GOAT Group is a holding company that operates e-commerce platforms for sneakers, apparel, and accessories. Formed in 2018, it operates the online marketplaces GOAT, Flight Club, alias, and Grailed.
| Industry | Sneaker and apparel reseller |
|---|---|
| Founded | 2018 |
| Founder | Eddy Lu Daishin Sugano |
Key people | Eddy Lu (CEO)[1] |
| Website | www |
History
editGOAT Group's origins date back to 2015 with the founding of the online sneaker marketplace GOAT.[2] In 2018, GOAT acquired retail sneaker consignment company Flight Club. GOAT and Flight Club continued to operate as two separate marketplaces and led to the creation of GOAT Group.[2] The acquisition was followed by a $100 million investment from Foot Locker in 2019.[3]
In 2020, GOAT Group launched Alias (styled "alias"), an online platform that allows users to list their own sneakers and apparel for resale. By 2021, GOAT Group was valued at $3.7 billion dollars after it received an additional $195 million private investment in the company.[4] In 2022, GOAT Group purchased Grailed, an online peer-to-peer marketplace for apparel, accessories, and footwear.[5][6]
Brands
editGOAT
editGOAT is an online marketplace for sneakers, apparel and accessories. Founded in 2015, it uses a ship-to-verify model and is one of the largest marketplaces for buying and selling new and vintage sneakers, apparel and accessories.[7]
Flight Club
editFight Club is a sneaker consignment store. It operates out of three brick and mortar locations in New York, Los Angeles, and Miami as well as its website. Founded in 2005, it became part of GOAT Group when it was acquired by GOAT in 2018.[8]
alias
editalias is an online sneaker and apparel platform that allows users to list their own product for sale. It launched in 2020 as an extension of GOAT's "seller" platform.[4]
Grailed
editGrailed is an online marketplace for apparel and footwear.[9] Founded in 2014, it offers high-end resale items from brands including Raf Simons, Gucci, Balenciaga, and others.[5] Originally launched as a platform for men, it began offering women's footwear and apparel in 2022.[10]
References
edit- ^ Evans, Jonathan (18 February 2022). "Is GOAT Showing Us the Next Evolution of Secondhand Fashion?". Esquire.
- ^ a b Badenhausen, Kurt (7 February 2019). "Foot Locker Invests $100 Million In Secondary Sneaker Platform GOAT". Forbes.
- ^ Wolf, Cam (8 February 2019). "Foot Locker Invests $100 Million in Goat". GQ.
- ^ a b Scott, Charity L. (24 June 2021). "Goat Group, Parent of Sneaker Marketplace, Valued at $3.7 Billion in Latest Funding Round". The Wall Street Journal.
- ^ a b Palmieri, Jean E. (17 October 2022). "Goat Group Acquires Resale Marketplace Grailed". Women's Wear Daily.
- ^ Bhasin, Kim (13 October 2022). "Sneaker Reseller Goat Set to Acquire Streetwear Site Grailed". Bloomberg.
- ^ White, Ronald (16 July 2021). "How fake Air Jordans turned these L.A. pals' sneakerhead dream into a powerhouse platform". Los Angeles Times.
- ^ Del Rey, Jason (8 February 2018). "Flight Club — the retail Mecca for sneakerheads — is merging with the GOAT sneaker app". Vox.
- ^ Ilchi, Layla (15 May 2023). "Goat Group's Sen Sugano Talks Grailed Acquisition and Apparel Boom". Women's Wear Daily.
- ^ Chitrakorn, Kati (25 October 2022). "Grailed is bringing back womenswear with a fresh approach". Vogue.