The Great Singapore Sale (GSS; Chinese: 新加坡热卖会; Malay: Jualan Raksasa Singapura; Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) was a shopping event that happened annually in Singapore.[1] Although it was called a sale, the Great Singapore Sale was in fact an event that was organised by the Singapore Retailers Association,[2] and co-organised by stores and malls to promote the tourism industry in Singapore.
| The Great Singapore Sale | |
|---|---|
| Frequency | Annually |
| Location(s) | Island-wide |
| Years active | 1994–2022 |
| Inaugurated | 31 May 1994 |
| Next event | TBC |
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers[3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard cardholders during the Great Singapore Sale.[4]
In 2020, due to the circuit breaker measures as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale was cancelled on 3 May and moved online from 24 August, making it the first online GSS in its 26 year run.[5]
In 2021, the Great Singapore Sale[6] teamed up with online shopping platform Lazada[7] and transformed the retail scene.
In 2022, the Singapore Retailers Association organised its last Great Singapore Sale from 9 September to 10 October 2022.
In 2023, the Singapore Retailers Association announced that it would no longer organise the Great Singapore Sale, and instead act as a coordinating partner where they would announce the date and allow the retailers and e-commerce platforms to carry out their sales concurrently.[8]
References
edit- ^ YourSingapore.com - Great Singapore Sale
- ^ Singapore Retailers Association Archived 2007-07-15 at the Wayback Machine
- ^ Great Singapore Sale Shopping Trail with FEVO – the Prepaid MasterCard Archived 2014-01-01 at the Wayback Machine
- ^ US$1.5 Billion Spent By MasterCard Cardholders During Great Singapore Sale 2013 Archived 2014-01-01 at the Wayback Machine
- ^ Tay, Tiffany Fumiko (4 May 2020). "Great Singapore Sale cancelled this year amid Covid-19 outbreak". The Straits Times. Retrieved 23 May 2020.
- ^ "Great Singapore Sale 2022: Everything you need to know about it!". Truly Singapore. 2022-06-20. Retrieved 2022-06-20.
- ^ Tamg, See Kit (12 May 2021). "Great Singapore Sale teams up with Lazada; says move is 'timely' amid return to Phase 2 restrictions". Channel News Asia. Retrieved 30 June 2021.
- ^ "Great Singapore Sale won't be scrapped, but longtime organiser will become 'just a coordinating partner'". CNA. Retrieved 2023-09-25.