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Farmigo was an online farmers' market that connected consumers, workplaces, schools, apartment complexes and community centers directly to local farms. It operated in three locations, Seattle-Takoma, the Bay Area, and greater New York City.[1][2] The company was a certified B Corporation and raised $8 million in Series B financing led by Sherbrooke Capital and RSF Social Finance joined by Series A lead investor Benchmark Capital.[3]
 Farmigo Logo (as of 2014) | |
| Industry | Online Grocery |
|---|---|
| Founded | 2009 |
| Founder | Benzi Ronen, Yossi Pik |
| Headquarters | Palo Alto, California |
| Website | www |
History
editFarmigo was founded in 2009 by Founder and CEO Benzi Ronen and Co-Founder Yossi Pik as a cloud-based software system for farms to manage their community supported agriculture (CSA) subscriptions.[4] According to TreeHugger, Farmigo has provided technology to "hundreds of CSA farms in 25 states and has connected them to more than 3,000 communities."[5] Since 2009 Farmigo has helped CSA farms deliver more than 30 million pounds of produce to over 100,000 families.[6] In December 2012, the company launched Farmigo food communities which leverages their existing relationships with farms to accelerate the adoption of an "alternative food system" beyond the 1 percent participating in CSAs.[7]
In July 2016, the company announced the closure of its delivery service and that it would focus on its CSA Software Management platform instead.[8] In September 2021, the firm was acquired by GrubMarket.[9]
Business model
editUsing technology and a community-based business model, Farmigo connected local farms directly to consumers through food communities—such as workplaces, schools, apartment complexes and community centers.[10] According to Upstart Business Journal, food communities are started and led by community Organizers who serve as catalysts for an alternative food system.[11] Organizers sign up through Farmigo's website, rally members to join their food community and work with regional Farmigo representatives to manage delivery and pick up to their site.[12] According to Fast Company, once a food community is established, members can order their selection online from a variety of local farms and have it delivered weekly or bi-weekly to their food community site.[13]
Farmigo coordinated with complimentary local farms located within 100 miles of a community to deliver food harvested within 48 hours of drop off.[14][15]
Locations
edit- Brooklyn, NY
References
edit- ^ Adams, Susan (December 11, 2017). "Farmigo Thought It Could Kill Off Supermarkets. Here's What It's Trying Next". Forbes. Retrieved August 17, 2020.
- ^ Duggan, Tara (December 11, 2012). "Farmigo takes the farmers market online". SFGate.
- ^ Ha, Anthony (December 11, 2012). "Farmigo Brings Farmer's Markets Online (And Into Your Office) With Its New Local Food Communities, Raises $8M".
- ^ Cha, Bonnie. "Farmigo Opens Doors to Online Farmers Market". All Things D.
- ^ Breyer, Melissa. "Farmigo Brings Your Local Farmer's Market to the Web". Tree Hugger.
- ^ So, Sheryl. "Online Farmers Market Farmigo Adds $8M, Launches Shortcut From Farm To Table". BetaKit. Archived from the original on January 12, 2013.
- ^ Chang, Alexandra (December 11, 2012). "Farmigo Brings Community-Based Farmers' Markets Online". Wired.
- ^ Perez, Sarah (July 13, 2016). "Farmigo shuts down its online farmer's market". TechCrunch.
- ^ "GrubMarket Acquires Farmigo to Expand Software Offerings to American Farms". PRNewswire. September 14, 2021. Retrieved March 28, 2023.
- ^ Grant, Rebecca (December 11, 2012). "Farmigo's online farmer's market dishes out fresh-from-harvest food to all". VentureBeat.
- ^ Novellino, Teresa. "Is that kale in your briefcase?". Upstart Business Journal.
- ^ Hamilton Dennis, Celeste. "How one company is bringing the farmers market to you". Idealist.org. Archived from the original on January 13, 2013.
- ^ Schwartz, Ariel. "Farmigo Aims To Become The Largest Online Farmers' Market In The Country". Fast Company.
- ^ Dani. "The Future is Now: Introducing Farmigo". Carnivorous Yogi. Archived from the original on July 3, 2015.
- ^ Weir, David. "Farmigo Brings Online Farmers Markets to You". 7x7.