Goldstar shoes (Nepali:गोल्ड स्टार जुत्ता) is a brand of shoe produced in Nepal.[1] The shoe is popularly tied with the Maoist insurgency in Nepal that continued for a decade. During the civil war, anyone seen wearing a pair of Goldstar shoes was enough to wind up in prison accused of being part of the rebel force due to its easy availability and cheapness. Segement of Production. 1.PVC Shoes. 2.PU Shoes. 3.G10 Shoes. [2] During the war, the army opted to starve the rebels by imposing a blockade that deprived Maoist strongholds of both food and footwear- the Goldstar shoes.[3] [4][5]
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 1970 |
| Founder | Noor Pratap Rana |
| Headquarters | , |
| Website | goldstarshoes |
The Goldstar brand was initiated by Noor Pratap Rana in mid 1970s as a family business.[6] It is manufactured by Kiran Shoe Manufacturers [7] which produce about 25000 shoes per day.[8] The brand has been marketed in India, Australia and Malaysia, among other countries.[9][10][11] Due to the popularity of the shoes, many fake shoes are also produced locally with the same name.[12] The shoes have various showrooms in all major city and towns of Nepal.[13][14]
References
edit- ^ Amatya, Kailash Patendra (2020). "Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes". Management Dynamics. 21 (1): 5–12. doi:10.3126/md.v21i1.26994.
- ^ "Nepal's hipsters snap up trainers that were once worn by Maoist rebels". The Telegraph. Agence France-Presse. 2018-02-20. ISSN 0307-1235. Retrieved 2021-03-23.
- ^ "From Maoist symbol to hipster accessory: Nepal's Goldstar shoes get revamp". Arab News. 2018-02-16. Retrieved 2021-03-23.
- ^ "Shoe stopper: How Nepal's Goldstar shoes went from Maoist symbol to hipster accessory". Hindustan Times. 2018-02-20. Retrieved 2021-03-23.
- ^ Afp (2018-02-17). "Shoe story: Nepali brand goes chic". The Hindu. Kathmandu. ISSN 0971-751X. Retrieved 2021-03-23.
- ^ Vanja, Sameer (2019-02-17). "History of GoldStar Shoes: An Untold Story Behind The Success in Footwear Industry". Brand Riddle. Retrieved 2021-03-23.
- ^ Sen, Sandeep (2017-12-06). "Goldstar campaign". The Himalayan Times. Retrieved 2021-03-23.
- ^ The footwear sector in Nepal-A Value Chain Analysis (PDF). Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. 2017. p. 28.
- ^ "Marketing the pride of Nepal: Goldstar Shoes - ฐานข้อมูลงานวิจัย มหาวิทยาลัยสยาม". Retrieved 2021-03-23.
- ^ "Outshining the competition". Retrieved 2021-03-23.
- ^ "Goldstar shoes in Tasmania". Nepali Headlines,Nepal News, Nepali News, News Nepal. 2020-01-25. Retrieved 2021-03-23.
- ^ "स्वदेशी उत्पादन 'गोल्ड स्टार' को विदेशमा लोभलाग्दो व्यापार". जलजला खबर. 2019-05-25. Retrieved 2021-03-23.
- ^ "'गोल्डस्टार' को पोखरामा दोस्रो शोरुम सञ्चालन". Retrieved 2021-03-23.
- ^ "नारायणगढमा खुल्यो गोल्ड स्टार जुत्ता पसल – Kayakairan". Kayakairan Daily. 2018-10-11. Retrieved 2021-03-23.
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