Gambling Hangover was the theme of an Australian social marketing campaign to help young male gamblers. It ran for 2 years from 2008.[1]
The campaign
editThe two-year campaign was created by Sydney agency The Campaign Palace on behalf of the Responsible Gambling Fund, a part of the New South Wales Office of Liquor, Gaming and Racing.
It targeted men aged 18–25 in the "morning after" phase following a gambling binge, when they were most likely to seek help for problem gambling.[2] It identified the three main symptoms of a gambling hangover as "a sick feeling," "anxiety and regrets," and "not liking yourself."[3]
Ads were placed where young men were likely to see them in the morning: in train stations, on buses, on morning radio, and in morning newspapers. Young men were urged to visit gamblinghangover.nsw.gov.au, to SMS for more information, or to call a helpline number if they recognised the gambling hangover symptoms in themselves.[1]
Responses to the helpline and in follow-up research showed the phrase had moved into common usage among young men, and 50 percent of those surveyed were able to recall the campaign.[1]
See also
editReferences
edit- ^ a b c "Memorable Historic Gambling Awareness Campaigns In NSW". Org. Retrieved 8 May 2023.
- ^ Apap, Veronica (7 April 2008). "Campaign to curb Illawarra gambling". Illawarra Mercury. Retrieved 6 April 2009.
- ^ Masters, Clare (3 May 2008). "New gambling hangover campaign targets problem gamblers". The Daily Telegraph (Sydney). Retrieved 6 April 2009.
External links
edit
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