Fruitas Holdings, Inc. is a food company in the Philippines which maintains several food and beverage kiosk chains including its flagship brand, Fruitas. It is publicly listed on the Philippine Stock Exchange.[1]
 | |
| Company type | Holding company |
|---|---|
| PSE: FRUIT | |
| Industry | Food and beverage |
| Founded | 2000 (as Lush Enterprises) February 18, 2015 (as Fruitas Holdings) |
| Headquarters | , |
Key people | Lester C. Yu (President and CEO) |
| Products | Food and beverages, pastries, desserts |
| Website | fruitasholdings |
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History
editFruitas Holdings, Inc. traces its history to the Lush Enterprises Corporation which was incorporated in 2000. The company opened the first outlet of its flagship fruit juice and shake brand, Fruitas Fresh from Babot’s Farm at SM City Manila in 2002.[2]
In 2004, Lush Enterprises introduced Juice Avenue. In 2005, Buko Ni Fruitas was launched. A year later, Black Pearl was launched in 2006.[2]
In 2011, Fruitas Ice Candy was launched, based on the Filipino ice candy snack. The Buko Loco, Friends Fries, Tea Rex, and Fruitas House of Desserts brands were launched in 2012.[2]
In 2013, Lush Enterprises introduced 7,107 Halo-Halo Islands.[2]
On February 18, 2015, Lush Enterprises Corporation was renamed to Fruitas Holdings. It was incorporated and registered with the Securities and Exchange Commission and established to manage Fruitas and at least 23 other food and beverage kiosk brands.[1][2] In 2015, Fruitas Holdings also acquired Negril Trading Inc, the owner of De Original Jamaican Pattie Shop and Juice Bar.
In 2016, Fruitas Holdings launched Shou, Johnn Lemon, and Fancie.[2]
In 2018, Sabroso Lechon was acquired by Fruitas Holdings.[2]
In 2019, Fruitas Holdings launched its initial public offering to the Philippine Stock Exchange.[2]
In 2020, Fruitas introduced Soy & Bean.[2] It also announced plans of acquiring 100% of food delivery service company CocoDelivery.[3]
In 2021, Balai Pandesal was fully acquired by Fruitas Holdings. The business was placed under Balai Ni Fruitas Inc., which made its initial public offering a year later in 2022.[2]
In July 2022, Fruitas Holdings acquired Chinese-Filipino restaurant chain Ling Nam. The deal was finalized in May 2023.[4]
In June 2023, Fruitas Holdings acquired Fly Kitchen Inc., a virtual restaurant operator of eight food brands.[2]
In April 2024, Balai Ni Fruitas Inc. acquired Sugarhouse, a 40-year old bakeshop and catering business.[5]
Brands and structure
editFruitas Holdings has six companies, all fully owned except for Balai Ni Fruitas Inc., which it owns 75 percent of.[6]
- Fruitasgroup Inc.
- Negril Trading Inc.
- Balai Ni Fruitas Inc.
- CocoDelivery Inc.
- Soykingdom Inc.
- Lingnam Food Inc.
- Fly Kitchen Inc.
Kiosks and stalls
edit- Fruitas Fresh From Babot's Farm (shortened as Fruitas) - a fruit shake and fruit juice chain
- Juice Avenue - a fruit shake and fruit juice chain
- De Original Jamaican Pattie Shop and Juice Bar - a Jamaican patty chain
- Buko ni Fruitas - a buko chain
- Johnn Lemon - a lemonade chain serving lemonade combinations
- Fruitas House of Desserts - a one-stop beverage and dessert chain serving Fruitas, Black Pearl, Fruitas Ice Candy, and Buko ni Fruitas products
Bakeries and commissaries
edit- Balai Pandesal - a panaderia chain serving pandesal, pastries, and other bread products
- Soy & Bean - a food stall chain serving taho, soy milk, and other soybean-based products
- Babot's Farm - a chain of neighborhood stores selling various products from Fruitas Holdings brands
- Sugarhouse - a catering service and chain of bakeshops
Restaurants
edit- Ling Nam - a Chinese-Filipino restaurant chain serving Cantonese cuisine
- Sabroso Lechon - a chain of Filipino restaurants specializing in Bacolod lechon
- Mang Bok’s Lechon Manok - a chain of Filipino restaurants specializing in roast chicken, founded by Michael Chua in September 2002.[7]
Bottled brands
edit- Buko Loco - a brand of bottled buko juice and buko shakes
- Black Pearl - a beverage chain serving sago pearl shakes
Locations
editAs of 2023, the Fruitas brand has more than 800 stores across the Philippines.[2]
References
edit- ^ a b "Company Information: Fruitas Holdings, Inc". Philippine Stock Exchange. Retrieved 25 May 2020.
- ^ a b c d e f g h i j k l "Abous Us". Fruitas Holdings. Retrieved November 3, 2024.
- ^ Charm, Neil. "Fruitas buying food delivery firm CocoDelivery | BusinessWorld". Retrieved 2020-07-23.
- ^ Caña, Paul John (May 16, 2023). "Don't Be Surprised to See Fruitas Shakes in Ling Nam Restaurants". Esquire Philippines. Retrieved November 3, 2023.
- ^ "Balai ni Fruitas buys bakeshop Sugarhouse". ABS-CBN News and Current Affairs. April 18, 2024. Retrieved November 3, 2024.
- ^ "Organization Structure". Fruitas Holdings. Retrieved November 3, 2024.
- ^ Asonis, Meg (October 28, 2024). "From noodles to cake to 'lechon manok,' Fruitas on buying spree". Philippine Daily Inquirer. Retrieved November 4, 2024.