Gold Apple (Russian: Золотое яблоко, Zolotoe Yabloko) is a Russian chain of beauty stores, headquartered in Yekaterinburg.[1]
 | |
 The Gold Apple shopping space in Moscow | |
| Company type | Privately held company |
|---|---|
| Industry | Retail |
| Founded | 1996 |
| Headquarters | Russia, Yekaterinburg |
Key people | Anna Koshkina (CEO) |
 48 billion rubles (2021) | |
| 216.8 million rubles (2020) 93,4 billion rubles (2023) | |
Number of employees | up to 12000 |
| Website | https://goldapple.ru/ |
By May 2022, Gold Apple ranks second in Russia in terms of sales in its segment.[2][3]
History
editIn 1996, the first 40 m2 store was opened in Yekaterinburg. The first store in a "beauty supermarket" format was opened in 2004.
Gold Apple opened its first store in Moscow in 2017 and in Saint Petersburg in 2019. At May 2022, the chain has 31 stores in Moscow, St. Petersburg, Yekaterinburg, Perm, Rostov-on-Don, Volgograd, Novosibirsk, Nizhny Novgorod, Chelyabinsk, Kazan, Khabarovsk, Saratov and Samara, and an online store in Belarus. July 9, 2021 the first retail store opened outside of Russia, in Minsk, Belarus, and on March 20, 2022 in Almaty, Kazakhastan.[4] The average selling space of supermarkets in Russia is 1,500 m2. In December 2021, the company plans to open a 2,500 m2 flagship store in the Neglinnaya Galereya mall in the city center of Moscow.[5]
E-commerce
editIn 2018, the company opened an online store. In the fall of 2020, the online store features were added to Gold Apple's mobile app. The online store offers more than 60 thousand products from 1,500 brands, including 84 exclusive brands and brands with narrow distribution.[6]
Operations
editIn 2019, the company's revenue was 16.8 billion rubles.[7] Net profit was just over 124 million rubles. According to the results of 2020, the revenue of Gold Apple increased by half and reached 22.4 billion rubles. Net profit was 216.8 million rubles.[8] Gold Apple is outperforming its competitors by revenue per square meter.[9] At the end of 2021 the share of online sales is 30% of the company's total revenue.[6] The consolidated revenue in 2021, according to its own data, amounted to 48 billion rubles.[3] In 2023, the company's revenue amounted to 93,4 billion rubles.[10]
References
edit- ^ VERBITSKY, MIKHAIL (2020-07-02). "Штаб-квартира "Золотого яблока" в Екатеринбурге" [The headquarters of the "Golden Apple" in Yekaterinburg]. The Village (in Russian). Retrieved 2021-04-07.
- ^ "Первое большое интервью с руководителем "Золотого яблока" — сети №2 на бьюти-рынке России" [The first big interview with the head of "Golden Apple" - the number 2 chain in the Russian beauty market]. www.znak.com. 2020-11-09. Archived from the original on 2021-02-26. Retrieved 2021-04-07.
- ^ a b Levinskaya, Anna (2022-05-31). "Глава "Золотого яблока" — РБК: "После 8 марта был час X"" [The head of the "Golden Apple" — RBC: "After March 8, there was the hour X"]. РБК (in Russian). Retrieved 2022-06-01.
- ^ ""Золотое яблоко" начнет интенсивную экспансию за рубеж" ["Golden Apple" to begin intensive expansion abroad]. ТАСС. 2021-07-08. Retrieved 2021-07-09.
- ^ ""Золотое Яблоко" откроет флагманский магазин в центре Москвы" ["Golden Apple" to open flagship store in central Moscow]. Retail.ru (in Russian). 2021-06-28. Retrieved 2021-10-05.
- ^ a b "Онлайн-магазин "Золотое яблоко" подвел итоги трех лет работы" [Online store "Golden Apple" summed up the results of three years of work]. Retail.ru (in Russian). 2021-10-19. Retrieved 2021-10-26.
- ^ ""Золотое Яблоко" откроет флагманский магазин в центре Москвы" ["Golden Apple" to open flagship store in central Moscow]. Retail.ru (in Russian). 2021-06-28. Retrieved 2021-10-26.
- ^ Janson, Arkady (2021-04-12). ""Золотое яблоко" в пандемию получило рекордную прибыль - УралПолит.Ru" ["Golden Apple" made record profits during the pandemic - UralPolit.Ru]. uralpolit.ru. Retrieved 2021-10-26.
- ^ Иванова, Анастасия (2016-11-15). "Уральский продавец косметики "Золотое яблоко" откроет три магазина в Москве" [Ural cosmetics retailer "Golden Apple" to open three stores in Moscow]. Ведомости (in Russian). Retrieved 2021-10-05.
- ^ "Выручка «Золотого яблока» выросла в 1,5 раза по итогам 2023 года" [Golden Apple's revenue increased by 1.5 times in 2023]. Retail.ru (in Russian). 2024-04-17. Retrieved 2024-05-19.