Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands.[1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International.[2][3] GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023.[4] The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.[4]
 | |
| Company type | Private |
|---|---|
| Industry | Hospitality Tourism |
| Founded | 2004 |
| Headquarters | , |
Key people | Christopher Hartley (CEO) |
| Website | www |
Brands
editAs of 2024, member brands include:[5]
- Anantara Hotels & Resorts
- Araiya Hotels & Resorts
- ASMALLWORLD
- Avani Hotels & Resorts
- Bristoria Hotels
- Capella Hotels & Resorts
- Corinthia Hotels
- Discovery Destinations
- Divani Collection Hotels
- The Doyle Collection
- Elewana Collection
- JA Resorts & Hotels
- Kempinski Hotels
- The Leela Palaces, Hotels and Resorts
- Lore Group
- Lungarno Collection
- Maqo
- Marco Polo Hotels
- Mysk by Shaza
- NH Hotels
- NH Collection
- nhow Hotels
- Niccolo Hotels
- Nikki Beach Hotels & Resorts
- NUO Hotels
- Oaks Hotels, Resorts & Suites
- OUTRIGGER Resorts & Hotels
- Pan Pacific Hotels and Resorts
- PARKROYAL COLLECTION
- PARKROYAL Hotels & Resorts
- Patina Hotels & Resorts
- Shaza Hotels
- Sun International
- The Residence by Cenizaro
- The Set Collection
- The Sukhothai Hotels & Resorts
- Tivoli Hotels & Resorts
- Ultratravel Collection
- Viceroy Hotels and Resorts
References
edit- ^ Zámborský, Peter; Kruesi, Michael A. (2018-01-02). "Global Hotel Alliance: Strategy Discovery Moving East". SAGE Business Cases. SAGE Publishing. doi:10.4135/9781526440044. ISBN 9781526440044. Retrieved 2022-01-30.
- ^ Ind, Nicholas; Iglesias, Oriol (2016). Brand Desire: How to Create Consumer Involvement and Inspiration. London: Bloomsbury Publishing. pp. 86–87. ISBN 978-1-4729-2535-0. Retrieved 2022-01-30 – via Google Books.
- ^ Sharkey, Jon (2004-03-16). "Business Travel: On the Road; At Upscale Hotels, Women Have Power". The New York Times. Archived from the original on 2022-01-30. Retrieved 2022-01-30.
- ^ a b "Living Local Trend Takes Off as Travellers Rediscover Closer-to-home Destinations". GHA. 11 October 2021. Retrieved 7 November 2021.
- ^ "Our Partners - Add Value to Your Membership | GHA DISCOVERY Programme". www.ghadiscovery.com. Retrieved 2024-02-13.