Wikipedia

Everyday Health Group

Everyday Health Group is a digital media company which owns websites and produces content relating to health and wellness for consumers and medical professionals. For consumers, its brands include Everyday Health, Diabetes Daily, Migraine Again, DailyOM, What to Expect, BabyCenter, and Emma’s Diary. Its brands for professionals include Health eCareers, Prime Medical, MedPage Today, and Castle Connolly. Everyday Health Group is a division of the Ziff Davis Media and internet conglomerate.[1]

Everyday Health, Inc.
Company typeSubsidiary
Headquarters
New York City
,
U.S.
ServicesHealthcare information, media production
OwnerZiff Davis
Number of employees
520 (2013)
WebsiteEveryday Health Group

History

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The company was founded in 2002 by entrepreneurs Benjamin Wolin and Michael Keriakos to invest in the creation of online health content for major "offline" health brands. At the time, it was known as Agora Media.[2] It merged with Streetmail.com to become Waterfront Media.[2]

In October 2008, the company merged with Revolution Health, in a deal valued at $300 million USD.[3] The combined company, operating under the Waterfront Media name, was projected to have $100 million USD revenue in 2009, double its 2007 revenue.[4]

In 2009, Everyday Health signed a multi-year deal with MayoClinic to add MayoClinic’s consumer site to its health properties, a partnership that has persisted for over a decade.[5]

In 2010, the company changed its name to Everyday Health.[2] The company attempted an IPO in November 2010, which ultimately failed due to changes in “circumstances regarding the securities markets.”[6] In December 2010, Everyday Health acquired professional website MedPage Today.[7]

By 2011, the company's network of sites had partnerships with brands and personalities such as Denise Austin and the South Beach Diet.[8]

Throughout 2011, the company began to diversify into digital media: in 2011 co-produced a self-titled TV series with Litton Entertainment for Litton's Weekend Adventure. It also hired Paul Slavin, a veteran producer from ABC News, to help operate a new studio for the company.[8] In October 2011, YouTube announced that Everyday Health would become part of its Original Channel Initiative, which aimed to fund the production of professionally produced original web content. Everyday Health would launch Everyday Health TV through the program, featuring original health and lifestyle-related series.[9]

In 2012, the company acquired EQAL, most notable for the lonelygirl15 web series and fellow YouTube channel u look haute, for an undisclosed amount.[10] EQAL became a separate division of the company. Additionally, Everyday Health started co-producing a television version of Recipe Rehab, one of the series featured on its YouTube channel. The series ran from October 6, 2012 through July 25, 2015.[11]

The company’s initial public offering was on March 28, 2014 on the New York Stock Exchange, under the symbol EVDY.[12][13] On October 21, 2016, Ziff Davis, at that time a subsidiary of j2 Global, agreed to acquire Everyday Health.[14] The acquisition was completed on December 8, 2016.[1]

In February 2017, it was reported that j2 Global was considering selling off the less profitable parts of Everyday Health.[15]

In 2017, DHI Group sold the job recruiting site Health eCareers to Everyday Health Group for $15 million USD.[16][17] On Health eCareers, healthcare employers can post job listings on the site to connect with doctors, nurses, and other healthcare providers looking for new opportunities.[18]

In 2018, EHG acquired the medical continuing education and research company Prime Medical. In late 2018, it acquired Castle Connolly, a ratings website for healthcare facilities and providers that publishes the Top Doctor series, including annual awards for the peer-nominated “America’s Top Doctors.”[19][20][21] It also purchased the pregnancy and parenting website BabyCenter from Johnson & Johnson.[22][23] BabyCenter joined What to Expect as part of the Everyday Health Pregnancy and Parenting division.[24][25]

EHG became a sponsor of the health conference HLTH in 2019.[26]

In 2020, Everyday Health Group acquired the patient advocacy and community site Migraine Again, for people living with migraines and chronic headaches.[27]

The following year, Everyday Health Group acquired two more sites into its portfolio: Diabetes Daily and DailyOM.[28] Diabetes Daily is a patient community and advocacy site, while DailyOM offers courses in holistic living and self-improvement, inspirations, and horoscopes.

At the beginning of 2022, EHG acquired Emma’s Diary, a UK-based company that offers baby and parenting advice, as part of a larger purchase of the company Lifecycle Marketing Ltd.[29]

Everyday Health Group also has a marketing partnership with the medical academic journal Cureus.[30] Everyday Health is also one of the health portals that has partnered with healthcare platform TrialReach to match patients to clinical trials.[31]

Subsidiaries and acquisitions

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References

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  1. ^ a b "J2 Global's Ziff Davis Completes Everyday Health Buyout". finance.yahoo.com. 8 December 2016. Retrieved 2020-01-30.
  2. ^ a b c Shanks, Adam (March 28, 2016). "Everyday Health to shut North Adams office; most employees to work from home". The Berkshire Eagle. Retrieved 2020-12-20.
  3. ^ Clifford, Stephanie (October 3, 2008). "Two Online Health Site Operators to Announce a Merger". The New York Times. Retrieved May 22, 2010.
  4. ^ Clifford, Stephanie (2008-10-03). "Two Online Health Site Operators to Announce a Merger (Published 2008)". The New York Times. ISSN 0362-4331. Retrieved 2020-12-20.
  5. ^ "MayoClinic, Everyday Health partner". MM+M - Medical Marketing and Media. 2009-09-01. Retrieved 2022-05-05.
  6. ^ Elstein, Aaron (March 24, 2014). "Everyday Health looks unwell". Crain's New York Business. Retrieved 2015-11-17.
  7. ^ a b "Everyday Health buys MedPage Today in play for professional space". MM+M - Medical Marketing and Media. December 14, 2010.
  8. ^ a b "Everyday Health is Out to Dominate Media via Video, Apps, and Social". Xconomy. 8 December 2011. Retrieved 26 September 2012.
  9. ^ "YouTube Announces TV Initiative With 100 Niche Channels". The Hollywood Reporter. 28 October 2011. Retrieved 26 September 2012.
  10. ^ "Everyday Health Has Bought Social Media Marketers Eqal (Price Up To $25M?)". TechCrunch. 25 September 2012. Retrieved 2020-05-19.
  11. ^ "Everyday Health Buys Lonelygirl15 Producer EQAL in Expansion to New Genres". AdAge. 24 September 2012. Retrieved 26 September 2012.
  12. ^ "EVERYDAY HEALTH, INC. (EVDY) IPO". NASDAQ.com. Retrieved 2015-11-17.
  13. ^ Hay, Timothy (2014-03-28). "Everyday Health Closes Down on Day One, But CEO Upbeat". Wall Street Journal. Retrieved 2015-11-17.
  14. ^ "J2 Global's Ziff Davis Completes Everyday Health Buyout". YAHOO!. 2016-12-08.
  15. ^ Lau, Virginia (2017-02-10). "J2 Global considers divesting parts of Everyday Health". MM&M - Medical Marketing and Media. Retrieved 2020-12-20.
  16. ^ a b "Making the Cut: Chicago's Top Surgeons". Chicago Magazine. Retrieved 2022-05-05.
  17. ^ "Everyday Health SEC Filing Data". www.sec.gov. Retrieved 2022-05-05.
  18. ^ "Healthcare Job Posting Sites". Betterteam. Retrieved 2023-02-13.
  19. ^ a b "2021 Top Doctors in Hawai'i". Honolulu Magazine. 2021-06-30. Retrieved 2022-05-05.
  20. ^ "Everyday Health Group acquires 'Top Doctors' creator Castle Connolly Medical". www.beckersasc.com. 16 January 2019. Retrieved 2022-05-05.
  21. ^ "Top Doctors 2022". Palm Springs Life. 23 June 2022. Retrieved 2023-05-12.
  22. ^ a b "SEC Filing Data". www.sec.gov. Retrieved 2022-05-05.
  23. ^ "Pregnancy apps have become a battleground of vaccine misinformation". Washington Post. ISSN 0190-8286. Retrieved 2022-05-05.
  24. ^ "JPMA Announces This Year's Most Innovative Baby Products during the Virtual 2021 Innovation Awards". aNb Media, Inc. 2021-12-14. Retrieved 2022-05-05.
  25. ^ Moore, Cortney (2022-12-01). "Top baby names of 2022 trend toward cowboys, nature and 'coastal granny': report". Fox News. Retrieved 2023-05-12.
  26. ^ "Everyday Health Group". HLTH. 2019-04-30. Retrieved 2023-05-12.
  27. ^ a b "Everyday Health and Migraine Again Have Joined to Better Serve One of the Most Prevalent, Disabling, and Undertreated Chronic Illnesses in the World". Everyday Health Group. Retrieved 2022-05-05.
  28. ^ a b "Diabetes Daily joins Everyday Health to scale one of the most vibrant online communities serving people with diabetes". Everyday Health Group. Retrieved 2022-05-05.
  29. ^ a b "Everyday Health Group Pregnancy & Parenting Expands Global Reach with Acquisition of Emma's Diary". www.yahoo.com. Retrieved 2022-12-05.
  30. ^ "Cureus | Partnerships". www.cureus.com. Retrieved 2023-05-12.
  31. ^ O'Hear, Steve (2015-02-05). "TrialReach Raises $13.5M Series B To Match Patients To Clinical Trials". TechCrunch. Retrieved 2023-05-12.
  32. ^ "Top Doctors 2022: Search for the Best Physicians in 68 Specialties in Columbus". Columbus Monthly. Retrieved 2023-02-13.
  33. ^ Biller, Steven (2022-06-23). "Top Doctors 2022 Identifies Coachella Valley's Best Physicians". Palm Springs Life. Retrieved 2023-02-13.
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