Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts was highly oriented toward the style of oneh-gal ("o-neh-san gal", lit. "older-sister gal") and dark-skin.[2] Based in Tokyo,[3] it was in circulation between 1997 and 2016, and 2020 to present.
 September 2010 | |
| Categories | Fashion |
|---|---|
| Frequency | Monthly |
| Circulation | 190,000[1] |
| Publisher | Inforest |
| First issue | October 1997 |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
History
editHappie Nuts was first published as Happie in October 1997. In late 2004, Happie changed its name to Happie Nuts. The change happened in the November 2004 issue.[4][5] It is a fashion magazine targeted to female teenagers.[6][7]
Happie Nuts spawned its special edition, Koakuma & Nuts, in October 2005, which later grew to be Koakuma Ageha as one of the highest-selling fashion magazines in Japan.[8]
In 2014 Happie Nuts was closed, but was restarted in July 2015.[5] However, the magazine ended publication again in March 2016.[5] Since then, the magazine started publication again in 2020.
Models
editIts exclusive models are called "Nuts Mates",[4] which have included Ena Matsumoto, Sayoko Ozaki, Akane Satomi, Sayaka Taniguchi, Miyu Ishima, Saki Nanba, Eriko Tachiya, Shizuka Takeda, Hiromi, Akane Suda, and Nicole Abe.[9]
References
edit- ^ "Handling media : Happie Nuts" Archived 11 April 2011 at the Wayback Machine, Get & Co. (in Japanese)
- ^ "Happie Nuts" Archived 2022-07-13 at the Wayback Machine, Women's Fashion Magazine Guide (in Japanese)
- ^ Roman Cybriwsky (18 February 2011), Historical Dictionary of Tokyo, Scarecrow Press, p. 68, ISBN 978-0-8108-7489-3
- ^ a b "Happie Nuts" Archived 22 August 2011 at the Wayback Machine, Model Press (in Japanese)
- ^ a b c "Relaunched gyaru magazine Happie Nuts closes again". Japan Trends. 21 April 2016. Retrieved 30 April 2016.
- ^ "Report About Segment Change Due To Clarification Of Business Concept" Archived 23 March 2012 at the Wayback Machine, 28 May 2007, Sevenseas Holdings (the parent company of Inforest) (in Japanese)
- ^ R, Rajkumar. "Fashions of the 1960s". Retrieved 2023-07-21.
- ^ "Interview with the chief editor of 'Koakuma Ageha', there are only two things in the world : 'kawaii' or 'not kawaii'", 14 July 2009, Gigazine (in Japanese)
- ^ "
Happie Nuts" [dead link] (http://www.l-f-tokyo.com/magazine/happienuts/), Ladies Fashion Tokyo (in Japanese)