Héritage was a banner of discount grocery stores owned by Provigo to market smaller supermarkets in Quebec.
 A bag with the logo of Héritage. | |
| Company type | Division |
|---|---|
| Industry | Supermarket |
| Founded | 1982 |
| Defunct | 1995 |
| Fate | Rebranded as Maxi |
| Successor | Maxi |
| Headquarters | Montreal, Quebec, Canada |
| Products | Bakery, beer, dairy, deli, frozen foods, general grocery, liquor, meat & poultry, produce, seafood, snacks, wine |
| Parent | Provigo |
History
editLaunched in February 1982 by Provigo, the first store was located on 3565 Taschereau Boulevard in Saint-Hubert, Quebec.[1] In 1992, several of the Steinberg's locations that the company Provigo acquired were transferred to its Héritage chain.[2][3]
The size of a typical Héritage outlet was between that of a traditional supermarket and a Maxi store.[4] Héritage carried less products but offered bigger discounts than its sister chain Maxi.[4] Like Maxi, Héritage stores were company-owned in contrast to the Provigo-branded locations that tended to be franchisees.[5]
In April 1995, Provigo folded the 42 Héritage stores into Maxi bringing the latter's number of locations to 67.[6] According to Provigo, having its discount stores under the single Maxi banner would enable it to provide better customer service.[6]
In 2014, a plan by Provigo's owner Loblaws to revive the Héritage name was cancelled.[7] This time, Héritage would have been used for franchises stores.[7]
References
edit- ^ "Warehouse shopping pays off". Montreal Gazette. Montreal. March 10, 1982. p. D5.
- ^ "Steinberg circulars need scrutiny". Montreal Gazette. Montreal. June 19, 1992. p. C4.
- ^ "Competition is heating up in Quebec's $12-billion grocery market". Montreal Gazette. Montreal. January 13, 1993. p. C1.
- ^ a b "Provigo to open nine Maxi stores". Montreal Gazette. Montreal. October 4, 1985. p. B5.
- ^ "Provigo franchisees chastise management: Competition from company-owned discount stores cited". The Globe and Mail. Toronto. May 23, 1991. p. B9.
- ^ a b "Valdi stores close their doors". Montreal Gazette. Montreal. April 21, 1995. p. C3.
- ^ a b "Loblaw ne ressuscitera pas l'enseigne Héritage". 3 October 2014.