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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage is a 2006 book on sustainability by Daniel C. Esty and Andrew S. Winston and published by Yale University Press.[1]
The book argues that pollution control and natural resource management have become critical elements of marketplace success and explains how leading-edge companies have folded environmental thinking into their core business strategies.
References
edit- ^ Bill Birchard (11 October 2011). Merchants of Virtue: Herman Miller and the Making of a Sustainable Company. Palgrave Macmillan. p. 213. ISBN 978-1-137-51239-0.