion house Mexx bankrupt | NL Times". nltimes.nl. Retrieved 2024-08-08.
- ^ IN, FashionNetwork com. "Mexx purchased by Eroglu, the Turkish denim giant". FashionNetwork.com. Retrieved 2024-08-08.
- ^ ""İlk 3'ten 1'i biz oluruz"" ["We will be one of the top 3"]. Capital Online (in Turkish). 20 July 2016. Retrieved 24 May 2024.
- ^ WW, FashionNetwork com. "Eroğlu sells Mexx to RNF, new owners see "immense potential"". FashionNetwork.com. Retrieved 2024-08-08.
- ^ "SCZone, Turkish DNM Eroglu group to set up jeans factory with $40M investments". EgyptToday. 8 April 2024. Retrieved 24 May 2024.