Flip Grater is a New Zealand singer-songwriter, author, and entrepreneur. Best known for her indie-folk music, she has released multiple albums and toured internationally. Grater is also the founder of Grater Goods, an award-winning plant-based food production company and restaurant based in Christchurch, New Zealand.
Flip Grater | |
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| Background information | |
| Birth name | Clare Grater |
| Born | September 22, 1981 Christchurch, New Zealand |
| Genres | Indie, folk, acoustic, |
| Occupation(s) | Musician, composer, author, chef |
| Instrument(s) | guitar, vocals |
| Years active | 2004 - current |
| Labels | Maiden, Make My Day, Vicious Circle |
| Website | www |
This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (November 2024) |
Biography
editEarly Life
editFlip Grater was born in Christchurch, New Zealand. Raised in a family that valued storytelling and creativity, she was drawn to the arts from an early age. Her upbringing in New Zealand inspired her later works, particularly her emphasis on home-grown experiences and her focus on ethical, plant-based lifestyles.
Music Career
editFlip Grater began her music career in the early 2000s, performing in small venues around New Zealand. Her debut album was called Cage For A Song (2006), blending folk, rock, and indie influences.
Throughout her music career, Grater released several albums, including:
- Be All And End All (2008)
- Pigalle (2014)
The latter, Pigalle, was inspired by her time in Paris, where she lived for several years.[citation needed]
Writing and Memoirs
editIn addition to her music career, Grater is an author. Her cookbook The Grater Good highlights some of the dishes available at her French-styled Christchurch Bistro and was released by Koa Press in 2021.
Founding Grater Goods
editIn 2018, Grater founded Grater Goods, a plant-based delicatessen in Christchurch, New Zealand. The brand was created to offer an ethical and enjoyable alternative to traditional meat-based foods, aligning with Grater's philosophy of "ethical hedonism".[1] The company emphasises sustainability, local sourcing, and conscious consumerism.
Under Grater's leadership, Grater Goods has expanded its product range and built a strong community presence. Grater is often outspoken about the environmental and ethical motivations behind her plant-based offerings.[2]
Activism and Public Advocacy
editAs an entrepreneur and public figure, Flip Grater is a vocal advocate for ethical consumption, plant-based lifestyles, and social justice.[3] She has used her platform to speak out against animal cruelty within the horse racing industry,[4] aquaculture and dairy industries, as well as rape culture, politics and business.
Personal Life
editFlip Grater has a daughter. She lives in Christchurch, where she manages Grater Goods.[5]
Discography
edit- [6]Nameless EP (2004)
- Cage For A Song (2006)
- Be All And End All (2008)
- While I’m Awake I’m At War (2010)
- Pigalle (2014)
- Lullabies for Anaïs EP (2018)
Bibliography
edit- The Cookbook Tour Europe - tales in music and food. (Bateman)
- The Grater Good (Koa Press)
References
edit- ^ “Grater Goods: The Plant-Based Revolution in Christchurch.” Stuff.co.nz, August 12, 2022.
- ^ “From Music to Meat-Free: Flip Grater’s Transition from Singer-Songwriter to Plant-Based Entrepreneur.” RNZ Music, July 25, 2021.
- ^ Interview with Flip Grater on Ethical Eating and Plant-Based Living. New Zealand Herald, February 15, 2023.
- ^ “Cup Week Activism: Flip Grater Speaks Out Against Animal Cruelty in Horse Racing.” The Press, November 11, 2024.
- ^ “Flip Grater: Balancing Family and Business.” Stuff.co.nz, May 3, 2023.
- ^ Discography: Flip Grater. Discogs.com. Accessed November 7, 2024.