Euroland was a Dutch variety store chain.
| Formerly | 2.50 Shop (1997-2001) Knaakland (2001) |
|---|---|
| Industry | Retail |
| Founded | 1997 |
Number of locations | 34 |
Area served | Netherlands |
| Website | euroland |
History
editIn 1997, the first 2.50 Shop opened its doors, selling everything for ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the euro, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro.
As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Later on however, everything displayed on the side walls was on sale for €1 with more expensive goods occupying the middle of the store.[1] This partitioning was intended to avoid confusion.
The chain went bankrupt in 2017.[2]
See also
editReferences
edit- ^ "Over ons". Archived from the original on 2015-04-02. Retrieved 2015-03-15.
- ^ "Geen doorstart voor winkelketen Euroland". 17 February 2017.