Gravie is a health insurance marketplace headquartered in Minneapolis, Minnesota.[1] Gravie provides individually-tailored recommendations to individuals who are in the process of purchasing health insurance.[2][3][4]

Gravie offers health plans both on the federal and state health exchanges and off-exchange in the private, individual market,[5] and is an alternative to group health coverage for businesses.[6][5][7]

History

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Abir Sen, CEO, launched Gravie on November 15, 2013 with co-founders Jill Prevost and Marek Ciolko[8] and $2.6 million in initial investor funding from FirstMark Capital. On March 17, 2014, the company announced $10.5 million in additional investor funding led by Aberdare Ventures. FirstMark Capital also participated in the second round of funding.[9]

After a further round of funding in 2015,[10] in 2016 the firm laid off 21 employees.[11]

In 2016 Securian Financial Group invested in Gravie and began selling its life insurance products through Gravie's website.[12]

References

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  1. ^ "VC-backed health care startup Gravie cuts 25 percent of workforce". Minneapolis St. Paul Business Journal. Feb 23, 2016
  2. ^ "Gravie Health Insurance Marketplace Raises $10.5 Million Series A From Aberdare Ventures" TechCrunch
  3. ^ "Former White House CTO: What's next for Obamacare website". VentureBeat. October 23, 2013.
  4. ^ "For health insurance, local companies turn to Gravie". By Nate Gotlieb Mankato Free Press, Jan 18, 2015 .
  5. ^ a b "Health IT start-up helps absorb health care rollout bumps". Star Tribune. Jackie Crosby December 14, 2013
  6. ^ "Tough choices for small businesses under Obamacare". CNBC, Bertha Coombs 30 Sep 2013
  7. ^ "Should Your Small Business Offer Health Insurance?". Money, Robb Mandelbaum. Jul 25, 2016
  8. ^ "Gravie launches in Minnesota". tech.mn, November 15, 2013. Jeff Pesek
  9. ^ "Health care startup Gravie raised $10.5 million". Minneapolis/St. Paul Business Journal, March 17, 2014.
  10. ^ "Gravie’s wacky video says little about choosing health insurance". MedCityNews, By Stephanie Baum. Apr 21, 2015
  11. ^ "After receiving $12.5M last year, this health benefits startup laid off 25% of its staff". Healthcare Dive, Meg Bryant Feb. 24, 2016
  12. ^ "Securian invests $1M in partnership with health care startup Gravie". Minneapolis/St. Paul Business Journal, Jul 20, 2016