Guya Merkle (born c. 1986) is a German entrepreneur, jewelry designer and environmental activist. She founded the Vieri brand in 2013, which is known to use only fairly traded or recycled gold as the main raw material for its designs.
Guya Merkle | |
|---|---|
| Born | c. 1986 |
| Nationality | German |
| Occupation(s) | Businessperson, jewelry designer, environmental activist |
Career
editVieri
editHer grandfather, Rudolf Merkle (died 1965), founded a jewelry wholesale company in Pforzheim in the late 1930s.[1] He was married to the Italian, Eva Gaietta, a relative of the de la Serra royal family.[citation needed] After the founder's death, his 17-year-old son, Eddy Vieri (died 2007), took over the company and relocated it to Switzerland.[2] Thanks to the fashionable designs of his wife Kate, the company received orders from Japan and the United Arab Emirates in the 1980s.[citation needed] [3] Following the unexpected death of her father, Merkle took over the company in 2007 – completely redesigning it to her own specifications and business ideas.[4]
Her customers now include the music artist Rihanna and actress Emma Watson.[5][2]
Sustainability mission
editIn order to campaign for consumer education, the sustainable improvement of production conditions and fair trade certification of gold mines, Merkle founded the Earthbeat Foundation.[6][7] Since 2018, Merkle has also been involved with the Wearness, an online marketplace for ethically correct luxury.[8][9]
References
edit- ^ Heebner, Jennifer (4 October 2013). "Gold: Artist Joseph Murray's Signature Sea Anemone Motif & More". Retrieved 1 August 2021.
- ^ a b Böhm, Katharina (27 November 2014). "Vieri - Haute Joiallerie aus Pforzheim". DIE WELT (in German). Retrieved 1 August 2021.
- ^ "About". VIERI Fine Jewellery (in German). Retrieved 1 August 2021.
- ^ Nawawi, Nikita (27 April 2020). "A Way Around It: A guide to conscious jewellery". www.lofficielmalaysia.com. Retrieved 1 August 2021.
- ^ "Fashion Revolution Day". British Vogue. 23 April 2014. Retrieved 29 July 2021.
- ^ Zirpel, Julia (15 November 2019). "INTERVIEW WITH GUYA MERKLE - WORLD GOLD DAY - the wearness journal". the wearness. Retrieved 29 July 2021.
- ^ "Guya Merkle". Conscious Capitalism. 17 July 2019. Retrieved 1 August 2021.
- ^ "The Vendeur Profile: Guya Merkle". The Vendeur. 24 November 2018.
- ^ "The Wearness launcht eine erste eigene Kollektion – den Anfang macht die recyclebare "The Blouse"". Vogue Germany (in German). 20 January 2021. Retrieved 1 August 2021.