Gleagle (Chinese: 全球鹰; pinyin: Quánqiú Yīng) was an entry-level brand of automobiles manufactured by Geely.[1] Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[2][3] While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.[4] This sub-brand was discontinued in 2015; most products continued to be sold directly under the Geely brand.

Gleagle
OwnerGeely
Introduced2008
Discontinued2014 (pre-restruction)
2016 (bankruptcy)
MarketsPeople's Republic of China
Here, the former Gleagle logo can be seen on a Geely LC, which was also sold under that brand name.

History

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The Geely group from Hangzhou introduced this brand for automobiles at the end of 2008.[5] The other brands Englon and Emgrand followed in June and July 2009, respectively. In 2014, Geely announced that it would phase out these three brands and would once again sell all vehicles under the brand Geely expel.[6] In 2015, this restructuring was still ongoing[7] and completed in 2016.[8]

Products

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Products sold under the Gleagle brand include:

Statistics

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In 2009 over 28,000 vehicles were sold.[13] The following year the number rose to 199,198.[14] In 2011 there were 177,730.[15] In 2012, sales remained almost the same at 176,999 vehicles.[16] No figures are known for the following years.

At the end of 2010, this brand had 363 car dealerships in China.[14] One year later, it was 336,[15] and next year 324.[16]

References

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  1. ^ "Short Torque". China Daily. 2010-12-06.
  2. ^ "China's Geely opens online car store on Taobao". Reuters. 2010-12-06.
  3. ^ "China's Geely now selling cars online". China Daily. 2010-12-07.
  4. ^ "Geely nets online store". China Daily. 2010-12-08.
  5. ^ Annual Report 2008 (Access date: 29 August 2020)
  6. ^ Annual Report 2014 (Access date: 29 August 2020)
  7. ^ Annual Report 2015 (Access date: 29 August 2020)
  8. ^ Annual Report 2016 (Access date: 29 August 2020)
  9. ^ "Geely Releases Panda Crossover: Gleagle GX2 Supermini". ChinaAutoWeb.com.
  10. ^ "2011 Geely CK Launched under the Gleagle Brand, Prices Starting from $6,150". ChinaAutoWeb.com. 2011-06-30.
  11. ^ "全球鹰GC7 1.8L DVVT-AT 豪华型 购车订金" [Deposit for Chinese luxury car Gleagle GC7 1.8L DVVT-AT]. 天猫tmall.com (in Chinese). Retrieved 2012-10-19.
  12. ^ Annual Report 2013 (Access date: 29 August 2020)
  13. ^ Annual Report 2009 (Access date: 29 August 2020)
  14. ^ a b Annual Report 2010 (Access date: 29 August 2020)
  15. ^ a b Annual Report 2011 (Access date: 29 August 2020)
  16. ^ a b Annual Report 2012 (Access date: 29 August 2020)