Haryana Dairy Development Cooperative Federation Ltd has been formed in 1970 as a state government cooperative for facilitating procurement, processing, and marketing of milk and dairy products under brand name "Vita" in state of Haryana. It is under the ownership of Ministry of Cooperation, Government of Haryana. It procures milk from its producers particularly belonging to economically weaker sections in state of Haryana and subsequently processes into milk and various milk products for marketing through affiliated milk unions. It provides education to the unions on dairy processing efficiency, and helps them with guidance on animal care including artificial insemination, vaccination, and feeding.[2]
| Company type | State Government Cooperative |
|---|---|
| Industry | Dairy |
| Founded | 1970 |
| Headquarters | Panchkula, Haryana.[1] |
| Products | Milk and its Products |
| Owner | Ministry of Cooperation, Government of Haryana |
| Website | https://www.vitaindia.org.in/ |
History and Administration
editThe Haryana Dairy Development Cooperative Federation Ltd was started in 1970 to facilitate milk procurement from various producers in the state[3][4] and promoting the socio-economic development[5] and facilitating its processing into various products before marketing through different unions across Haryana branded "Vita".[6][7] Dairy Cooperatives in state work in three tier system wherein :- i) Milk Producers Cooperative Societies operate at village level[8] ii) Milk Unions operate at District level iii) State Dairy Federation at state level. The society in May 2020 planned to open a new plant in South Haryana and submitted the plan to State Government.[6]
In Year 2016, Haryana Dairy Development Cooperative Federation Ltd, had started VITA milk booths at Indian Oil Corporation Ltd (IOCL) operated petrol pumps in several places of the state.[9]
In Year 2020, the Haryana Dairy Development Cooperative Federation Ltd procured extra milk from producers which have been left over due to the closure on various outlets in State due to COVID pandemic.[3][10]
Haryana Dairy Development Cooperative Federation Ltd had started online delivery of its products in select areas of the state from year 2020,and for this had tied up with Swiggy, food ordering and delivery platform.[11]
Amneet P Kumar, is the current Managing Director (MD) of Haryana Dairy Development Cooperative Federation Ltd.[12]
Milk Yield and Production
editHaryana Dairy Development Cooperative Federation Ltd procures milk from one of the highest yielding buffalo breed called "Murrah buffaloes".[2]
Occasionally, Haryana Government enhances the purchase rate of the milk based on the fat content in the milk in addition to subsidy per litre of milk given to the producers.[13]
From year 2016, Haryana Dairy Development Cooperative Federation Ltd was supported by Haryana Government in promoting cow milk.[14]
From October 2020, Haryana Dairy Development Cooperative Federation Ltd had introduced turmeric milk and from January 2021,Cow Ghee.[15]
Milk Plants
edit- Jind Milk Plant.[8]
- Ambala Milk Plant.
- Rohtak Milk Plant.
- Ballabgarh Milk Plant.
- Sirsa Milk Plant.
- Kurukshetra Milk Plant.
See also
editReferences
edit- ^ "Vita-Haryana Dairy Development Cooperative Federation Ltd". Retrieved 24 October 2021.
- ^ a b "'Audis don't give milk' — why Haryana farmers would rather buy a Murrah buffalo". theprint.in. 15 February 2020. Retrieved 24 October 2021.
- ^ a b "Haryana to procure surplus milk through government agencies". Times of India. 20 April 2020. Retrieved 24 October 2021.
- ^ "Covid effect: Up to 50% dip in veggie prices worries Haryana farmers". hindustan times. 3 April 2020. Retrieved 24 October 2021.
- ^ "Haryana dairy body doubles milk handling capacity". thehindubusinessline.com. 8 February 2013. Retrieved 24 October 2021.
- ^ a b Awana, Amit (28 May 2020). "Haryana Dairy Dev Co-op to open plant in South Haryana". indiancooperative.com. Retrieved 24 October 2021.
- ^ "Haryana Dairy Development Cooperative Federation LTD. (HDDCF) has been continuously working on various aspects to overhaul VITA brand to increase its visibility and overall sales and customers will witness". newsonline. Retrieved 24 October 2021.
- ^ a b "10% fall in milk supply to co-operative societies in 3 Haryana districts". indianexpress.com. 3 March 2021. Retrieved 24 October 2021.
- ^ "Haryana to soon have VITA milk booths at IOC pumps". economic times. 11 April 2016. Retrieved 24 October 2021.
- ^ "Haryana to purchase surplus milk to ensure supply". Times of India. 21 April 2020. Retrieved 24 October 2021.
- ^ "Haryana Dairy Federation ties up with Swiggy for online delivery of products". Outlook.com. 20 April 2020. Retrieved 24 October 2021.
- ^ "Haryana Govt nods for major administrative reshuffle, transfers 24 IAS officers". egov.eletsonline.com. 5 February 2021. Retrieved 24 October 2021.
- ^ "Haryana govt raises milk purchase rate". business-standard.com. 14 May 2015. Retrieved 24 October 2021.
- ^ "Haryana govt. promotes cow milk". The Hindu. 2 July 2016. Retrieved 24 October 2021.
- ^ "haryana dairy development cooperation federation to introduce turmeric milk". uniindia. 13 October 2020. Retrieved 24 October 2021.